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Occupational
Education =
Entrepreneurship
WCC Entrepreneurship Center
October 15, 2015
Kimberly Hurns
Dean – Business & Computer Technologies
http://ec.wccnet.edu/
WHAT’S A BUSINESS THAT WAS NOT
STARTED BY AN ENTREPRENEUR?
WHAT PROGRAMS AT YOUR
COLLEGE WOULD BENEFIT BY
ADDING ENTREPRENEURSHIP AS A
CAREER PATH?
Fruitful Opportunities…Our Agenda
Occupational Education is filled with
entrepreneurial opportunities
Internal strategies that produce results
Best practices to engage faculty,
students and the community to build a
strong entrepreneurial ecosystem
Define the Ecosystem
What is the climate in your
community?
What is your niche?
How will you work with other players?
How will you introduce your brand?
We started with community
outreach/branding. We learned
about the entrepreneurship
ecosystem.
It’s a Startup!
We started very lean, no endowment
Positioned as a student service
Co-working instead of incubation
Switzerland (the library) facilitated the
staff/faculty steering committee
Started in Workforce Development, ended up in
the Business Division
Part-time staff (hire collaborators)
It’s the retail front for SBDC and the brand for
entrepreneurship across campus
Programming is Key!
Partner with faculty
Partner with
organizations
Partner with
professionals
Partner with offices
across campus
Patronize small
businesses and
students
Targeting
specific
programs
has been a
key success
factor.
Programming Requires Marketing
Meetings with faculty
Classroom visits
Host classrooms in the center
Monthly meeting with
marketing
Community/organization
calendars
Weekly newsletter
Selective public relations
Traditional campus
communication, including flyers
Community Outreach
Campus Open House hosted
120 people
Public Open House hosted
65 people
Manages approximately 100
clients
Served 175 students, staff,
and community
Have added interns, work
study and volunteers to
manage center and demand
Entrepreneurial Classroom
Series
It’s Working!
Planning for the Future (start with why)
Targeting specific programs like automotive and IT
Pitch competition in Spring 2016 to expand community
reach and financial support
Grant Funding
Expand Staff
QUESTIONS & IDEAS

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Occupational Education=Entrepreneurship

  • 1. Occupational Education = Entrepreneurship WCC Entrepreneurship Center October 15, 2015 Kimberly Hurns Dean – Business & Computer Technologies http://ec.wccnet.edu/
  • 2. WHAT’S A BUSINESS THAT WAS NOT STARTED BY AN ENTREPRENEUR?
  • 3. WHAT PROGRAMS AT YOUR COLLEGE WOULD BENEFIT BY ADDING ENTREPRENEURSHIP AS A CAREER PATH?
  • 4. Fruitful Opportunities…Our Agenda Occupational Education is filled with entrepreneurial opportunities Internal strategies that produce results Best practices to engage faculty, students and the community to build a strong entrepreneurial ecosystem
  • 5. Define the Ecosystem What is the climate in your community? What is your niche? How will you work with other players? How will you introduce your brand?
  • 6. We started with community outreach/branding. We learned about the entrepreneurship ecosystem.
  • 7. It’s a Startup! We started very lean, no endowment Positioned as a student service Co-working instead of incubation Switzerland (the library) facilitated the staff/faculty steering committee Started in Workforce Development, ended up in the Business Division Part-time staff (hire collaborators) It’s the retail front for SBDC and the brand for entrepreneurship across campus
  • 8.
  • 9. Programming is Key! Partner with faculty Partner with organizations Partner with professionals Partner with offices across campus Patronize small businesses and students
  • 10.
  • 12. Programming Requires Marketing Meetings with faculty Classroom visits Host classrooms in the center Monthly meeting with marketing Community/organization calendars Weekly newsletter Selective public relations Traditional campus communication, including flyers
  • 14. Campus Open House hosted 120 people Public Open House hosted 65 people Manages approximately 100 clients Served 175 students, staff, and community Have added interns, work study and volunteers to manage center and demand Entrepreneurial Classroom Series It’s Working!
  • 15. Planning for the Future (start with why) Targeting specific programs like automotive and IT Pitch competition in Spring 2016 to expand community reach and financial support Grant Funding Expand Staff