This magazine targets 25+ year olds and focuses on indie rock music. The main cover image features Liam Gallagher from Oasis. The large central image follows the rule of thirds and overlaps some of the cover text. The model credit about Liam bringing a shotgun home intrigues readers and is intended to increase sales. The main cover text stands out in bold red letters. The cover uses contrasting red and black text on a white background to make the text bold and draw attention.