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Big Data and Analytics 
© 2014 Computer Sciences Corporation. All Rights Reserved.
79,000 
WHO WE ARE 
EMPLOYEES WORLDWIDE 
$13B 
GLOBAL IT 
SERVICES POWERHOUSE 
50+ 
YEARS OF INNOVATION 
100+ 
GLOBAL ALLIANCES 
WITH BEST-IN-BREED 
PARTNERS 
A GLOBAL 
POWERHOUSE 
IN BUSINESS AND IT 
TRANSFORMATION 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 2
Delivering Innovation, Insights and Impact 
TRANSFORM TRANSFORM 
APPLICATION MODULES 
ANALYTIC ACCELERATORS 
Customer | Finance | Marketing | 
Operations | Supply Chain 
BIG DATA PLATFORM 
Data Science 
Consulting 
Big Data 
Business Consulting 
Big Data 
Platform Consulting 
Customer 
Intelligence 
Product 
Innovation 
Smart 
Operations 
Risk 
Insights 
SHAPE 
Big Data 
Delivery 
MANAGE 
Repeatable big data platform, analytic accelerators and specialized services 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 3
CSC Impact Solutions share the same delivery methodology 
and combine prebuilt analytics, connectors and visualizations 
to deliver outcomes 
SHAPE TRANSFORM MANAGE / 
AS A SERVICE 
Impact 
Solutions 
Customer Intelligence 
Product Innovation 
Smart Operations 
Risk Insights 
Big Data Analytic Insights Analytics aaS 
Services 
Big Data 
Strategy 
Big Data Platform Innovation 
Big Data Platform aaS © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 4
Fully Integrated and Managed Big Data Platform as a Service 
Product 
Innovation 
Smart 
Operations 
Customer 
Intelligence 
CSC Big Data Platform as a Service 
Risk 
Insights 
Hadoop Queries Streams 
Command and Control + Ambari 
Deployment 
Center 
Operations 
Center 
Support 
Center 
Application 
Center 
Knowledge 
Center 
Hortonworks Data Platform Elasticsearch HBase Stinger Storm 
Flexible Deployment Options 
Public Cloud 
Virtual 
Private Cloud 
Enterprise 
Private Cloud Dedicated Cluster 
Making it faster, easier, and far less complex to develop and deploy big data applications 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 5
Big Data PaaS 
Case Studies 
© 2014 Computer Sciences Corporation. All Rights Reserved.
Our Clients Choose CSC Because of Our Unique Strengths 
in Big Data and Analytics 
Technology Expertise 
Working with Hadoop since 
its creation 
Faster Time to Value 
Standing up a big data 
platform in less than 30 days 
for rapid business value 
Technology Independence 
Delivering best-of-breed 
solutions, from open source 
to global partners, optimized 
for your need and budget 
DATA SOLUTIONS 
Purpose-Fit Industrialized Solutions 
Leveraging CSC’s deep industry and business 
process knowledge 
Full Life-Cycle Approach 
Using our uniquely modular Shape-Transform- 
Manage full life-cycle approach keeps focus on 
business outcomes 
TECHNOLOGY 
Expertise in Turning Data into 
Recommendations 
Combining the right data sets and applying the 
right analytic techniques to unveil new insights 
Comprehensive Data Connectors 
Any data, any source 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 7
Case Study 
One of the largest companies that develops innovative, advanced hard disk drives, enterprise-class 
solid state drives, and external storage solutions and services. CSC improved customer support and 
product quality. 
SOLUTION 
CHALLENGE RESULTS 
• Increase customer satisfaction 
• Increase operational efficiency 
• Enable the business to extract new 
insights 
• Conducted 5-week big data strategy 
assessment 
• Established cloud-based big data 
platform 
• Built the apps and analytics to 
capitalize on the data 
• Improved customer satisfaction 
– Reduced churn 
– Reduced support costs 
• New product management 
capabilities, fixes 
• Better supply chain coordination 
• Increased security 
• New data and analytics products 
• Increased cross-sales and up-sales 
• Increased renewals 
• Better license compliance 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 8
Case Study 
The worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that 
amazing things can happen when you connect the previously unconnected. CSC provides infrastructure 
that uncovers revenue opportunities in customer support. 
SOLUTION 
CHALLENGE RESULTS 
• The client wanted to quickly 
evaluate the use of big data and the 
value that it brings as it relates to 
identifying new business 
opportunities 
• Time to market was a key factor in 
the decision to implement a 
comprehensive big data platform. 
The client realized: 
– A bare platform would not be easy 
to manage 
– Their staff does not possess the 
skills to operate a bare platform 
– They needed to focus on the 
big data applications, rather than 
the platform 
• CSC designed and configured the 
solution, built and deployed it in the 
cloud, and developed ETL flows 
to transport Web log data within 
90 days: 
– Aggregating lots of different data 
sources to create one massive 
Web log data set 
– Decorating logs with Geo and 
industry information using 
IP address 
– Adding data science algorithms to 
clean up data for better insights 
• CSC managed the hardware, 
platform components, and data 
flows, in addition to providing 
continued support/consultation 
services to the client 
• This client is generating insights on 
how customers interact with their 
customer service portal, and 
improving their services for happier 
customers and more streamlined 
business: 
– Faster path to ROI with both tech 
and services 
– Creating a real-time product insights 
dashboard 
– Ability to prove the value of big data 
internally through the mining of data 
and generation of insights and 
reports for product teams 
– Scalability to more data sources and 
use cases 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 9
Client 
Engagements 
© 2014 Computer Sciences Corporation. All Rights Reserved.
Through Experience with Many Projects, We’ve Learned What 
It Takes to Succeed 
Operationalize 
the resulting 
insights 
Start from the 
business need/ 
opportunity 
Imagine the 
potential from 
disparate data 
sources 
Contribute CSC’s 
industry understanding 
to create advanced 
analytic models 
Present the 
output in an easily 
assimilated and 
visualized form 
Avoid costly 
mistakes with 
attention to 
architecture 
It’s an iterative approach — you’ve only just started … 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 11
Client Retention Proof of Value (POV) Approach Overview 
Discover Develop Deliver 
4 Weeks 6 Weeks 2 Weeks 
Mobilize 
(schedule, kickoff, interviews) 
Business Model 
(clients, products, operations) 
Client Metrics 
(metrics, analytics, reports) 
Data Sourcing 
(existing, planned, 3rd party) 
Identify Issues & Pain Points 
Data Validation 
(receive and validate data files) 
Exploratory Data Analysis (EDA) 
• Descriptive Analysis 
• Data Transformation 
• Create Analytic File 
Model Development 
• Design Draft Model Specification 
• Draft Model Documentation 
• Conduct Iterative Model Development 
• Refine Model 
Model Validation 
(complete model validation) 
Finalize Model 
(complete model documentation, production 
recommendations) 
Infrastructure Readiness 
• Setup Model Development 
Environment 
• Define Data File Specification 
• Establish Security, Tools 
Deliverables 
Model Documentation 
• Model Summary Results and 
Segment Profiles 
• Client Score and Ranking 
• Algorithm 
• Data Used with Explanation 
• Tool Used 
Recommended Model 
Production 
Executive 
Presentation 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 12
How Can You Get Started? 
Discover your organization’s 
big data maturity at 
https://www.csc.com/bigdatamaturity 
Ask CSC how big data 
can make a difference in 
your organization 
Learn more at www.csc.com/bigdata 
© 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 13
Thank You 
© 2014 Computer Sciences Corporation. All Rights Reserved.

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CSC - Presentation at Hortonworks Booth - Strata 2014

  • 1. Big Data and Analytics © 2014 Computer Sciences Corporation. All Rights Reserved.
  • 2. 79,000 WHO WE ARE EMPLOYEES WORLDWIDE $13B GLOBAL IT SERVICES POWERHOUSE 50+ YEARS OF INNOVATION 100+ GLOBAL ALLIANCES WITH BEST-IN-BREED PARTNERS A GLOBAL POWERHOUSE IN BUSINESS AND IT TRANSFORMATION © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 2
  • 3. Delivering Innovation, Insights and Impact TRANSFORM TRANSFORM APPLICATION MODULES ANALYTIC ACCELERATORS Customer | Finance | Marketing | Operations | Supply Chain BIG DATA PLATFORM Data Science Consulting Big Data Business Consulting Big Data Platform Consulting Customer Intelligence Product Innovation Smart Operations Risk Insights SHAPE Big Data Delivery MANAGE Repeatable big data platform, analytic accelerators and specialized services © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 3
  • 4. CSC Impact Solutions share the same delivery methodology and combine prebuilt analytics, connectors and visualizations to deliver outcomes SHAPE TRANSFORM MANAGE / AS A SERVICE Impact Solutions Customer Intelligence Product Innovation Smart Operations Risk Insights Big Data Analytic Insights Analytics aaS Services Big Data Strategy Big Data Platform Innovation Big Data Platform aaS © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 4
  • 5. Fully Integrated and Managed Big Data Platform as a Service Product Innovation Smart Operations Customer Intelligence CSC Big Data Platform as a Service Risk Insights Hadoop Queries Streams Command and Control + Ambari Deployment Center Operations Center Support Center Application Center Knowledge Center Hortonworks Data Platform Elasticsearch HBase Stinger Storm Flexible Deployment Options Public Cloud Virtual Private Cloud Enterprise Private Cloud Dedicated Cluster Making it faster, easier, and far less complex to develop and deploy big data applications © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 5
  • 6. Big Data PaaS Case Studies © 2014 Computer Sciences Corporation. All Rights Reserved.
  • 7. Our Clients Choose CSC Because of Our Unique Strengths in Big Data and Analytics Technology Expertise Working with Hadoop since its creation Faster Time to Value Standing up a big data platform in less than 30 days for rapid business value Technology Independence Delivering best-of-breed solutions, from open source to global partners, optimized for your need and budget DATA SOLUTIONS Purpose-Fit Industrialized Solutions Leveraging CSC’s deep industry and business process knowledge Full Life-Cycle Approach Using our uniquely modular Shape-Transform- Manage full life-cycle approach keeps focus on business outcomes TECHNOLOGY Expertise in Turning Data into Recommendations Combining the right data sets and applying the right analytic techniques to unveil new insights Comprehensive Data Connectors Any data, any source © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 7
  • 8. Case Study One of the largest companies that develops innovative, advanced hard disk drives, enterprise-class solid state drives, and external storage solutions and services. CSC improved customer support and product quality. SOLUTION CHALLENGE RESULTS • Increase customer satisfaction • Increase operational efficiency • Enable the business to extract new insights • Conducted 5-week big data strategy assessment • Established cloud-based big data platform • Built the apps and analytics to capitalize on the data • Improved customer satisfaction – Reduced churn – Reduced support costs • New product management capabilities, fixes • Better supply chain coordination • Increased security • New data and analytics products • Increased cross-sales and up-sales • Increased renewals • Better license compliance © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 8
  • 9. Case Study The worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. CSC provides infrastructure that uncovers revenue opportunities in customer support. SOLUTION CHALLENGE RESULTS • The client wanted to quickly evaluate the use of big data and the value that it brings as it relates to identifying new business opportunities • Time to market was a key factor in the decision to implement a comprehensive big data platform. The client realized: – A bare platform would not be easy to manage – Their staff does not possess the skills to operate a bare platform – They needed to focus on the big data applications, rather than the platform • CSC designed and configured the solution, built and deployed it in the cloud, and developed ETL flows to transport Web log data within 90 days: – Aggregating lots of different data sources to create one massive Web log data set – Decorating logs with Geo and industry information using IP address – Adding data science algorithms to clean up data for better insights • CSC managed the hardware, platform components, and data flows, in addition to providing continued support/consultation services to the client • This client is generating insights on how customers interact with their customer service portal, and improving their services for happier customers and more streamlined business: – Faster path to ROI with both tech and services – Creating a real-time product insights dashboard – Ability to prove the value of big data internally through the mining of data and generation of insights and reports for product teams – Scalability to more data sources and use cases © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 9
  • 10. Client Engagements © 2014 Computer Sciences Corporation. All Rights Reserved.
  • 11. Through Experience with Many Projects, We’ve Learned What It Takes to Succeed Operationalize the resulting insights Start from the business need/ opportunity Imagine the potential from disparate data sources Contribute CSC’s industry understanding to create advanced analytic models Present the output in an easily assimilated and visualized form Avoid costly mistakes with attention to architecture It’s an iterative approach — you’ve only just started … © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 11
  • 12. Client Retention Proof of Value (POV) Approach Overview Discover Develop Deliver 4 Weeks 6 Weeks 2 Weeks Mobilize (schedule, kickoff, interviews) Business Model (clients, products, operations) Client Metrics (metrics, analytics, reports) Data Sourcing (existing, planned, 3rd party) Identify Issues & Pain Points Data Validation (receive and validate data files) Exploratory Data Analysis (EDA) • Descriptive Analysis • Data Transformation • Create Analytic File Model Development • Design Draft Model Specification • Draft Model Documentation • Conduct Iterative Model Development • Refine Model Model Validation (complete model validation) Finalize Model (complete model documentation, production recommendations) Infrastructure Readiness • Setup Model Development Environment • Define Data File Specification • Establish Security, Tools Deliverables Model Documentation • Model Summary Results and Segment Profiles • Client Score and Ranking • Algorithm • Data Used with Explanation • Tool Used Recommended Model Production Executive Presentation © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 12
  • 13. How Can You Get Started? Discover your organization’s big data maturity at https://www.csc.com/bigdatamaturity Ask CSC how big data can make a difference in your organization Learn more at www.csc.com/bigdata © 2014 Computer Sciences Corporation. All Rights Reserved. October 21, 2014 13
  • 14. Thank You © 2014 Computer Sciences Corporation. All Rights Reserved.