5. Exploration vs. Exploitation
Company: Spec, develop & refine product for known customers
vs.
Startup: Find customers for a spec’d product
via @dvitanov
14. if Customer Validation fails then Pivot
A few examples:
• Customer need pivot: same customer segment, different need/
problem
• Technology pivot: solve same problem but with different
technology stack
• Channel pivot: same problem, same solution, different path to
customers
via @ericries