Tina Jankovič Vladović (Conrad Electronic): "Z našimi kupci se ukvarjamo in jim nudimo nasvete, kar vodi do tega, da zaradi dobre uporabniške izkušnje postanejo naše stranke."
Simon Meglič (ePrvak) je definicijo digitalnega direktnega marketinga opisal kot:
digitalni marketing - minus branding - minus content marketing = digitalni direktni marketing
Zelo pomembni pri tem sta segmentacija in targetiranje, ko v znani bazi s pravo ponudbo ciljamo na izbrano ciljno skupino. Ponudba mora biti personalizirana, v njej pa mora biti omogočen relativno enostaven in hiter odziv. Obenem uporabniku povemo, kaj lahko pričakuje in kateri je naslednji korak, ki ga mi pričakujemo od njega.
V predstavitvi je prikazano, kako so se pri trgovcu z jasnimi marketinškimi in poslovnimi cilji načrtno lotili pridobivanja kontaktov kupcev. Za povečanje baze naročnikov so izvedli "lead generation kampanje"; optimizirali spletno in pristajalno stran za naročila, s čimer so povečali organsko rast baze vsak teden; oglase zelo natančno “ciljajo”, optimizirajo mailing … Vse omenjene aktivnosti so v letu izvedbe prinesle skupaj že za več kot 26 % povečanje baze naročnikov.
Prispevek je bil prikazan na mesečnem srečanju Društva za marketing Slovenije oktobra 2016.
Več: http://zapisi.dmslo.si/zapis/z-vsebinskim-marketingom-do-konkretnih-rezultatov
Februarsko mesečno srečanje Društva za marketing Slovenije smo posvetili digitalnemu marketingu v prodajni funkciji in preoblikovanju obiskovalcev na spletu v kupce. Kako identificirati in negovati prodajne sledi (“leads”) na spletu? Kako jih spremeniti v kupce?
Este documento resume la historia y definición de las ecuaciones de tercer grado. Explica que el matemático persa Omar Jayyam generalizó los métodos para calcular raíces cúbicas y de grado superior en el siglo XII, aunque no se pudo demostrar que no se pueden hallar las raíces de ecuaciones de tercer grado mediante regla y compás hasta 750 años después. Define una ecuación de tercer grado como una función cuyo mayor exponente es tres, y ofrece un ejemplo de una función cúbica. Final
El documento trata sobre las desigualdades y las inecuaciones lineales y cuadráticas. Explica cómo resolver inecuaciones lineales transponiendo los términos con variables al primer miembro y las constantes al segundo miembro. También cubre cómo resolver inecuaciones cuadráticas mediante la factorización del trinomio, igualando cada factor a cero para obtener los puntos críticos y alternando los signos más y menos entre estos puntos.
Simon Meglič (ePrvak) je definicijo digitalnega direktnega marketinga opisal kot:
digitalni marketing - minus branding - minus content marketing = digitalni direktni marketing
Zelo pomembni pri tem sta segmentacija in targetiranje, ko v znani bazi s pravo ponudbo ciljamo na izbrano ciljno skupino. Ponudba mora biti personalizirana, v njej pa mora biti omogočen relativno enostaven in hiter odziv. Obenem uporabniku povemo, kaj lahko pričakuje in kateri je naslednji korak, ki ga mi pričakujemo od njega.
V predstavitvi je prikazano, kako so se pri trgovcu z jasnimi marketinškimi in poslovnimi cilji načrtno lotili pridobivanja kontaktov kupcev. Za povečanje baze naročnikov so izvedli "lead generation kampanje"; optimizirali spletno in pristajalno stran za naročila, s čimer so povečali organsko rast baze vsak teden; oglase zelo natančno “ciljajo”, optimizirajo mailing … Vse omenjene aktivnosti so v letu izvedbe prinesle skupaj že za več kot 26 % povečanje baze naročnikov.
Prispevek je bil prikazan na mesečnem srečanju Društva za marketing Slovenije oktobra 2016.
Več: http://zapisi.dmslo.si/zapis/z-vsebinskim-marketingom-do-konkretnih-rezultatov
Februarsko mesečno srečanje Društva za marketing Slovenije smo posvetili digitalnemu marketingu v prodajni funkciji in preoblikovanju obiskovalcev na spletu v kupce. Kako identificirati in negovati prodajne sledi (“leads”) na spletu? Kako jih spremeniti v kupce?
Este documento resume la historia y definición de las ecuaciones de tercer grado. Explica que el matemático persa Omar Jayyam generalizó los métodos para calcular raíces cúbicas y de grado superior en el siglo XII, aunque no se pudo demostrar que no se pueden hallar las raíces de ecuaciones de tercer grado mediante regla y compás hasta 750 años después. Define una ecuación de tercer grado como una función cuyo mayor exponente es tres, y ofrece un ejemplo de una función cúbica. Final
El documento trata sobre las desigualdades y las inecuaciones lineales y cuadráticas. Explica cómo resolver inecuaciones lineales transponiendo los términos con variables al primer miembro y las constantes al segundo miembro. También cubre cómo resolver inecuaciones cuadráticas mediante la factorización del trinomio, igualando cada factor a cero para obtener los puntos críticos y alternando los signos más y menos entre estos puntos.
Ejercicios resueltos de derivadas ----impresoGustavo Cruz
1. Este documento presenta reglas y ejemplos de derivadas e integrales de funciones. Incluye reglas básicas de derivación como la suma, producto, cociente, potencia y regla de la cadena. También presenta ejemplos de derivadas de funciones trigonométricas, exponenciales y logarítmicas. Finaliza con 66 ejercicios resueltos de derivadas de diversas funciones.
Este documento presenta una unidad curricular sobre globalización, comunicación y cultura para estudiantes de arquitectura. La unidad consta de 4 objetivos específicos que analizan el modelo económico neoliberal, los avances tecnológicos, las consecuencias de la globalización en Venezuela y la importancia de la presidencia de Hugo Chávez. Para cada objetivo se describen contenidos, estrategias y formas de evaluación.
The document provides a history and overview of FC Barcelona, including:
- The club was founded in 1899 and won its first trophy, the Copa Macaya, in 1902.
- It discusses some of Barcelona's most famous players like Johan Cruyff, Ronaldinho, Andres Iniesta, Xavi, and Lionel Messi.
- It also briefly describes the club's iconic stadium, Camp Nou, which is the largest in Europe with a capacity of 99,534.
Cinevation Sydney Olympic Park Outdoor Cinema Advertising PresentationCinevation Pty Limited
Cinevation Pty Limited is a cinema advertising sales company that has been appointed by the Sydney Olympic Park Authority to manage the advertising sales to potential advertisers for their summer outdoor cinema that takes place in January 2012. This presentation provides potential advertisers with all the details they will need to know.
Predstavitev v okviru Mesečnega srečanja DMS, januarja 2016, Matjaž Brumen, IAB Slovenija. Definiranje ključnih metrik, da bodo vaši digitalni rezultati konec leta boljši.
Conferencia realizada en la Universidad Nacional San Cristobal de Huamanga en Ayacucho, Perú, en el Congreso Internacional "Universidad y Desarrollo", 26 de junio del 2009
Rangkuman dokumen tersebut adalah rancangan pembelajaran dan pengajaran tahunan berfokus pendidikan kesihatan tahun 3 yang mencakupi 24 minggu pelajaran dengan berbagai tema seperti hargailah kesihatan, hidup positif dan standar hasil pembelajaran terkait.
This document provides instructions for creating custom brushes in Photoshop and using speed painting techniques for concept art. It explains how to download or create brushes, add them to the brush panel, and save custom brush sets. Settings like opacity, hardness, rotation and roundness are demonstrated. Speed painting is introduced as a way to quickly generate ideas before developing finished pieces. Thumbnail sketches using basic shapes and adding values through layers are recommended. Tips include setting a timer, switching brushes frequently, using reference images, and focusing on large shapes before details.
The document discusses different paywall models for news websites. It proposes putting either all stories fully behind a paywall, or putting the first x number of stories a reader wants to consume in front of the paywall with remaining stories behind it. This would determine whether the paywall blocks all content or some, and the value proposition that must be made to non-subscribers to purchase access.
Listen to in-depth explanations on how to choose the type of expansion joint that will best suit your system. Learn about the bellows movements throughout the piping system due to thermal changes of mechanical motion. Increase your understanding of the different types of expansion joints and value-added services offered by U.S. Bellows.
The first slaves in Venezuela: IntroductionProyectos AC
The document summarizes the history of slavery in Venezuela from 1526 to 1600. It notes that the first African slaves arrived around 1526 and by 1566 there were over 1000 slaves registered. Many of the early slaves were brought by English pirate John Hawkins in 1565, when he sold 151 slaves in Puerto Cabello. The slave trade then continued and expanded over the following centuries, with slaves primarily being transported from Africa to the West Indies, Brazil, and North America through the triangular slave trade route.
Excel Everest - Corproate Excel Training OverviewExcel Everest
Corporations across the world trust Excel Everest to help train their employees on Excel. Excel Everest is an interactive, engaging and fun Excel tutorial. It's perfect for enterprise training groups.
The document discusses several mobile marketing trends that brands need to be aware of in 2020, including: discovery being broken as users spend more time in apps than on mobile websites; the growth of "super apps"; expanded use of augmented reality; new app stores; and user identity. It also discusses the importance of creating meaningful experiences for users by listening to them, focusing on purpose and value, using AI/ML for more personalized experiences, having diverse perspectives, and showing empathy. Finally, it provides two speakers' perspectives on why the Web Summit conference is one of the best technology events.
Ejercicios resueltos de derivadas ----impresoGustavo Cruz
1. Este documento presenta reglas y ejemplos de derivadas e integrales de funciones. Incluye reglas básicas de derivación como la suma, producto, cociente, potencia y regla de la cadena. También presenta ejemplos de derivadas de funciones trigonométricas, exponenciales y logarítmicas. Finaliza con 66 ejercicios resueltos de derivadas de diversas funciones.
Este documento presenta una unidad curricular sobre globalización, comunicación y cultura para estudiantes de arquitectura. La unidad consta de 4 objetivos específicos que analizan el modelo económico neoliberal, los avances tecnológicos, las consecuencias de la globalización en Venezuela y la importancia de la presidencia de Hugo Chávez. Para cada objetivo se describen contenidos, estrategias y formas de evaluación.
The document provides a history and overview of FC Barcelona, including:
- The club was founded in 1899 and won its first trophy, the Copa Macaya, in 1902.
- It discusses some of Barcelona's most famous players like Johan Cruyff, Ronaldinho, Andres Iniesta, Xavi, and Lionel Messi.
- It also briefly describes the club's iconic stadium, Camp Nou, which is the largest in Europe with a capacity of 99,534.
Cinevation Sydney Olympic Park Outdoor Cinema Advertising PresentationCinevation Pty Limited
Cinevation Pty Limited is a cinema advertising sales company that has been appointed by the Sydney Olympic Park Authority to manage the advertising sales to potential advertisers for their summer outdoor cinema that takes place in January 2012. This presentation provides potential advertisers with all the details they will need to know.
Predstavitev v okviru Mesečnega srečanja DMS, januarja 2016, Matjaž Brumen, IAB Slovenija. Definiranje ključnih metrik, da bodo vaši digitalni rezultati konec leta boljši.
Conferencia realizada en la Universidad Nacional San Cristobal de Huamanga en Ayacucho, Perú, en el Congreso Internacional "Universidad y Desarrollo", 26 de junio del 2009
Rangkuman dokumen tersebut adalah rancangan pembelajaran dan pengajaran tahunan berfokus pendidikan kesihatan tahun 3 yang mencakupi 24 minggu pelajaran dengan berbagai tema seperti hargailah kesihatan, hidup positif dan standar hasil pembelajaran terkait.
This document provides instructions for creating custom brushes in Photoshop and using speed painting techniques for concept art. It explains how to download or create brushes, add them to the brush panel, and save custom brush sets. Settings like opacity, hardness, rotation and roundness are demonstrated. Speed painting is introduced as a way to quickly generate ideas before developing finished pieces. Thumbnail sketches using basic shapes and adding values through layers are recommended. Tips include setting a timer, switching brushes frequently, using reference images, and focusing on large shapes before details.
The document discusses different paywall models for news websites. It proposes putting either all stories fully behind a paywall, or putting the first x number of stories a reader wants to consume in front of the paywall with remaining stories behind it. This would determine whether the paywall blocks all content or some, and the value proposition that must be made to non-subscribers to purchase access.
Listen to in-depth explanations on how to choose the type of expansion joint that will best suit your system. Learn about the bellows movements throughout the piping system due to thermal changes of mechanical motion. Increase your understanding of the different types of expansion joints and value-added services offered by U.S. Bellows.
The first slaves in Venezuela: IntroductionProyectos AC
The document summarizes the history of slavery in Venezuela from 1526 to 1600. It notes that the first African slaves arrived around 1526 and by 1566 there were over 1000 slaves registered. Many of the early slaves were brought by English pirate John Hawkins in 1565, when he sold 151 slaves in Puerto Cabello. The slave trade then continued and expanded over the following centuries, with slaves primarily being transported from Africa to the West Indies, Brazil, and North America through the triangular slave trade route.
Excel Everest - Corproate Excel Training OverviewExcel Everest
Corporations across the world trust Excel Everest to help train their employees on Excel. Excel Everest is an interactive, engaging and fun Excel tutorial. It's perfect for enterprise training groups.
The document discusses several mobile marketing trends that brands need to be aware of in 2020, including: discovery being broken as users spend more time in apps than on mobile websites; the growth of "super apps"; expanded use of augmented reality; new app stores; and user identity. It also discusses the importance of creating meaningful experiences for users by listening to them, focusing on purpose and value, using AI/ML for more personalized experiences, having diverse perspectives, and showing empathy. Finally, it provides two speakers' perspectives on why the Web Summit conference is one of the best technology events.
Leon Šikovec (Sberbank) predstavlja sponzorstvo EuroVolleya in rezultate Sberbanka ob sponzoriranju največjega športnega dogodka v Sloveniji v letu 2019.
This document summarizes the benefits and challenges of an in-house marketing agency called CAN, which employs 30 creatives at Comtrade Group. CAN handles a wide variety of marketing tasks for Comtrade and some external clients, including newsletters, packaging, presentations, print materials, promotions, visual identities, web banners, videos, 3D renderings, and more. The benefits of an in-house agency are speed, short timelines, excellent creative control, and a cohesive team. The challenges include high costs, keeping creatives engaged, managing sensitive staff, and recruiting creative talent. Statistics from 2018 show CAN completed over 6,700 total design, video, and web projects that year.
Frank Amand (Marketing UX) je na konferenci izpostavil tri vidike marketinških fokusov, na podlagi katerih lahko podjetja zmagujejo tudi v B2B poslovanju. »Pomembno je, da se natančno zavedamo, komu sledimo in koga nagovarjamo, kako izstopamo ter kako se učimo in spreminjamo svoje navade. Biti moramo pripravljeni na to, da ovire spremenimo v priložnosti, ki jih opazimo in znamo izkoristiti.«l
Darko Dujič je na junijskem mesečnem srečanju DMS predstavil podjetje Ceneje d.o.o. ter pojasnil, kako lahko marketing postane temelj poslovnega modela podjetja.
Sandra Kecman (Bisnode) je na mesečnem srečanju udeležencem zaupala svoje izzive pri iskanju novih marketinških kadrov in priznala, da je med iskanjem novih sodelavcem včasih potrebno nekoliko spremeniti svoja pričakovanja.
Na februarskem Marketing TOPX izobraževanju je strokovnjakinja za digitalni marketinga Simona Koren (Atlantic Grupa) predavala o tem, kako v podjetju vzpostaviti celostno digitalno okolje, ki se gradi skozi faze digitalne transformacije.
Jure Doler (Klepetalni robot d.o.o.) je na mesečnem srečanju predstavil trende na področju klepetalnih robotov in med drugim pojasnil, zakaj je prepričan, da bo ta način komunikacije izpodrinil email kampanje.
The document discusses China's advancements in digital technologies such as facial recognition and autonomous vehicles. It then outlines Hisense Group's leadership in home appliances and smart home technologies. The document proposes a ConnectLife smart living platform that combines Hisense and Gorense's smart home products and services into one integrated system accessible through a mobile app. This would allow voice control of appliances, home automation, and other smart home experiences.
Andraž Štalec (Red Orbit) je na mesečnem srečanju predstavil nekaj konkretnih primerov, pri katerih so z uporabo podatkov o digitalnem potrošniku izboljšali prodajne aktivnosti podjetij.
Irena Stanjko Meršol (Ceneje.si) je na mesečnem srečanju pojasnila, kako nam lahko podatki o digitalnem potrošniku pomagajo pri načrtovanju prodajnih aktivnosti - tudi v offline svetu.
Miloš Suša (iPROM), Andraž Zorko (Valicon) in Mojca Pesendorfer (Atlantic Grupa) so na mesečnem srečanju predstavili, kaj je napovedno oglaševanje in kako lahko z njim znižamo oglaševalske stroške ter s tem povečamo učinkovitost oglaševalskih kampanj,
Napovedno oglaševanje: Kombiniranje internih in eksternih podatkov za boljšo ...
Od klasičnega marketinga do digitalnega strateškega svetovalca (Tina Jankovič Vladović)
1. Od klasičnega marketinga do digitalnega
strateškega svetovalca
Tina Jankovič Vladović, Conrad Slovenija
Ljubljana, 2.februar 2015
2. Več kot 90 let tradicije
Podjetje Conrad že štiri generacije vodi družina CONRAD.
Ustanovljeno leta 1923 v Berlinu.
Od leta 1946 v mestu Hirschau, v bavarskem okrožju Oberpfalz
Conrad poslanstvo
Vodilni dobavitelj inovacij na področju tehnike in elektronike.
Vrhunske storitve z osebnim svetovanjem.
Strankam ponujamo rešitve
3. Vstop na trg - s katalogi
Prvi tiskani katalog leta 1936
Glavni prodajni kanal je bil tiskani katalog
DANES: Zmanjšana količina katalogov, več manjših sezonskih flyerjev (B2B in B2C)
Moč interneta
Katalogi postali vzporedni in podporni tržni kanal
90% podpora s strani digitalnega marketinga (E-mail marketing, SEM/SEO +
remarketing/retargeting, Affiliate partnerji/B2B partnerji + dodatne možnosti online
promocije)
6. Conrad ponuja rešitve, ne samo izdelke
1. Nimamo klasičnega Call centra
2. Customer support – 6 tehnikov, svetuje/pomaga
strankam rešiti „problem“.
3. Conrad stranke: Očetje sinovi
4. Conrad nasveti: Odlične ideje in rešitve tako za B2C in
B2B stranke
S strokovnimi nasveti pomagamo tudi drugim
podjetjem!
CONRAD SLOGAN = „Pomagamo rešiti vsak problem!“