Uploaded byJoey Lam
Design Management: Design + Business
Design management is a strategic approach that uses design thinking to create sustainable competitive advantages for businesses. It involves identifying creative assets within an organization and allocating them to address business problems and opportunities. A design manager helps implement a triple bottom line approach where strategies consider people, planet and profit. They work with stakeholders to prepare, optimize and minimize impacts across these dimensions throughout the product development process.
Design Management: Design + Business
- 1. DESIGN MAN AGEMENT business + d esign Joey Lam 林 迪康
- 3. BUSINESS and/or PRODUCT SERVICE
- 4. “Money came fastto me then, “If it works here, why not there?” why not now?” ! - International companies - Chinese companies
- 5. TRADITIONAL PROFIT DRIVENMODEL Strategy level c-suite Budget Time Human resources Implementation R&D + Design Product/service Release Iterations End-user
- 6. ITERATIONS CAUSE 0 increase costs! ! 0 depletion of resources! 0 tired employees! ! 0 loss of user trust in company! ! unsustainable business!
- 7. How can design! help businesses ! at a strategic level?!
- 8. DM Design Management isthe ! “identification and allocation of ! creative assets within an organization to ! create a strategic and sustainable advantage” ! ! " " " " " " " "Mary McBride, PhD, 2006 !
- 9. 4D MODEL The DesignProcess! Design Council, 2010
- 10. UX creating and developingthe experience a user has with a product and/or service!
- 11. USER RESEARCH • Habits and preferences LIFESTYLE RESEARCH • Attitudes • Create services and products that fit with their mode of living
- 12. • Fast visualiterations of ideas USER INTERACTION WIREFRAMING • Allow stakeholders to understand interaction flow • Detect problems & " improve upon them
- 13. USER INTERACTION • Human-centered approach CASE SCENARIOS • Understand different touch points " in users lives • Help identify corner cases
- 14. DESIGNERS ARE TRAINEDTO: 0 articulate complexities" 0 focus on the end user" 0 dimensionalize decision-making" 0 specialize in life-centered strategy
- 15. IDENTIFY GAPS ANDDEFINE " OPPORTUNITY SPACES TO HELP 0 International companies glocalize their business 0 Local companies meet and surpass international standards
- 16. TRIPLE BOTTOM LINEBY DESIGN (TBLD) The Triple bottom Line by Design Y EC LIT ON UA Q OM DISCOVER EM IC ECOSYST VALU DELIVER DEFINE TBLD E D E SIG N SO SOCIC Y L E Q U A LIT Y A IA L E Q U A LIT ENTE R P RISE Mary McBride, PhD, 2011
- 17. TRADITIONAL PROFIT DRIVENMODEL Strategy level c-suite Budget Time Human resources Implementation R&D + Design Product/service Release Iterations End-user
- 18. KEY VALUE CUSTOMER ACTIVITIES PROPOSITION RELATIONSHIPS KEY PARTNERS CUSTOMER COSTS KEY REVENUE RESOURCES CHANNELS Alexander Osterwalder, 2010
- 19. TBLD DRIVEN MODEL Strategy level c-suite + DM Budget Time Human resources Implementation R&D + Design Product/service Release Iterations End-user
- 20. TBLD DRIVEN MODEL Strategy level c-suite + DM Budget Time Prepare Human resources Implementation R&D + Design Product/service Release Iterations End-user
- 21. TBLD DRIVEN MODEL Strategy level c-suite + DM Budget Time Prepare Human resources Implementation R&D + Design Product/service Optimize Release Iterations End-user
- 22. TBLD DRIVEN MODEL Strategy level c-suite + DM Budget Time Prepare Human resources Implementation R&D + Design Product/service Optimize Release Iterations Minimize End-user
- 23. DESIGN MANAGERS " ARETRAINED TO 0 articulate complexities company strategy" 0 focus on the end user bring in the voice of the end-user" 0 dimensionalize decision-making stakeholder analysis" 0 specialize in life-centered strategy triple bottom line by design approach
- 24.