Join special guest Susan Topel, Director of Strategic Insights at Centene Corporation, as she shares her journey in transforming a Fortune 500 company into a data-driven organization, saving $1 million along the way. . . not to mention her promotion, new window office, and her own parking space. What will the agenda be like? Welcome and Introduction (1 min) Industry trends to keep in mind: mobile influence; data silos (4 min) Susan's journey at Centene Corporation from analyst to influencer (5 min) Discussion: applicable takeaways from Susan's journey (15 min) Evangelize research across your organization Optimize a tight budget and small research staff Deliver insights to executives that accelerate growth Quick demo of features in Research Suite that can help you save time (10 min) Q&A with Susan and Dani (10 min)

1. Qualtrics Webinar:
3 Ways to Increase the Impact of Your Research
3 December 2013
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©2013 Qualtrics – Company Confidential
12/4/13

2. Susan Topel
Dir. of Strategic Insights
Centene Corporation
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©2013 Qualtrics – Company Confidential
Dani Wanderer
Head of Marketing
Qualtrics

3. Webinar Roadmap
• Introduction
• Key Industry Trends
• Susan Topel’s Journey
• Qualtrics Research Suite Demo
3
• Key Tips & Takeaways
• Q & A
©2013 Qualtrics – Company Confidential

4. Customer and Market-driven World
Consumer-driven World
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©2013 Qualtrics – Company Confidential

5. Key Industry Trends
Growing Mobile Usage
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©2013 Qualtrics – Company Confidential

6. Who is Qualtrics?
The Global Leader in Enterprise Survey Technology
Leader in Enterprise
Customers
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©2013 Qualtrics – Company Confidential
Leader in Colleges
and Universities
Leader in Growth
and Innovation

7. Qualtrics Research Suite
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©2013 Qualtrics – Company Confidential

8. Top 10 Ways to Use Research Suite
1.
Voice of the Customer (VoC)
2.
Customer Satisfaction
3.
Market Research
4.
Ad Testing
5.
Concept Testing
6.
Product Development
7.
Website Feedback
8.
Brand Tracking Studies
9.
Program & Event Administration
10. Employee Feedback
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©2013 Qualtrics – Company Confidential

9. Leading Enterprises Choose Qualtrics
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©2013 Qualtrics – Company Confidential

10. Susan Topel
Dir. of Strategic Insights
Centene Corporation
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©2013 Qualtrics – Company Confidential

11. Data-driven Transformation at Centene
Making order out of chaos
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©2013 Qualtrics – Company Confidential

12. Data-driven Transformation at Centene
Objectivity. Validity. Accuracy.
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©2013 Qualtrics – Company Confidential

13. Evangelizing Research across the Organization
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©2013 Qualtrics – Company Confidential

14. Optimizing Resources and a Tight Budget
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•
•
•
•
•
•
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Single library for all surveys
Affordable investment
Integrated panel management
Launch surveys in hours, not days
Enterprise-wide platform scalability
Centralized repository for all insights
Automated stakeholder reporting
©2013 Qualtrics – Company Confidential

15. Delivering Actionable Insights
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©2013 Qualtrics – Company Confidential

16. Getting a Seat at the Table
Bringing insights that others don’t have.
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©2013 Qualtrics – Company Confidential

17. Key Takeaways
1.
Be
entrepreneurial
-­‐
preach
the
gospel
of
data
2.
Leverage
technology
to
know
more
and
do
more
3.
Bring
to
the
table
insights
that
no
one
else
has
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©2013 Qualtrics – Company Confidential

18. Brief Demo: Qualtrics Research Suite
Sophisticated Research Made Simple
With
Qualtrics
you
can:
1. Access
pre-­‐built
survey
library
with
250+
templates
2. Leverage
an
easy
to
use,
point
and
click
interface
with
100+
quesHon
types
3. Apply
hundreds
of
unique
features
such
as
advanced
logic
or
mobile
device
detecHon
4. Share
real-­‐Hme,
customizable,
triggered
reports
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©2013 Qualtrics – Company Confidential

19. Qualtrics Research Suite Demo
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©2013 Qualtrics – Company Confidential

20. Questions?
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©2013 Qualtrics – Company Confidential

21. Why Customers Use Qualtrics
Most Powerful
Platform
Easiest to Use
Products
Enterprise-wide
Scalability
Best-in-Class
Security
Award-winning
Customer Support
The
Global
Standard
in
Enterprise
Survey
Technology
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©2013 Qualtrics – Company Confidential