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B07 elena voltsinger_mechanics_of_miracles

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Experiential design, augmented reality and multiple screens in the temporary exhibition "Mechanics of Miracles” with original stage sets from the opening ceremony of 2014 Sochi Winter Olympics Cosmos Pavilion, VDNH Moscow, Russia
Elena Voltsinger, Exhibition Curator

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B07 elena voltsinger_mechanics_of_miracles

  1. 1. MOSC OW , R U SSIAVD N H Use of digital tools to enhance visitor experience Mechanicsof Wondertemporaryexhibition.
  2. 2. C ER EMON Y H IGH LIGH T S C ON T EXT
  3. 3. SC ALE & C ON D IT IONOBJ EC T S
  4. 4. T H E VEN U E - C OSMOS PAVILION U N IQU E SPAC E SU BZ ER O T EMPER AT U R ES VISIT OR S: EXPEC T AT ION S & C OLLAT ER AL C ON D IT ION S & LIMIT AT ION ST ASK
  5. 5. T ASK entertain show backstage of the biggest show on planet (over 3bn TV audience) educate show and explain cultural roots of the artistic imagery chosen to represent a country
  6. 6. VID EO SOU R C ED F R OM SOC IAL MED IA EXH IBIT ION
  7. 7. “PersonallyI am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’tthink about what I wanted. Why not use the same common sense when fishing for people ?”
  8. 8. SOCIAL ACTIVE PASSIVE SOLU T ION VISIT OR T YPES
  9. 9. SOCIAL application share and comment function IMMERSIO Napplication augmented reality ACTIVE application image recognition interactive leaflet PASSIVE touch screens projection on model SOLU T ION D IGIT AL EC OSYST EM F OR VISIT OR EN GAGEMEN T
  10. 10. F EAT U R ES R EQU IR EMEN T SAPP delivery device media type touch panels app projections video + ( +1 per POI) + audio - + + text + + (140 characters) - picture + + - 3D model + + -
  11. 11. F R OM PASSIVE VISIT OR T O IN T ER EST ED C U ST OMERT OU C H SC R EEN S • comfort - easy to navigate for all; • consideration - allows visitor to see objects in motion while suggesting best view points for observing a still object; • thoroughness - gives an opportunity for deeper involvement for keen minded visitors without overloading other visitors with unnecessary information;
  12. 12. T R AD IT ION AL + IN T ER AC T IVEBOOKLET
  13. 13. AD D IN G LEVELS F OR IN T ER PR ET AT IONAPP W ALLPAPER MALEVIC H W ALLPAPER LISSIT SK Y, C H ER N IKH OV W ALLPAPER T AT LIN , MEYER H OLD
  14. 14. AU GMEN T ED R EALIT Y MAD E SIMPLE
  15. 15. OVER 10,000 SH AR ED EXPER IEN C ES
  16. 16. R EF ER EN C ES ( MALEVIT C H LISSIT SK Y C H ASH N IK) LIGH T D IGIT AL T EC H N OLOGY ALLOW S F AST ER IN T ER PR ET AT ION
  17. 17. C H ASE F OR LIKES & F OLLOW ER SSOC IAL MED IA 1 101days 400objects 112000 visitor 5893 215248119322 2500 1322 Vkontakte Youtube LiveJournal Odnoklassniki Twitter Instagram Facebook
  18. 18. perception level object scale area for digital tools (augmented reality) SU IT ABILIT Y AN D APPR OPR IAT EN ESSAU GMEN T ED R EALIT Y
  19. 19. F R OM AC T IVE IN VOLVEMEN T T O IMMER SIONAPP • convenience - allows to read text in comfortable size; • thoroughness - gives an opportunity to dig deeper for keen minded visitors without overloading with unnecessary information; • versatility - gives an opportunity to create a quest or a specialized content for varying visitor groups (children); • ownership - visitors’ experience does not end at exhibition door - they own it; • publicity - shared experience.
  20. 20. U SE SPAR IN GLY AD APT T O AU D IEN C E C R EAT E VALU E EN H AN C E R AT H ER T H AN SU BST IT U T E C R EAT E A SH AR ED EXPER IEN C E AU GMEN T ED R EALIT Y drawing conclusions
  21. 21. elena voltsinger voltsinger@gmail.com

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