This document introduces online business and compares it to traditional marketing. Online marketing uses websites, domain names, content writers, search engine optimization, social media marketing, pay-per-click advertising, and email marketing to reach global customers with a low budget and high profit margins. In contrast, traditional marketing relies on physical locations, salespeople, printed materials, and local advertising, resulting in high overhead costs and low profit margins. The document encourages developing an online presence and digital marketing strategies to take advantage of the opportunities of online business.
Digital Transformation in the PLM domain - distrib.pdf
An Introduction to Online Business
1. An Introduction to
Online Business
Yuniar Risdiyanto Rizki
CEO & Founder of situsMESIN.com
2. Yuniar Risdiyanto Rizki
CEO & Founder of situsMESIN.com
Malang, 23 Juni 1980
Sarjana Pertanian IPB
Ka. Bid. PEDK DPD PKS Kota Batu
Ka. Bid. Kewirausahaan & Networking HA IPB Malang
Manajer tim nasyid Embun
Inisiator Komunitas Startup Malang – STASION
Founder Internet University, Malang
Ekspor Mesin | Malaysia (2009 & 2011), Nigeria (2010), Hungaria (2011) dan Myanmar (2012)
SparxUp Award 2011 | Best Social Networking Site | jelajah.me
Marketeers Award 2012 | Top 50 UKM Goes Online | situsMESIN.com
Indonesia Top e-Commerce Award 2012 | Best e-Commerce Solution | OpenKurir.com
Invite, Follow & Add me please...
Mobile. 081 333 489 524
BB PIN. 284DC684
Twitter. https://twitter.com/yrrizki
FB. https://facebook.com/ikzir
4. Produsen, eksportir dan supplier aneka mesin
agroindustri, mesin pengemas dan mesin
pengolahan makanan untuk UKM dan industri
menengah
•Juicer Blender
•Pasteurizer
•Vacuum Evaporator
•Spray Dryer
•Cheese Stretcher
•Oven
•Roaster Machine
•Slicer Machine
•Presto Cooker
•Vacuum Frying
•Etc.
16. Tentukan pilihan Anda...
Traditional Marketing
Nice building
Nice location
Hired a lot of sales people
Print brochures, flyers,
direct mail pieces and Online Marketing
advertise to local
newspapers
Local customer sales
Very high overhead
Very low profit margin
29. The Double Team
Search Engine Social Media
•Increase website traffic •Generate brand exposure
•Increase lead generation •Improve search rankings
•Generate brand •Increase traffic and
awareness subcribers
•Consumers find local •Interactive marketing tools
businesses through search
engine