The document discusses what makes compelling digital stories and how to grab and maintain audience attention. It notes movies use three-act structure and shape of stories to be engaging. Images, questions, provocative statements and comparing what is to what could be are highlighted as effective storytelling techniques. Specific techniques like BBC's five shot method and analyzing speeches are also summarized.

1. On Compelling Digital Stories
Alan Levine cogdogblog.com
cc licensed ( BY ) flickr photo by pasukaru76: http://flickr.com/photos/pasukaru76/3694736727/

2. cc licensed ( BY NC ND ) flickr photo by ex_magician: http://flickr.com/photos/ex_magician/5053413126/

3. cc licensed ( BY NC SA ) flickr photo by romainguy: http://flickr.com/photos/romainguy/3979385396/

4. Communicating
We have something important to
share
cc licensed ( BY NC ND ) flickr photo by Bindaas Madhavi: http://flickr.com/photos/mkuram/5961100771/

5. Movies Grab Our Attention

6. Communicate & Grab Attention?

7. What
Works?
cc licensed ( BY NC ) flickr photo by i am brad: http://flickr.com/photos/iambrad/220687809/

8. Shape of Stories
standard formula for screenplay = three act
structure, aka Freytag Pyramid

9. Kurt
Vonnegout on
the Shapes of
Stories
http://youtu.be/oP3c1h8v2ZQ
Paul Zak: Empathy,
Neurochemistry,
and the Dramatic
Arc
http://youtu.be/DHeqQAKHh3M

10. Nancy Duarte Analyzes Effective Speeches
Comparing what is (the status quo) with what could be,
eventually conveying to the audience the idea of “the new
bliss.”
www.duarte.com/books/resonate/sparkline-overview/

11. The Hook
opening question,
provocative statement

12. Lost Flash Drive - Remixed then
Returned
youtu.be/IG1ZkW_u_Bw

13. BBC Five Shot
Method
• closeup on hands
• closeup on face
• wide shot
• over the shoulder
• unusual/side shot
http://www.slideshare.net/fuzheado/teaching-visual-
storytelling-the-five-shot-method-and-beyond

14. What Do Images Say?
cc licensed ( BY ) flickr photo by pasukaru76 (out of town):
http://flickr.com/photos/pasukaru76/4218226857/

15. cc licensed ( BY NC SD ) flickr photo by Bill Liao:
http://flickr.com/photos/liao/154355830/

16. cc licensed ( BY NC ) flickr photo by pcgn7:
http://flickr.com/photos/21204781@N07/2501994750/

17. cc licensed ( BY NC SD ) flickr photo by chuck_heston:
http://flickr.com/photos/chuckheston/383386494/

18. cc licensed ( BY NC SD ) flickr photo by Juergen Kurlvink:
http://flickr.com/photos/kurlvink/2554907553/

19. cc licensed ( BY NC SD ) flickr photo by freestone:
http://flickr.com/photos/freestone/183376463/

20. cc licensed ( BY NC ND ) flickr photo by Pay No Mind:
http://flickr.com/photos/paynomind/65010034/

21. cc licensed ( BY NC ND ) flickr photo by AndWhyNot:
http://flickr.com/photos/andwhynot/2946734025/

24. http://bit.ly/your-imageq