Team OinOi sought to build a peer-to-peer lending platform to facilitate lending between friends and family. Over 11 weeks and 139 interviews, they refined their target customer segments and value proposition. Initially aiming to improve overall financial health, they pivoted to focus on facilitating short-term loans between recent graduates. Realizing issues around fraud and regulation, they concluded further market testing was needed before developing an MVP. Key lessons included the importance of domain expertise, clear customer focus, balancing thinking and execution, and accepting differing opinions.