There are benefits and costs associated with quality. Benefits include increased productivity and profits, while costs include prevention, inspection, and failure expenses. Total quality management (TQM) is a philosophy that involves all employees in continual improvement efforts to meet customer needs. TQM follows a plan-do-check-act cycle to identify issues, implement solutions, measure results, and incorporate learnings to address new problems. The goal is to make quality improvement everyone's responsibility.
Cost of Quality is a widely spread and widely misunderstood concept.Here is a presentation that will evaporate all your doubts regarding this topic.A very well explained case study of H&S motors.It is a very well structured presentation.
Cost of Quality is a widely spread and widely misunderstood concept.Here is a presentation that will evaporate all your doubts regarding this topic.A very well explained case study of H&S motors.It is a very well structured presentation.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Benefits…
• Less waste and increased productivity
• Lower unit costs and improved productivity
• Reduced warranty costs
• Elimination of procedures for correcting defects
• Reduced administrations for dealing with customer
complaints
• Reduced liability for defects
• Competitive advantage coming from enhanced reputation
• Large market share with less effort in marketing
• Enhanced motivation and morale of employees
• Removal of hassle and irritants for managers
3. Costs of Quality
• can be divided in to three major categories: cost of
prevention, cost of detection/Inspection, and cost of failure.
• The total quality cost is the sum of costs in the three
categories.
i) Cost of prevention
• These are costs associated with the development of programs
to prevent defectives from occurring in the first place.
• The quality of product is set at the design stage, so the best
way to guaranteeing quality is by designing, a good product in
the first phase.
• Prevention costs cover all aspects of quality that are
designed in to product, together with costs incurred to
ease production and reduce a chance of making a defect.
4. Cost of prevention...
• They include direct costs for the product itself, such as using
the use of better materials, investment in machinery,
inclusion of features to ensure quality, while indirect costs
include employee training, pilot runs, testing prototypes,
improvement projects.
ii) Appraisal costs
These are costs of making sure the designed quality is actually
achieved.
As units move through their processes, they are inspected to
make sure they actually reach the quality specified in the
design.
Related costs include sampling, inspecting, testing machinery
for maintenance.
5. Appraisal costs...
• The appraisal costs also cover administration and audits for
quality programmes.
• Generally the more effort that is put in to quality control, the
higher is the quality of the product, and the higher are the
costs needed to achieve this.
iii) Cost of Failure
• These are costs associated with the failure of a defective part.
It pertains to non-conformance and nonperforming products.
Failure costs are of two types:
a) Internal failure costs – Costs associated with producing
defective products that are identified prior to shipping,
which are traced somewhere in the process.
6. Cost of Failure...
• As product passes goes through various operations, it may be
inspected and those do not meet the specified quality are
scrapped, returned to an earlier point in the process, or
repaired.
• Internal failure cost could be direct including loss of material,
wasted labour, wasted machine time, extra testing, duplicated
efforts while indirect costs include higher stock levels, longer
lead time, extra capacity needed to allow for scrap and
rejections, loss of confidence, etc.
b) External failure costs
These are total cost of making defective units that are not
detected within the process, but are recognized by customers
that the product is faulty.
These are costs that the organization incurs after delivering
the product to the customer.
7. External failure costs...
• These are often the highest cost of quality management and
are the ones that should be avoided.
These costs include:
• Customer complaint costs
costs of investigating and satisfactorily responding to a
customer complaint resulting from a poor-quality product
• Product return costs
costs of handling and replacing poor-quality products
returned by customer
• Warranty claims costs
costs of complying with product warranties
• Product liability costs
litigation costs resulting from product liability and customer
injury
8. External failure costs...
• Lost sales costs
costs incurred because customers are dissatisfied with poor
quality products and do not make additional purchases.
4.4. Total Quality Management (TQM)
• Total Quality management is defined as a continuous effort by
the management as well as employees of a particular
organization to ensure long term customer loyalty and
customer satisfaction.
• Total quality management is a structured effort by employees
to continuously improve the quality of their products and
services through proper feedbacks and research.
• Ensuring superior quality of a product or service is not the
responsibility of a single member.
9. Total Quality Management (TQM)
• Every individual who receives his /her paycheck from the
organization has to contribute equally to design foolproof
processes and systems which would eventually ensure
superior quality of products and services.
• Total Quality management is indeed a joint effort of
management, staff members, workforce, and suppliers in
order to meet and exceed customer satisfaction level.
• You can’t just blame one person for not adhering to quality
measures.
• The responsibility lies on the shoulder of everyone who is
even remotely associated with the organization.
• In general, it is a philosophy that involves everyone in an
organization in a continual effort to improve quality and
achieve customer satisfaction.
10. TQM ….
• Encompasses entire organization, from supplier to customer.
• Stresses a commitment by management to have a continuing,
company-wide, drive toward excellence in all aspects of
products and services that are important to the customer.
Total Quality management can be divided into four phases:
plan, do, check and act (also called PDCA) cycle.
Planning Phase- planning is the most crucial phase of total
quality management.
In this phase employees have to come up with their problems
and queries which need to be addressed.
They need to come up with the various challenges they face in
their day to day operations and also analyze the problem’s
root cause.
11. Planning Phase…
• Employees are required to do necessary research and collect
relevant data which would help them find solutions to all the
problems.
Doing Phase- in the doing phase, employees develop a
solution for the problems defined in planning phase.
• Strategies are devised and implemented to overcome the
challenges faced by employees.
• The effectiveness of solutions and strategies is also measured
in this stage.
Checking Phase- checking phase is the stage where people
actually do a comparison analysis of before and after data to
confirm the effectiveness of the processes and measure the
results.
12. Acting Phase
• in this phase employees document their results and prepare
themselves to address other problems.
Total quality management can be summarized as a
management system for a customer-focused organization that
involves all employees in continual improvement.
It uses strategy, data, and effective communications to
integrate the quality discipline into the culture and activities
of the organization.
Here are some essentials of total quality management: