The document discusses statistics related to small and medium enterprises (SMEs) in Indonesia, including that SMEs employ 90.9 million workers and contribute 55.6% to GDP. However, most Indonesian SMEs are currently not online. The document then proposes building an ecosystem to help take SME products online by facilitating online sales, payments, and logistics. Projected annual sales totals for SMEs range from Rp. 4.3 billion to Rp. 1.4 trillion depending on the number of online searches and sales conversions. The proposed ecosystem would involve university partnerships, advertising platforms, and microfinancing to assist SMEs in going online through ecommerce facilitators and digital solutions.

2. Population
2010
Productive Age
2010
GDP
Source: 2010

3. 51.3 million UMKM
(99.1% of all business units in
Indonesia)
Employing
90.9 million workers
Contributing
55.6% of the GDP
Source:

4. SME heavily using web technologies
grow 2x as much as others

5. But, in Indonesia
most of the UMKM
are not online

6. If majority of Indonesian
UMKM are online

8. NOT by bringing the SME’s online…

9. PKBL
Products
PKBL
Products
PKBL
Products
PKBL
Products
PKBL
Products
PKBL
Products
online…
But by taking
SME products

12. Total Local Annual Search 381,954,950
UKM Page Hits (@ .5% CTR) 1,909,775
UKM Sales (@ 3% Conversion) 57,293
Average Sales Price Rp.75,000
Annual UKM Sales Rp. 4,296,993,300

13. Total Local Annual Search 147,874,836
UKM Page Hits (@.5% CTR) 739,374
UKM Sales (@ 3% Conversion) 22,181
Average Sales Price Rp80,000
Total UKM Sales Rp1,774,498,032

14. Total Local Annual Search 17,475,444
UKM Page Hits (@ .5% CTR) 87,377
UKM Sales (@ 3% Conversion) 2,621
Average Sales Price 200,000
Total UKM Sales
Rp524,263,320

15. Total Local Annual Search 47,325,936
UKM Page Hits (@ .5% CTR) 236,630
UKM Sales (@ 2% Conversion) 7,099
Average Sales Price Rp200,000
Total UKM Sales Rp1,419,778,080

16. Total Local Annual Search 421,032
UKM Page Hits (@ .5% CTR) 2,105
UKM Sales (@ 3% Conversion) 63
Average Sales Price Rp200,000
Total UKM Sales Rp12,630,960

17. Nurbaya Initiative Ecosystem
University Bisnisinternet Indonesia
UT Mandiri
Mengajar Kaskus YOT
Adrya
n BTPN
Keke SEO
Advertising Bank Mega
SITTI Platform SME
Nurbaya Source BII
SOCMED Facilitator
Delivery and
Microfinancing Jabar
Logistics
Payment Ventura
DC
It begins with Nurbaya Ecommerce
facilitators; Young and Internet savvy
Gateway
Sampoerna
Platform
Gojek
individuals who are driven to assist SME go online Foundation
Keke
wordpress
solution Indomog
Ipaymu
Pitoong Paypal
satutempat
Create Multiply
new one

18. 25%
45%
Web Platform
Facilitator
30%
Online Ads

20. It is a sustainable digital ecosystem for all
Indonesian SME’s