Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Optimizing your site for contextual ads: SEO, Design and Content

1,340 views

Published on

Published in: Technology, Design
  • Be the first to comment

Optimizing your site for contextual ads: SEO, Design and Content

  1. 1. SEO, DESIGN & CONTENT Optimizing Your Site for Contextual Ads Jon Henshaw Co-Founder & CPO @RavenJonSaturday, November 12, 11
  2. 2. The Objective SEO & Content > Traffic > ClicksSaturday, November 12, 11
  3. 3. Start with IASaturday, November 12, 11
  4. 4. Keyword ResearchSaturday, November 12, 11
  5. 5. Site StructureSaturday, November 12, 11
  6. 6. SEO Guide to IA http://raven.im/p4UA7SSaturday, November 12, 11
  7. 7. Living Standard HTMLSaturday, November 12, 11
  8. 8. Semantic Elements http://raven.im/obswfn nav, header, footer, section, article and asideSaturday, November 12, 11
  9. 9. Saturday, November 12, 11
  10. 10. http://html5boilerplate.comSaturday, November 12, 11
  11. 11. Structured Data For people and bots!Saturday, November 12, 11
  12. 12. Saturday, November 12, 11
  13. 13. Structured Data Options Microformats RDFa MicrodataSaturday, November 12, 11
  14. 14. schema.org Microdata schemas for people, products, events, organizations, movies, books, reviews and much moreSaturday, November 12, 11
  15. 15. Saturday, November 12, 11
  16. 16. http://schema-creator.orgSaturday, November 12, 11
  17. 17. Section Targeting <!-- google_ad_section_start --> Your main content <!-- google_ad_section_end --> <!-- google_ad_section_start(weight=ignore) --> Unrelated content <!-- google_ad_section_end -->Saturday, November 12, 11
  18. 18. Site Speed Caching CDN Image Compression Good HostingSaturday, November 12, 11
  19. 19. http://gtmetrix.com/Saturday, November 12, 11
  20. 20. Google Webmaster ToolsSaturday, November 12, 11
  21. 21. Social META DataSaturday, November 12, 11
  22. 22. Open Graph Protocol http://raven.im/pX2P1XSaturday, November 12, 11
  23. 23. Saturday, November 12, 11
  24. 24. Forbes: +1 Ranking Signal http://raven.im/nz5EvKSaturday, November 12, 11
  25. 25. Design & Layout Funneling, Integration & AttentionSaturday, November 12, 11
  26. 26. Funnel and Integrate Guide the Reader Intermingle into contentSaturday, November 12, 11
  27. 27. Attention They have to see it to read and click itSaturday, November 12, 11
  28. 28. Saturday, November 12, 11
  29. 29. Saturday, November 12, 11
  30. 30. Saturday, November 12, 11
  31. 31. Saturday, November 12, 11
  32. 32. Saturday, November 12, 11
  33. 33. Testing If you want to make money you must test design and placementSaturday, November 12, 11
  34. 34. Ad StylesSaturday, November 12, 11
  35. 35. Ad Units and Custom Channels Be Descriptive Ad Style, Location, Section, etc...Saturday, November 12, 11
  36. 36. Use Blocking Options Irrelevant or offensive ads keep you from making moneySaturday, November 12, 11
  37. 37. Content Optimization A never ending processSaturday, November 12, 11
  38. 38. Keyword Research AdWords SERPs (Searches related to) OpenCalaisSaturday, November 12, 11
  39. 39. Content Strategies Comprehensive Informative Actionable Reviews CompetitionSaturday, November 12, 11
  40. 40. Comprehensive Authoritative Well Researched Excellent Link BaitSaturday, November 12, 11
  41. 41. Informative Product Descriptions NewsSaturday, November 12, 11
  42. 42. Actionable How-to cook How-to make How-to fixSaturday, November 12, 11
  43. 43. Reviews Use Structured Data Attracts BuyersSaturday, November 12, 11
  44. 44. Competition Writing about products and services will attract their competitorsSaturday, November 12, 11
  45. 45. Find me online at @RavenJon Jon Henshaw Co-Founder & CPO @RavenJonSaturday, November 12, 11

×