A collection of thoughts on where social media fits in the lineage of mass media history. As presented to Prof. Ken Lachlan's Survey of Mass Communication class at Boston College on April 30, 2009,
Media, Technology and Society - Introduction : A Second Media Age Faindra Jabbar
Media, Technology and Society
Topic:
Introduction : A Second Media Age
Overview
Media and Technology in Society
Cyberculture
Communication in Cyberculture
Cyberspace & Cyberculture
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
Media, Technology and Society - Introduction : A Second Media Age Faindra Jabbar
Media, Technology and Society
Topic:
Introduction : A Second Media Age
Overview
Media and Technology in Society
Cyberculture
Communication in Cyberculture
Cyberspace & Cyberculture
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
Crisis Information Management: A Primer, presentation by Sanjana Hattotuwa, Special Advisor, ICT4Peace Foundation. Prepared for ISCRAM Summer School 2011 - http://www.iscram.org/live/summerschool2011.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
Jewish Geography Goes Digital (Moving the Needle - RAVSAK/PARDES #mtn2014)Esther Kustanowitz
While connecting is easier today than it ever has been before, there’s more to connection than mastering tools. Effective connectors have networks that are both wide and deep; not only connected to a goal or purpose but interconnected among their members who are not just program participants, but active gears in the machinery of your school, program, organization or initiative. Each person represents access to an expanded network, and an expanded future audience to receive, absorb and redistribute your messages. In a future where reach seems infinite, how does your use of social media tools and communication strategies amplify your ability to share things that are important with the eagerly listening members of your current and future network? Learn how to engage people from a point of meaning and value, deepen relationships and effectively mobilize your networks to share information as well as invite feedback.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Crisis Information Management: A Primer, presentation by Sanjana Hattotuwa, Special Advisor, ICT4Peace Foundation. Prepared for ISCRAM Summer School 2011 - http://www.iscram.org/live/summerschool2011.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
Jewish Geography Goes Digital (Moving the Needle - RAVSAK/PARDES #mtn2014)Esther Kustanowitz
While connecting is easier today than it ever has been before, there’s more to connection than mastering tools. Effective connectors have networks that are both wide and deep; not only connected to a goal or purpose but interconnected among their members who are not just program participants, but active gears in the machinery of your school, program, organization or initiative. Each person represents access to an expanded network, and an expanded future audience to receive, absorb and redistribute your messages. In a future where reach seems infinite, how does your use of social media tools and communication strategies amplify your ability to share things that are important with the eagerly listening members of your current and future network? Learn how to engage people from a point of meaning and value, deepen relationships and effectively mobilize your networks to share information as well as invite feedback.
A discussion of ways in which nonprofit organizations can anticipate using tools and techniques like Smart segmentation, data mining, marketing automation, crowdfunding and emerging platforms like Snapchat & Vine in the near future.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. “Old” media just sounds mean
• What else can we call it?
– Traditional? Then we’d be passing out pamphlets run
off a Guttenberg or scribed by Monks.
– Dead Tree? But television media is a lot more like
newspapers than “new” media.
• How about…
– Passive Media
• Generally, you are not involved as the media consumer. You
get the information as it is given to you and don’t have much
say. You consume and don't have the opportunity to
engage, discuss, share.
3. How passive media works:
Something Happens
Media/Source Tells the Story
Someone Consuming Media Finds Out
But if we take the audience out…the media still exists
6. Ok, maybe not “new” media, either
• It’s not new anymore, and it’s not defined by
the technology. It needs a different distinction
that actually explains what is going on.
• “New” media is online, but let’s break it into
two types:
– Non-linear
– Social
9. Is non-linear media passive?
Fundamentally, it is still the old style – audio, video,
print – just online and you pick the order you see it…
…basically a newspaper without Sudoku.
10. The flow of information hasn’t changed…
Something Happens
Media/Source Tells the Story
Someone Consuming Media Finds Out
…just the technology
11. …but, in active media, the audience is everything
Something happens
The audience discusses it
The conversation is the story
19. They’re trying…it’s adorable:
Source: The Bivings Report , “The Use of the Internet by America’s Largest Newspapers (2008 Edition)” Dec 18 2008
http://www.bivingsreport.com/2008/the-use-of-the-internet-by-americas-largest-newspapers-2008-edition/
20. What’s happening?
“The newspaper guild (again, reporters, editors, publishers) can't compete by
adding a few blogs here, blogging up coverage over there, and setting up
‘comment’ sections. If newspapers, magazines, and broadcasters don't produce
spectacular news coverage no blogger can match, they have no right to
survive.”
-Jack Shafer, Slate, Jan 28 2006
21. What guides passive media theory?
• Media controls the information (Agenda
Setting)
– …but not necessarily how we react (Magic Bullet)
• Media tends to be told from the perspective
of the majority (Hegemony Theory)
22. …throw it out the window
Source: Flickr user phrenologist
23. Remember, This is Passive Media:
Source
Many Many Many
Everyone gets the same information because the source is so huge.
It’s the limitations of passive media that create agenda setting.
24. What about here?
Source/Many
Source/Many
To be a source, you
have to be one of Source/Many
the many
Source/Many Source/Many
Source/Many Source/Many
Source/Many Source/Many
Source/Many
25. Why does this work?
Let’s play a quick
game…
Source: Flickr user MangoPOPTART
26. The Birthday Paradox
• The probability of two people out of 57 having
the same birthday is over 99 percent.
– You probably thought about this problem from an
individual standpoint.
• The probability of you having the same birthday as one
of those other 56 people is 15 percent.
• What does this have to do with participatory
media? Everything.
– This same limitation affects passive media
27. Media For Masses vs. Media For You
• Traditional media has to appeal to a broad
audience.
– One of the biggest content limitations is that it
can’t be too specific (yes, even cable).
• Your birthday is an individual trait that is one
out of 365 possibilities. With 364 ways to be
wrong, traditional media can’t take a chance
to be so customized.
28. …but you can take that chance.
Source/Many
This is you. You have
Source/Many
chosen to be a part
of this conversation.
Source/Many Source/Many
Source/Many
29. Actually, it looks more like this:
Source/Many
Source/Many
Source/Many
Source/Many Source/Many
Source/Many
Source/Many
Source/Many
Source/Many
Source/Many
You.
You
Source/Many You.
You.
Source/Many
Source/Many
Source/Many
Source/Many Source/Many
Source/Many
Source/Many
Source/Many
Source/Many
30. Active media is a choice
• It’s a declaration of the media you want – you
have made the choice of the agenda of the
conversation.
– It’s set by you when you pick where and to whom
you are going to talk.
The good news is that
there are many places to
join your conversation.
32. “The Long Tail” in media
This
happens
More
here:
importantly,
it can’t
happen here:
Traditional/Passive Social/Active
Original Picture by Hay Kranen / PD
33. Active media isn’t told from the
perspective of the hierarchy
YOU tell it from
YOUR perspective to
the people YOU
want to talk.
Source: Flickr user blue_ocean_powder
34. Bottom line:
Things have changed
• A century’s worth of traditional
media theory has been based
on the idea that we act as an
audience first.
• You don’t just consume
media anymore – you are
part of it.
35. …we are not driving a car, with gas, brakes,
reverse and a lot of choice as to route. We
are steering a kayak, pushed rapidly and
monotonically down a route determined by
the environment. We have a (very small)
degree of control over our course in this
particular stretch of river, and that control
does not extend to being able to reverse,
stop, or even significantly alter the
direction we're moving in.
-C. Shirky, Many to Many, Jan 22 2005
Photo: Flickr user visbeek
36. (cc) Dave Levy 2009
david.levy@edelman.com
Twitter: @levydr
Dave Levy is an Account Executive on Edelman’s Digital Public Affairs team in Washington,
DC. Dave came to Edelman in 2007 after he received a master’s degree in public relations at
Syracuse University’s S.I. Newhouse School of Public Communications. He has a deep
background in digital media research and assisted, designed and wrote studies on the effects
of interactive media as an undergraduate at Boston College. Dave has also written extensively
on how mobile communication can be used as a vehicle for grassroots and public affairs
advocacy, as well as the impact of real-time mobile communication on mainstream media
during major events or disasters. A self-proclaimed geek, he blogs often about the social
aspects of social media at Most Likely To Die Alone.