What is MassGenie?

1. Company Overview
A Revolution in Crowd
Shopping is About to Begin
Powered by the most cutting-edge technology
available. Created by best in class developers.
Meeting the demands of today’s global
consumers.
MassGenie Confidential

2. MassGenie Confidential Information
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All information contained in this Company Overview is Confidential Information as
defined in the [Non-Disclosure Agreement] that you executed. Use of Confidential
Information is strictly limited to the preliminary consideration of an investment in
the business described in this Company Overview. It is subject to the Disclaimer and
Use Limitation as specified herein. No portion of this Company Overview may be
reproduced, duplicated or revealed in any manner without the prior written consent
of MassGenie.
All Confidential Information will remain the exclusive property of MassGenie.
MassGenie’s disclosure of Confidential Information will not constitute an express or
implied grant to the Receiving Party of any rights to or under MassGenie’s patents,
copyrights, trade secrets, trademarks or other intellectual property rights.

3. MassGenie Disclaimer
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This Company Overview was prepared by and under the supervision of MassGenie and contains selected information regarding MassGenie. The
information contained in this Company Overview was obtained by MassGenie from its own internal records and form published and unpublished sources
it believes to be reliable. This Company Overview does not purport to be inclusive and, accordingly, each prospective investor is expected to conduct its
own due diligence. Neither MassGenie, its shareholders nor any of its officers, directors, employees, affiliates, agents or representatives, makes any
representation or warranty, expressed or implied, as to the accuracy or completeness of this Company Overview or any of its contents, and no legal
liability is assumed or is to be implied against any of the aforementioned with respect thereto. This Company Overview does not purport to contain all of
the information that may be required to evaluate all of the factors which would be relevant to a prospective investor considering entering into any
transaction with MassGenie. No information contained in this Company Overview or any other written or oral communication transmitted or made
available to a recipient of the Company Overview is, or shall be relied upon, as a promise or representation, whether as to the past or future, and no
liability will attach except as may be provided in a definitive agreement, when, as and if it is executed an subject to such limitations as may be provided in
such agreement. In addition, any projections and estimates or other forward-looking statements contained in the Company Overview involve numerous
and significant subjective assumptions and are subject to risks, contingencies, and uncertainties (many, if not most of which, are outside the control of
MassGenie) which could and likely will cause actual results to differ materially. Subject projections and estimates or other forward-looking statements
contained in the Company Overview are not intended to meet the guidelines of the SEC for the preparation of the projections. Such assumptions, risks,
contingencies and uncertainties relate to, among other things, general business, economic and market conditions, as well as national and international
political, military and social conditions. Accordingly, there can be no assurance and no representation or warranty can be or is made as to the accuracy or
attainability of such estimates and projections or other forward-looking statements. MassGenie does not expect to, and assumes no obligation to update
or otherwise revise this Company Overview or any information contained herein.
This Company Overview is not an offer to sell or a solicitation of an offer to purchase securities of MassGenie or engage in any other
transaction. MassGenie reserves the right to negotiate with one or more prospective investors at any time and to enter into a definitive agreement for
an investment in MassGenie or any other transaction related to MassGenie without prior notice to the recipient or other prospective investors. Also,
MassGenie reserves the right to terminate, at any time, further participation in the investigation, proposal and negotiation process by any party and to
modify any procedures without giving advance notice or providing any reason therefore.

4. HUGE GROWTH
Market Trends
Shoppers in the US spent $342 billion on retail purchases on the web in 2015, according
to the US Commerce Department, up 14.6% from 2014 – a rate that’s nearly five times as
fast as the 3.1% growth in retail store sales. The web comprised 10.6% of total retail
sales of $3.22 trillion in 2015, up from 9.7% in 2014. E-commerce drove 39.3% of the
$110.6 billion in total retail sales growth last year.
Online sales are expected to reach $530 billion in the next five years, up 56% from $335
billion in 2015 according to Forrester Research.
For the US as a whole, the total media spend mix is changing dramatically. Online
advertising is growing rapidly. The largest growth in advertising spend is on mobile. Print
advertising is falling dramatically. Television advertising is decreasing slightly.
270 million
ecommerce customers
in the US by 2020.
Smartphones will be
the biggest growth
area.
MassGenie is poised to capture a portion of online sales of
$530 billion in 2020 by entering the market with the
revolutionary selling concept of Crowd Shopping
Online sales in the U.S.
MassGenie Confidential
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“According to KPMG's CEO Outlook
2016, the vast majority of CEO's whom
were surveyed revealed that the next
three years will be more critical to
harness innovation than the last 50
years.”
Wall Street Journal

5. Latest News
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6. MARKETPLACE/CROWDSOURCING
Competitive Landscape
$399 billion market cap
$107 billion annual global revenue
$36 billion market cap
$8.6 billion annual global revenue $14.2 billion market cap for parent
$6.9 billion annual global revenue
$1.5 billion market cap
$2.4 billion annual gross merchandise sales
$2.6 billion annual revenue
$2 billion market cap
$3.1 billion annual global revenue
Amazon
Seller Attractiveness
BuyerAttractiveness
MassGenie
Massdrop
Jet.com
Sears Marketplace
Newegg
Rakuten
Etsy
Groupon
eBay
MassGenie Confidential
6The company, product and service names used in this Company Overview (including but not limited to those referenced on this page) are for identification purposes only. All registered and
unregistered trademarks are the property of their respective owners. 6
Walmart Marketplace
$2.8 billion has been pledged
119,000 projects have been successfully funded
Founded in 2010
Over $3 billion raised so far
Sold for $600 million in 2015

7. VERY HOT MARKETPLACES
Founded in 2014, launched in July
2015
Sold to Walmart for $3.3 billion in
August 2016
$1 billion in gross merchandise sales
in first 10 months
$570 million in venture funding
Recent Transactions
Founded 5 years ago
Did $3 billion after year 3
Reportedly recently turned down
$10 billion offer from Amazon
$1.08 billion in venture funding
Crowdsourcing marketplace
founded in 2012
2 million enthusiasts
13 categories
$48 million in funding over 3 rounds
MassGenie Confidential
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The company, product and service names used in this Company Overview (including but not limited to those referenced on this page) are for identification purposes only. All registered and unregistered
trademarks are the property of their respective owners.
6

8. What is MassGenie?
MassGenie is a mobile-ready marketplace specifically designed and curated for millennials who want a fun, memorable
shopping experience. It brings people together to discover products, explore online communities, and share stories about
common interests.
Mass Genie’s unique model offers millennials opportunities to make their voices heard. “Power Deals” give buyers
leverage to drive down prices through crowd shopping fueled by social media. Sellers compete to offer buyers the
deepest discounts. Enthusiasts have the chance to co-create the next product line with brand influencers and other
community members who share their passions.

9. CROWD SHOPPING & CROWD SELLING
What is MassGenie?
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• BUYER VALUE – Only marketplace where the buyer can initiate a
deal. On MassGenie, buyers can initiate a deal via a Power Deal and
crowdsource their demand by using their own social media, while
earning points on the marketplace.
• SELLER VALUE - Sellers are allowed to market to their own
customers and even non-customers. The MassGenie seller portal is
easy to use and a seller can spend as little or as much money
advertising as they would like.
• CROWDSOURCING – The buyer can intelligently leverage the power
of crowdsourcing to Crowd Shop and raise their buying power with
the seller(s).
• GAMIFICATION MARKETPLACE – Multiple sellers can compete to
fulfill the volume of demand by lowering their price. The game
(Power Deal) is unpredictable. The selling prices can’t be predicted
from one game to the next, giving sellers and buyers the
opportunity to try to win again and again over time.
MassGenie is a unique, online marketplace that gamifies both
the BUYER & SELLER experience. MassGenie is both Crowd
Shopping and Crowd Selling.
It is the only marketplace where both the BUYER & SELLER can
initiate a deal!
The MassGenie Difference
MassGenie Confidential

10. MASSGENIE TODAY
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Key Facts / Intellectual Property
Product Development
Over 2 years of R&D and
Product Development in
collaboration with SETA
International
Patent Pending
Power Deal
Marketplace
Scalability & Reliability
Scalable completely cloud-
based infrastructure built
on enterprise architecture.
Leadership
World Class Leadership
Team with over 50+ year
of combined experience in
the eCommerce and
Software Industry
Funding & Contribution
- Product Development Funding
Contribution by SETA
International
- $1M in Angel Funding (current
raise at $5 million) MassGenie Confidential
Company Strategy
All Marketing, Product
Development and Corporate
Strategy has been established
for the next 2 years
Go-to-Market Ready
MassGenie public beta will
launched on March 6. The
live site will debut in late
April or May.

11. Much less expensive alternative to ChannelAdvisor.
Has more marketplaces than any other provider on
the market today. Has 450 sellers.
SELLER ACQUISITION
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 Sweet Spots
 Closeout, Liquidation & Excess Inventory
 Product Launches
 Categories
 Electronics
 Fashion, Apparel & Accessories
 Beauty
 Health
 Home Goods
 Furniture
 Garden
 Tools
Focus Areas
Connects sellers to all of the major marketplaces.
Retailers and brands send a single product data feed
to the ChannelAdvisor system, where it’s transformed
and optimized to sync with dozens of the
marketplaces. The oldest multichannel listing
solution. Has 2500 high-volume sellers.
Integrated Solutions For Sellers
MassGenie Confidential

12. 12Email Facebook InstagramSEO SEM/PLA Affiliate Marketing MassGenie Coin
Loyalty Program
Marketing Strategy
Twitter
• Focus on email, search engine optimization (SEO), search engine
marketing (SEM), social media and affiliate marketing. All marketing
will be measured on a cost per acquisition (CPA) model.
• Content, MassGenie Coin loyalty program and remarketing are also
an important part of the marketing strategy.
• Launch Plan – Spend 18% of seller revenue on marketing in the
launch quarter, 14% of seller revenue on marketing in 2nd quarter
after launch. Focus on four target categories for launch: (1)
Electronics & Computers, (2) Beauty & Health, (3) Fashion and (4)
Home, Garden & Tools
DRIVING REVENUE & GROWTH
MassGenie Confidential
45% to 50% of funding
will be used for
marketing to drive
revenue growth

13. MAKING MONEY
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Base Commission on Sales
 6% to 15%
Seller Subscription Packages
Basic Seller – Free
Advanced Seller - $49.99 a month
Professional Seller - $199.99 a month
Strategic Revenue Partnerships
Warranty Program, 2-Day Shipping Membership, Credit
Card Companies, Shipping International
Other Revenue Sources
Banner & Text Ads, Search Banners, Ads on MassGenie
Seller Portal, Mobile Ads, Marketing Emails
Revenue Streams
MassGenie Confidential

14. 14
Thu has over 27-years of success leading teams in the areas of
organizational development, technical management, solution architecture,
and scalability objectives. She has an impressive track-record of executing
simultaneous projects while ensuring the highest levels of quality,
timeliness, and functionality, even in high pressure environments.
She joined SETA International late in 2014 as WW VP of Operations.
Previously Thu spent five years as CTO and VP of Business Development at
Beauty Encounter, a leading online beauty retailer. She also spent five
years as Director of IT at PC Mall (now PCM) and eCOST.com, where she
was responsible for all IT aspects of a $1 billion ecommerce retailer with 10
ecommerce websites.
Bruce Watanabe
Non-Executive Director, Board of Directors
Bruce Watanabe is a serial entrepreneur and has co-founded a number of
technology and Internet ventures including, SIRE (Messaging), SETA
International (Global Systems Integrator & Solution Provider) and
MassGenie.
With over 15+ years of leadership experience ranging from start-ups to
Fortune 10 companies, Bruce is proficient in business development, sales,
channel development and business strategy. Prior to joining SIRE as CEO,
Bruce was a Channel Executive at IBM leading the IBM Commerce and
IBM Analytics Division with over 800+ partners worldwide.
Sean McEvoy
CEO, MassGenie
Sean is an operations and services specialist in the software industry with
20+ years leading, developing and managing staff and technical operations
globally. He is recognized throughout the industry for his ability to deliver
profitability and customer success.
As a founder and board member of SETA International, Sean is a principal
strategist providing insight and leadership to the organization. Sean has a
deep understanding of product development, technical support, software
maintenances, services, offshore management and M&A integration.
Sean was also the VP – WW Consulting Services and Technical Support at
Dell.
Thu Truong
Inventor & CTO, MassGenie
Dan DeVries
Chief Operating Officer, MassGenie
Dan is a high-performing, results-driven innovative executive with over 30
years of successful leadership of start-ups and established B-to-B and B-to-C
businesses. He has wealth of experience in sales, marketing, ecommerce
and marketplaces.
Dan spent 23 years at PCM, Inc., a $2.1 billion technology reseller, in many
roles. From 2010 to 2016 he was President of MacMall, where he was
responsible for all aspects of the business, including ecommerce, sales, call
center, demand generation, marketing/merchandising and marketplaces.
From 1996 to 2010 Dan was Executive Vice President of Marketing for PCM.
He was Executive Officer (NASDAQ: PCMI) from 1996 to 2009. For 4 years,
from 2005 to 2009, Dan was President of PCM Philippines. He opened the
Philippine office for PCM to provide back office and call center operations
for the US company. Over time this office has grown to almost 700
employees.
Seasoned management team with decades of
leadership experience in start-ups and established
ecommerce and marketplace businessesLEADERSHIP TEAM
MassGenie Confidential