The document discusses a survey about attitudes toward plant-based meat products. It asks questions about diet, meat consumption habits, willingness to change dietary habits, and priorities when considering plant-based meat products like price, taste, and protein. The document also asks about preferences for reducing climate change by eating plant meat instead of animal meat or not eating animal meat at all without a substitute.

1. Have you ever eaten plant meat ready
meal?
Have you ever had/tried/sampled plant-
meat ready meals?
How concerned are you about the meat
production?
How concerned are you about meat
production?
Would you mind telling us if you are
actually following specific diet?
a) Yes (please state)
c) No
Would you mind telling us if you are
currently / presently following a specific
diet?
a) Yes (please state)
c) No
We were actually wondering, would you be
interested on buying this product?

2. We were actually wondering whether you
would be interested in buying this product?
In which of the categories below do you
think you are located?
Which of the categories below do you
identify most with / do you belong to?
Which criteria import you the most?
Which of the following criteria (several
criteria) matter the most to you?
On a scale from 1 to 10, how far are you
willing to change your alimentation habits
On a scale from 1 to 10, how far are you
willing to change your food consumption
habits / dietary habits
How often do you eat meat per week?
Never 1-2 3-5 5+ Every meals
How often do you eat meat per week?
Never 1-2 3-5 5+ Every meal

3. May I ask what is your current occupation?
May I ask what your current occupation is?
Can I ask in which type of channel
distribution you usually supply yourself?
Can I ask in which type of distribution
channel you usually shop / do the grocery
shopping?
It's not the same thing than the real meat
It's not the same thing as real meat
It's a good option because it is healthy for
the people
It's a good option because it is healthy (for
people)
Please sort the following items according to
their importance of the request for plant
meat ready meals:

4. Price Taste Protein intake Other
(please precise)
When it comes to plant meat what do you
think is most important (number the
following tems from 1: most important to 4:
least important):
Price Taste Protein intake Other
(please specify)
To reduce climate change, would you
prefer:
- Eat plant meat instead of animal meat
- Stop eating animal meat and do not
replace it by a substitutable product
To reduce climate change, would you
prefer:
- Eating plant meat instead of animal meat
- No longer eating animal meat and not
replacing it by any substitute