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R O DE O
on wild horses and crazy cowboys



          #openagilero
    Octav Druta (@octavdruta)
         octavdruta.com
How do you minimize the risk of failing?
Exploration vs. Exploitation
Exploration vs. Exploitation




Company: Spec, develop & refine product for known customers
                             vs.
      Startup: Find customers for a spec’d product
                                                       via @dvitanov
How?
Biz Founder            Tech Founder
    “envisions”       &   defines solution
customers that have
     a problem
FAIL:
 Concept
SeedRound
              Product
            Development
                          Beta
                          Test
                                   Launch
                                 1st Version
                                                Lack of
                                               customers
Biz Founder            Tech Founder
    “envisions”       &   defines solution
customers that have
     a problem
FAIL:
 Concept
SeedRound
            Agile Product
            Development
                            Beta
                            Test
                                     Launch
                                   1st Version
                                                  Lack of
                                                 customers
Customer            Customer
Discovery           Validation


            Pivot



    Biz Founder:                   Tech Founder:
  defines & tests                 defines solution
problem hypothesis                    (MVP)



                                                   via @sgblank
Customer Discovery:
Stop Selling, Start Listening
Customer Validation
Develop a repeatable and scalable sales process
if Customer Validation fails then Pivot



A few examples:

• Customer need pivot: same customer segment, different need/
  problem

• Technology pivot: solve same problem but with different
  technology stack

• Channel pivot: same problem, same solution, different path to
  customers



                                                                  via @ericries
More info about Customer Development
Thank you!

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