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垂直社区的产品改造

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以丁香园为例,介绍垂直社区的产品改造经验。

Published in: Technology, Business

垂直社区的产品改造

  1. 1. 垂直社区的产品改造 From DXY1.0 to 2.0 Fenng@DXY.comMonday, June 11, 12
  2. 2. DXY.cn 10 Years / 2M Users BBS / Doctors Tech Team:12Monday, June 11, 12
  3. 3. 做的好的都是相似的 做的不太好的...各有各的不同 也各有各的原因Monday, June 11, 12
  4. 4. Problem • Products - Too Old • Stability - Bad • Web Page Speed - Slowly • Information Architecture - Mess • UI / UX - Worse • Yes, Team • More ...Monday, June 11, 12
  5. 5. Phase I • Availability Monitoring System / Stats / Benchmark • Performance Tuning • Team Stability • Ok,目前并不干扰用户Monday, June 11, 12
  6. 6. 社区怎么办? • 推倒重来? 重新写⼀一个? No. Why? 避免NIH综合症 • 迁移到开源的产品上? No. Why? Discuz!? PHPWind? • 改造? Yes. Modules • 改进? Yes. Functions (用户接受么?)Monday, June 11, 12
  7. 7. Phase II - IA • 选⼀一个信息维度:URL REST ~ SEO • Code New Developers / Service / API • Data - Analytics • Team Building - Tech + PractiseMonday, June 11, 12
  8. 8. 2S • SSO -Single Sign-On Users • Search Data - RealtimeMonday, June 11, 12
  9. 9. 垂直社区用户习惯 • 记住:用户并非深度互联网用户 IE 6 vs. Chrome • 记住:用户并不习惯「改变」 • 记住:用户并不理解你的「行话」Monday, June 11, 12
  10. 10. Phase III • UX 改进 • +新功能 / +新特性 {多数}用户反复提醒你的东西别忘掉 • Team Building - 理念Monday, June 11, 12
  11. 11. Phase IV • UI / 前端 改进 - 如:首页 • SNS 化 - Extend Users Lifetime • 产品延伸: Mobile App • Team: +1Monday, June 11, 12
  12. 12. DXY.cn 12 Years / Platform 2.8/3.2M Users SNS + Data + Mobile More Products Team: 40Monday, June 11, 12
  13. 13. What else? • Security! - 你所不了解的黑暗森林 • AntiSpam - 你所不了解的人肉大军Monday, June 11, 12
  14. 14. 持续改进 Plan-Do-Check-Adjust SEO / UX / UI / 适应性页面 更多...Monday, June 11, 12
  15. 15. Monday, June 11, 12
  16. 16. Questions/Answers @Fenng BTW, 我们在找 PD ...你懂的Monday, June 11, 12
  17. 17. 参考信息 • 软件随想录 • Web 信息架构 • 白帽子讲 Web 安全 • PDCA image © http://dxy.me/MvyeeiMonday, June 11, 12

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