The document outlines the three main types of search engine optimization (SEO): technical, on-page, and off-page optimization. Technical optimization focuses on the website's structure and performance, on-page optimization emphasizes relevant content and proper meta descriptions, while off-page optimization involves activities like backlinks to improve rankings. Additionally, it highlights the importance of keyword research and creating unique, quality content to enhance visibility in search results.

2. Search engine optimization is a marketing
activity to make a website or business Easily
visible on the webPage.
It provide several other benefits to companies

3. TYPES OF OPTIMIZIATION
1- Technical optimization
2 On-page optimization
3 Off-page optimization

4. 1- Technical optimization
This is building or maintaining a website to improve SEO. It has nothing to do with the content that is
on the page itself.
Technical optimization having an XML sitemap, structuring content in a way that is intuitive to user
experience and improving site performance -- such as page load times, correct image sizE and
hosting
2 - On-page optimization.
This ensuring the content on a website is relevant to the users. This content have include the keywords
or right headings and body of the copy; and ensuring that each page having meta descriptions,
internal links within the site and external links to other reputable sites, and too good URL with the
right keyword.
3 - Off-page optimization.
This technique is deploye to a site's rankings through activities outside of the website. in this activity is
driven largely by backlinks. Businesses can generate these from partnerships, social media marketing
and blogging on sites.

5. Keyword research and selection.
keyword research on the terms. Busines should be focus on keywords that
make high search volume to be relevant for search engines.
Looking at competitor most performing keywords also gives an opportunity
to build your strategy to compete with other.
Create a unique quality content.
Pages are more likely to appear higher on SERP create unique quality
content that is relevant to the readers and their search queries.
Develop your unique page titles and also meta descriptions.
Page mostly title should focus keyword. And also meta descriptions should
should be brief summaries of what a user should expect to learn on the
page.
Elements are displayed in SERP.