This document outlines GM's target audiences, marketing goals, and strategies. The target audiences for Buick, Cadillac, GMC, and Chevrolet are ages 40 and up, 35 and up, 25 and up respectively. The goals are to maintain loyal customers and differentiate GM from competitors to become the top car company. The strategies include using a spokesperson, pay per click advertising, and social media.

2. Target Audience
• Buick:
– 40 & up
• Cadillac
– 35 & up
• GMC
– 25 & up
• Chevrolet
– 25 & up

3. BIG IDEA
Customer Intimacy
Product differentiation

4. Marketing Goals
1. Maintain loyal customers
2. Set GM apart from other car companies
to become the #1 car company

5. How?
Spokesperson
Pay per click
Social Media

6. Spokesperson

7. Social Media and Tools

8. Key Performance Indicators
• Google
Analy0cs
• Financial
indicators
– i.e.
Sales
• Keyword
searches

9. Budget
• Per
month:
– $50,000
• Break
down:
– $28,000
for
pay
per
click
(PPC)
– $7,200
for
social
media
– $5,000
for
SEO
– $2,400
for
e-­‐mail
communica0ons

10. Summary
• Gain customers through
affordable, quality cars
• Retain current
customers and
their loyalty
• Increase sales