SlideShare a Scribd company logo
What type of dinner meal should the
XYZ Food Company promote for their
    new advertising campaign?
0 The following poll was conducted to determine which meal was
  preferred by people who made their own meals in the 18-35 age
  bracket:


• Do you prefer a quickly available frozen dinner or
  would you rather cook a more elaborate dinner?
• Do you prefer a vegetarian meal or a meal with a meat
  option?
• Do you prefer individual sized meal portions or
  “hearty” meal portions?
0 85 people preferred a quickly
                                         available frozen meal and 15
                                         preferred a more elaborate
                                         meal.
                                       0 5 people preferred a
Results of Poll:                         vegetarian meal while 95
100 members of the                       people preferred a meat
sacredlabyrinth.net forum
community were polled based on the       option.
demographic age of the average user.
This community was chosen because      0 45 people preferred an
the age range closely matched the
parameters of the poll criteria.         individual sized meal while 55
                                         people preferred a more
                                         “hearty” sized portion.
STATEMENT OF RESULTS
0 40 people preferred a hearty, frozen meal with a meat option.
0 41 people preferred an individual sized frozen meal with a meat option.
0 11 people preferred a hearty meal cooked from scratch with a meat option.
0 3 people preferred a vegetarian frozen meal with hearty portions.
0 1 person preferred a vegetarian frozen meal with individual sized portions.
0 1 person preferred a hearty vegetarian meal cooked from scratch.
0 3 people preferred an individual sized portion with a meat option cooked from
  scratch.




I verified that these statements are consistent with the collected data.
Follow up questions
0 Would it be a wise move to advertise an individually portioned
  vegetarian frozen meal?
0 Answer: No, only 1% of all individuals polled preferred this
  option.

0 Based on the poll data, what percent of people prefer to have a
  meat option with their meal?
0 Answer: 95% of the people polled preferred a meat option.

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Nutritional preferences for individuals aged 18 35

  • 1.
  • 2. What type of dinner meal should the XYZ Food Company promote for their new advertising campaign? 0 The following poll was conducted to determine which meal was preferred by people who made their own meals in the 18-35 age bracket: • Do you prefer a quickly available frozen dinner or would you rather cook a more elaborate dinner? • Do you prefer a vegetarian meal or a meal with a meat option? • Do you prefer individual sized meal portions or “hearty” meal portions?
  • 3. 0 85 people preferred a quickly available frozen meal and 15 preferred a more elaborate meal. 0 5 people preferred a Results of Poll: vegetarian meal while 95 100 members of the people preferred a meat sacredlabyrinth.net forum community were polled based on the option. demographic age of the average user. This community was chosen because 0 45 people preferred an the age range closely matched the parameters of the poll criteria. individual sized meal while 55 people preferred a more “hearty” sized portion.
  • 4. STATEMENT OF RESULTS 0 40 people preferred a hearty, frozen meal with a meat option. 0 41 people preferred an individual sized frozen meal with a meat option. 0 11 people preferred a hearty meal cooked from scratch with a meat option. 0 3 people preferred a vegetarian frozen meal with hearty portions. 0 1 person preferred a vegetarian frozen meal with individual sized portions. 0 1 person preferred a hearty vegetarian meal cooked from scratch. 0 3 people preferred an individual sized portion with a meat option cooked from scratch. I verified that these statements are consistent with the collected data.
  • 5.
  • 6. Follow up questions 0 Would it be a wise move to advertise an individually portioned vegetarian frozen meal? 0 Answer: No, only 1% of all individuals polled preferred this option. 0 Based on the poll data, what percent of people prefer to have a meat option with their meal? 0 Answer: 95% of the people polled preferred a meat option.