The document summarizes trends in the Indian seed industry as presented by Dr. L.K. Pandey. It notes that the seed industry has grown to Rs. 14,000 crore in size, with the private sector accounting for 75% and being involved in research, production, marketing and trading. The industry has evolved from a public sector focus to increasing private sector participation and globalization. The future of the industry is expected to involve more biotechnology, genetic engineering, value addition and collaboration between companies.

1. TRENDS
IN
SEED INDUSTRY
A
PRESENTATION
BY
DR.L.K.PANDEY

2. INTRODUCTION
 “SUBEEJAM SUKSHETRE JAYATE
SAMPADDYATE”.
 “GOOD QUALITY SEED SOWN IN
GOOD FIELD YIELDS IN PLENTY”.
 NOTHING CAN IMPROVE IF SEED
IS NOT GOOD.
 ALL PRODUCTIVITY MOVES
AROUND SEEDS POTENTIALS.

4. INDIAN SEED INDUSTRY
75%
ORGANISED
 25%
UNORGANISED
Size=Rs.14000
crore seed
industry

5. Indian Seed Market

6. INDIAN SEED INDUSTRY
(MARKET SEGMETATION)
PVT SMALL
MEDIUM, 14
PVT
UNORGANISED
, 25
PVT LARGE
MEDIUM, 21
PUBLIC
SECTOR, 40

7. PRIVATE SECTOR
60%
involved
in seed
trading
20%
have R&D,
production
& marketing
Over
300
Private seed
companies
20% in
production &
marketing
Hybrids of cereals, oil seed, fiber crops and vegetable are
major focus

8. “SEED”
AS PER SEED ACT1966
Any of the following classes of seeds used for sowing
or planting,-
(I) Seeds of food crops including edible oilseeds and
seeds of fruits and vegetables;
(ii) Cotton seeds;
(iii) Seeds of cattle fodder;
(iv) Jute seeds, and includes seedlings, tubers, bulbs,
Rhizomes, roots, cuttings all types of grafts and
other Vegetative propagated material
of food crops or cattle fodder

10. EVOLUTION OF SEED TECHNOLOGY

11. Business Process
DIS-
TRIBU-
TION
CUSTOMER
QUALITY
R&D
PROD
TESTING
SALE
USAGE
FEED
BACK

12. SEED
 “A MATURE OVULE CONSISTING OF AN
EMBRYONIC PLANT TOGETHER WITH A STORE
OF FOOD,ALL SURROUNDED BY PROTECTIVE
COAT”.
 A “CARRIER OF GENES” IS A MAJOR “INPUT”
OF AGRICULTURE.
 A MAJOR “TECHNOLOGICAL TOOLS” TO FEED
GROWING POPULATION.
 A SEED IS “LIFE” IN FOLDED FORM WAITING
FOR RIGHT OPPORTUNITY.
 SEED IS “POWER” GOING TO BE MAJOR
POLITICAL TOOL.

13. SEED INDUSTRY-FUTURE
 BIOTECHNOLOGY AND GENETIC
ENGINEERING ANSWER MANY
PROBLEMS OF RESEARCH.
 MORE CROPS GMO.

14. “SEED” AS PER SEED ACT1966
 Any of the following classes of seeds
used for sowing or planting,-
 (i)Seeds of food crops including edible oilseeds
and seeds of fruits and vegetables; (ii)cotton
seeds; (iii)seeds of cattle fodder;(iv)jute
seeds, and includes seedlings, tubers, bulbs,
rhizomes, roots, cuttings, all types of grafts
and other vegetatively propagated material, of
food crops or cattle fodder;

15. EVOLUTION OF SEED
TECHNOLOGY
GMO SEEDS WITH PROTECTOR GENE

GMO SEEDS

HYBRID SEEDS WITH VALUE ADDITION

HYBRID SEEDS

SYNTHETICS

IMPROVED VARIETIES

MASS SELECTION

16. EVOLUTION OF SEED
INDUSTRY
 FARMERS OWN SOURCE
 PRIVATE SECTOR
 PUBLIC SECTOR
 GLOBAL PLAYERS
 FUTURE TREND OF ACQUISITIONS,
MERGERS AND ALLIANCES
 BIOTECH SEEDS

17. mid 1980s - 1990s
Seed industry
boomed as a result
of several Govt.
initiatives
Foreign direct
investment allowed
and encouraged
Imports of improved
varieties and
breeding lines
liberalized
Trade regulations
liberalized
Current status
Though nascent, yet
private sector accounts
for 70% turnover in
seed domestically and
is internationally
recognised
Due to varied
agroclimatic conditions
and natural resources,
R&D hubs are being
created. Almost 1/3
companies have a
global technology/
financial partner
Private seed companies
are spending 10-12% of
their turnover in R&D
R&D budget of medium
sized companies is
growing @ 20% p.a.
1960s – mid 1980s
Minimal private
sector partici-
pation
R&D in public
domain
Restrictions on
germplasm
exchange, foreign
ownership, etc.
Evolution of the Indian seed industry

18. Decision Making
Changing Needs
Quality Management
Pricing
Forecasting
Proactive Research
Timely Availability
After Sales Service Complaint Handling
BURNING ISSUES

19. SEED INDUSTRY- FUTURE
 HIGH COST TECHNOLOGY AND INSTANT
RESULT WILL DOMINATE THE
SCENARIO.
 VALUE ADDITION WILL BECOME
PERMANENT FEATURE OF BUSINESS.
 FOOD PROCESSING ORIENTED
FARMING WILL BE ENCOURAGED.

20. SEED INDUSTRY
 COMPANIES WITH CORE
COMPETENCIES AND PATENT
RIGHTS WILL SURVIVE.
 DISTRIBUTION CHANNELS -
REVERSED.
 INPUTS SUPPLY AT FARMERS’
DOORSTEPS.

21. SEED INDUSTRY
 INCREASING SRR.
 FAST HYBRIDIZATION .
 MORE GMO CROPS.
 HYBRIDS MUST BE DISEASE
RESISTANT BESIDE OTHER
VALUE ADDITION.
 AWARENESS AMONG FARMERS
INCREASING.

22. FOCUS ISSUES OF FUTURE
 QUANTITY vs. QUALITY
 VOLUME vs. VALUE
 GMO vs. NON GMO
 SUBSISTENCE vs.
COMMERCIAL
 AGRICULTURE vs. INDUSTRY

23. IDEAL SEED COMPANY-
FUTURISTIC
 CUSTOMER-CENTRED
 DYNAMIC ORGANIZATION
 INNOVATIVE & PROACTIVE RESEARCH
 AGGRESSIVE MARKETING STRATEGIES
 EFFICIENT PRODUCTION AND QUALITY
MANAGEMENT
 ATTRACTIVE PACKAGING
 EXECUTION EXCELLENCE

24. SALES PROMOTION
 ADVERTISING/PUBLICITY
 MEDIA-PRINT,ELECTRONIC, TV, RADIO
 BANNERS/POSTERS/ WALL PAINTINGS,
JEEP CAMPAIGNING/ROADSHOWS
 SALES PROMOTION SCHEMES-, CASH
INCENTIVES, DISCOUNTS, GIFTS, TOUR
PACKAGES

25. COMMUNICATION
RETAILER’S MEET
FIELD DAY
PRODUCT TRIAL
PRODUCTSELECTION