Introduction to Social Media
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This document provides an introduction to social media, including common platforms like Twitter, Instagram, and Facebook. It outlines the session goals of explaining reasons for using social media, features of different platforms, requirements, types of social media, which platform may be best for different uses, what social media clubs should utilize, potential downsides ("dark side") of platforms, remedies for issues, and where to learn more about using social media. Key points covered include connecting with others, sharing information cost-effectively, user profiles/feeds, internet/device requirements, profile pages vs photo albums vs other content, and legal protections versus individual vigilance.
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This document discusses search engine optimization (SEO) strategies for websites, including keyword research, on-page optimization of titles, meta tags and copy, and link building. It provides examples and explanations of how implementing SEO techniques like these can help a website increase its organic search rankings and visibility, and in turn drive more qualified traffic and leads from search engines. The goal is to help websites improve their return on investment from internet marketing by optimizing for search engines.
DM Tutorials
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
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This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical on-site and off-site optimization strategies. Industry research presented shows that organic listings receive about 60% of clicks and that organic SEO is the most popular form of search engine marketing. Key factors that impact SEO rankings are listed. Tools and metrics for measuring SEO success are also outlined.
Digital marketing-overview-5-3
This document provides an overview of digital marketing. It discusses key topics like what digital marketing is, why it's important, and different tactics like digital advertising, search engine marketing, social media marketing, mobile marketing, and content marketing. It emphasizes that digital marketing allows businesses to connect with customers online and measure the effectiveness of their efforts through analytics.
The complete Digital Marketing Tutorial
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
The complete Digital Marketing Tutorial
Vandeep Kalra's digital marketing agency is proposing a digital marketing strategy to increase visibility for their luxury mosaic art business. They recommend using paid ads like PPC, owned channels like SEO and social media, and earned media like press releases. Key goals are to reach target audiences of HNIs and art lovers and increase brand awareness. The proposal outlines recommended channels, sample campaign ideas, and how to track success. It analyzes competitors, recommends optimization of the website and social profiles, and provides a phased marketing plan and deliverables.
The complete Digital Marketing Tutorial
The document provides an overview of digital marketing, explaining what digital marketing is, why people are going online, the benefits of digital marketing, its key components like search engine optimization, pay-per-click, and social media marketing. It also discusses how digital marketing has evolved over time from a focus on building backlinks to search engines to the rise of pay-per-click advertising and social media marketing.
Digital Marketing Complete tutorial
Vandeep Kalra's digital marketing agency is proposing a campaign to increase visibility for their mosaic art business. They recommend using paid ads (PPC), search engine optimization (SEO), and social media. For PPC, they will run search, contextual, and profile targeting ads, as well as retargeting. For SEO, they will optimize the website, create content, and build backlinks. On social media, they will get the brand integrated, learn from competitors, and use landing pages to drive engagement. The goal is to make the right audiences aware of the offerings and help convert visitors into customers.
The Complete SEO Tutorial
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing business objectives, keyword research, on-site and off-site optimization, and ongoing monitoring. Technical aspects of SEO like website analysis, content optimization, and code validation are also reviewed. The document also discusses social media optimization, specifically for MySpace, and recommends tools for measuring SEO metrics like rankings, traffic, and revenue.
The Complete SEO Tutorial
This document outlines an SEO tutorial that discusses:
- What SEO is and key factors like content relevance and link popularity
- Industry research showing organic search receives most clicks and SEO has a high ROI
- The SEO process including keyword research, optimization, and monthly reporting
- Technical on-site optimization aspects like titles, meta data, and code validation
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- Metrics for measuring SEO success like keyword rankings and traffic
- Common SEO tools to use
Complete SEO Tutorial
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, technical aspects of SEO like on-site and off-site optimization, and measuring SEO success. It also briefly discusses social media optimization on MySpace and recommends tools for SEO.
SEO Tutorial
This document discusses search engine optimization (SEO) and search engine marketing (SEM). SEO involves optimizing a website to increase its organic ranking in search engines, while SEM involves paying for placement in search engine results. Key SEO techniques include choosing keyword-rich domain names and titles, obtaining relevant inbound links, using keywords throughout content, and submitting the site to search engines. Paid search options include paid inclusion programs that guarantee indexing for a fee and paid placement programs that auction keyword rankings. Both SEO and SEM are important internet marketing strategies.
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9
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Introduction to Social Media
- 1. Introduction to Social Media Twitter: @Chris_Lum_Lee Instagram: @c_lum_lee Facebook: /FromPearlCity E-Mail: clumlee@ymail.com
- 2. What is Social Media? Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. -http://whatis.techtarget.com/definition/social-media Social media is a series of websites and applications designed to allow people to share content quickly, efficiently and in real-time. -https://www.thebalance.com/what-is-social-media-2890301
- 3. Common Social Media Platforms
- 4. Session Goals • Reasons for social media • Features • Requirements • Types of social media • Which platform is the best? • What should clubs have? • The dark side of social media platforms • Remedies • Where to learn how to use social media
- 5. Reasons For Social Media • Connect with people • Friends, family, community • Follow organizations/groups/etc. • News, artists, etc • Share information • News, photos • Show action • Cost-effective • Cheaper than most media • “Sign of the times”
- 6. Reasons For Social Media - Comparison Traditional PR methods •Signs •Banners •TV ads •Radio ads •Newspaper ads •Web hosting •Mailing costs •Flyers Using social media methods •Premium advertising •Web hosting •Upgraded services
- 7. Features • User accounts • Profile pages • Interactions • Friends/followers/hastags/etc. • Feeds • Personalization • Notifications • Information updating or sharing • Feedback availability
- 8. Requirements • Internet access • Valid e-mail address • Device • Computer (laptop or desktop) • Tablet (Nook, iPad, Surface, etc.) • Smartphone (Apple or Android operating systems) • FYI: If your device does not have enough space to allow for an added social media app, your device will tell you.
- 9. Types of Social Media • Profile pages • Photo albums • Blogging • Chat & direct messaging • Professional • Video • Personals • Websites
- 10. Which platform is the best?
- 12. What Should Clubs Have?
- 13. What Should Clubs Have? • Clubs need to have a social media integration plan/strategy • What are you trying to accomplish? • Club social media policy • Designation of duties • Posting and replying • Who is your target audience? • How will you reach your target audience? • What is your period of time? • What is the budget? • How will you evaluate your success?
- 14. !!!CAUTION!!! • The use of social media is not intended to be one-time. • The use of social media must be continuous. • Interaction must be maintained when possible.
- 15. The Dark Side of Social Media Platforms • Spam • Self-image manipulation • Information overload • Cloning / Hacking • Cyberstalking • Trolling / Cyberbullying / harassment • Fake news • Dangerous meet-ups • Strange things
- 16. The Dark Side of Social Media Platforms
- 17. Remedies • Legal (great) • Safeguard by social media platforms (good) • Being vigilant (best) • There is no Nigerian money • Blocking and privacy • Don’t click links you don’t know • Consider using a VPN / anti-virus • Meet in public places • Stanger danger
- 18. Remedies
- 19. Where to Learn How to Use Social Media • Books • Google • Friends and family • Youtube • District 50 Lions Club (perhaps coming soon *hint hint hint*)
Editor's Notes
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