Editorial tips and tricks with Gavin Thompson, Business Editor of the Bristol Post.

1. BRISTOL | GLOUCESTERSHIRE | BATH | SOMERSET | DORSET
“CREATINGFIRST CLASSCONTENT FOR LOCAL COMMUNITIESAND PROVIDING INNOVATIVE SOLUTIONS FORADVERTISERS“
How to successfully pitch your story to a journalist …
then cut us out completely
#DigiBuff

2. INTRO
Gavin Thompson
Assistant Editor (Business)
Bristol Post
#DigiBuff

3. SOURCE: JICREG - MIDSOMERSET SERIES – MAY 2014 / OMNITURE MONTHLY UNIQUE VISITORS REPORT MAY 2014
29,574 CIRCULATION
119,258 DAILYREADERS
1.3m+ ONLINEBROWSERS
5.2m+ MONTHLYPAGEVIEWS
27,006 FACEBOOKLIKES
27,717 TWITTERFOLLOWERS
OUR AUDIENCE
#DigiBuff

4. BUSINESS
#DigiBuff

5. PEOPLE LIKE YOU
#DigiBuff

6. THESTORY
#DigiBuff

7. THE STORY
We’ve won a contract
Our business is 10, 20, 30 years old
We’ve opened a new office
#DigiBuff

8. THE STORY
What makes you interesting?
How would you tell a friend over coffee?
Who are the people behind it?
Detail
#DigiBuff

9. #DigiBuff

10. THEPITCH
#DigiBuff

11. THINGS WE LIKE:
Pictures
Video
Honesty
Plain English
Quotes
People who read our products
#DigiBuff

12. THINGS THAT MAKE US GRUMBLE:
Calling to chase an email
Emailing a story again
Calling to ask if you can email
Bad grammar
Missing key facts
Jargon
Surveys
Birmingham
Asking if we had a great weekend
#DigiBuff

13. #DigiBuff

14. #DigiBuff

15. DIY
#DigiBuff

16. #DigiBuff

17. #DigiBuff

18. #DigiBuff

19. #DigiBuff

20. #DigiBuff

21. POSTING ONLINE
Don’t copy and paste from Word
No hyperlinks
No duplication
Tell a story!
#DigiBuff

22. There are 36,000 businesses
365 days in a year,
and one of me
#DigiBuff

23. #DigiBuff