This document discusses organizational change driven by technology change. It defines organizational change as changes to operational methods, technologies, structure, or strategies in response to external or internal pressures. The key drivers of organizational change are described as the economic climate, consumer demand and behavior, new technologies, competitive marketplace, and government policies/regulations. Each of these drivers is discussed in more detail. The document emphasizes that organizational change has benefits and is necessary for businesses to maintain a competitive edge and meet customer requirements in a rapidly changing environment.

1. ORGANISATIONAL CHANGE:
Technology Change
Presented By: Manoj Kumar
PhD- Research Scholar
DoBM, HNB Garhwal Central University, Srinagar, Uttarakhand.

2.  Organizational change looks any organization
changes its operational methods, technologies,
organizational structure, whole structure, or
strategies.
 Organizational change usually happens in
response to – or as a result of – external or internal
pressures.
What is Organizational Change ?

4. Divers of Organizational Change
 The economic climate
 Consumer Demand & Behaviour
 NewTechnology
 The Competitive Marketplace
 Government Policies (Rules &
Regulation)
Let’s Look at these divers in detail……….

5. The economic climate means the state
of the overall economy, i.e., economic
conditions.
 If there is a recession, a company may
have to lay off workers; this requires
restructuring.
 A merger or takeover also means total
reorganization and changes in
corporate culture.
 Corporate culture or organizational
culture is a group of internal values
and behaviors within an organization.

6. Consumer demand & behavior refers to
people lifestyle.
How they shop, work, and spend their free
time is forever changing.
Example: Since the advent of the Internet,
these changes have been occurring at
significantly faster rates.

7. New technologies are appearing at an
accelerating rate. New hi-tech systems and
devices have completely changed how do
business.
Business models such as outsourcing are only
possible today thanks to the Internet and ultra-
high-speed communications.

8. In a competitive marketplace a new
rival can suddenly appear on the
scene with completely different
commercial behaviors.
The other players may have to adapt,
especially if that competitor is
successful in gaining market share.

9. Rules and regulations
(government policy), When
companies are faced with new
legislation or rules imposed by the
relevant regulatory authorities, they
need to do two things:
1. Comply with them.
2. Adapt so that they may continue
to succeed.

10.  Organizational change has many
benefits
 If you run business today and hope that
the pace of change will slow down, you
will be in a huge disappointment.
 Without change, your company will lose
its competitive edge.
 It will also fail to meet the requirements
of what most of us hope will be a
growing base of loyal customer.

11. Thank You