The document discusses a concept for a minivan rental business in the Netherlands that targets youth and provides vans for vacations and trips. It would also generate revenue from advertising displayed on the vans. The summary discusses testing the concept with one van, getting customer feedback, and then mobilizing and developing the business further if it proves viable. Financial projections estimate that a fleet of 20 vans could break even within a few years and be profitable, assuming conservative estimates for vehicle occupancy and advertising sales.

1. Amanda van Hoornaar Lisa van Vuuren Suzanne Walthaus

3. Where?

4. To whom?

5. For what?Minivan rental The Netherlands Youth Vacations / Trips

8. Target market

10. DEvelopment

11. Beforethat.. And more..

13. Advertisments

14. Vans

15. Accessories

16. Taxes

17. Depreciation

18. Insurance

19. Repairs

20. Maintenance

21. Storagewarehouse

23. Start Up Cost 142,000 Euros

24. Average DailyRentalprice of 70 Euros per day

25. Average MonthlyAdvertisingSpace 300 Eurosp/monthBreakeven Advertising: 36,000 Euros | BEP: 2843 days | 70 Euros a day 141 days a year | 39% occupancy rate Advertising: none | BEP: 3352 days a year | 70 Euros a day 167 days a year | 46% occupancy rate

26. Is itrealistic? Conservative Projection 50% occupancy rate = 3640 days or 520 weekly rentals per year 50% advertising space = 120 advertising sales of 300 Euros per month Result: profit of 56,636 Euros or a 40% ROI Assumptions:No employees and low cost, relationship based marketing strategy

27. Questions?