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Date • Titre de la présentation

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

1
AGENDA

1

Horyzon Media

4

Case studies

2

Horyzon Media
Worldwide

5

Contact

3

Drive to store

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

2
1

A MULTI-DISCIPLINARY SALES HOUSE
5 fields of digital expertise

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

3
2

A GLOBAL OFFER
to communicate all over the world

Europe
250 million
unique visitors

Africa &
Middle East
30 million
unique visitors

Asia & Pacific
115 million
unique visitors

North America
120 million
unique visitors

Latin America
67 million
unique visitors
HORYZON MEDIA
DRIVE TO STORE ACTIVATION

4
2

OUR TOP 6 MAJOR PARTNER SITES

1

2

3

275 million monthly UU 100 million monthly UU
100

124 million active users

million

downloaded

applications

73 million monthly UU
573 million

pages views

each month

4

5

15 million monthly UU

20 million monthly UU

17 million monthly UU

40 million

22 million

89

million

searches

monthly

job

month

6

shoppers each

songs on music

catalog

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

5
2
1

OUR TOP 4 MAJOR GLOBAL MEDIA
COMPANIES
largest multimedia
company in Europe

monthly
UU
million worldwide

80

2

monthly
UU
million worldwide

356

leader in women &
lifestyle online content

Non exhaustive list

3

monthly
UU
million worldwide

14

leading multimedia
French actor

Sources: Comscore

Non exhaustive list

Non exhaustive list

4

monthly
UU
million worldwide

18

N°1 European
ecommerce network

Non exhaustive list
HORYZON MEDIA
6
DRIVE TO STORE ACTIVATION
3

A DIGITAL STRATEGY TO ADOPT TO:
Increase your visibility in the
trading zone to touch the residents.
SHOP

SHOP A

€

Broadcast retail traffic

YOUR
SHOP

Encourage internet users to realize their
purchases in your retail

€

Profitable your online investments
HORYZON MEDIA
DRIVE TO STORE ACTIVATION

7
4
1

E-CATALOG AVAILABILITIES &
STORE LOCATOR

Argos dedicated page, to associate the
brand with an ecommerce leader

2

Argos online catalog to
increase products visibility

3

Call to action with store
locator options
HORYZON MEDIA
DRIVE TO STORE ACTIVATION

8
4
1

HP takeover

DYNAMIC DISPLAY OFFER ON
EBAY
2

On time On target targeting

3

Contextual targeting

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

9
4
1

Unilver Surf
dedicated
page

2

HP takeover

3

E-COUPONING ON EBAY

Printed
E-coupon

4

Product
placement

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

10
4
1

E-COUPONING ON EBAY

Call to action on
affinity target

2
Promotional
offer deploys
with targeting
solutions

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

11
4

1

Post query
targeting
associated
with
restaurant
key words

POST-QUERY BASIS ON
THOMSONLOCAL

2
Broadcast of a
geo-located
MPU based

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

12
4
1

3

DYNAMIC DISPLAY BASIS

Identification of the internet user:
Geolocation of the IP address

Store locator and collection of contacts

2

Display of a customized banner in real
time

4

Increased traffic in the store

SHOP

HORYZON MEDIA
DRIVE TO STORE ACTIVATION

13
5

CONTACT

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Exploring The World Of Adult Ad Networks.pdf
 

Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

  • 1. Date • Titre de la présentation HORYZON MEDIA DRIVE TO STORE ACTIVATION 1
  • 2. AGENDA 1 Horyzon Media 4 Case studies 2 Horyzon Media Worldwide 5 Contact 3 Drive to store HORYZON MEDIA DRIVE TO STORE ACTIVATION 2
  • 3. 1 A MULTI-DISCIPLINARY SALES HOUSE 5 fields of digital expertise HORYZON MEDIA DRIVE TO STORE ACTIVATION 3
  • 4. 2 A GLOBAL OFFER to communicate all over the world Europe 250 million unique visitors Africa & Middle East 30 million unique visitors Asia & Pacific 115 million unique visitors North America 120 million unique visitors Latin America 67 million unique visitors HORYZON MEDIA DRIVE TO STORE ACTIVATION 4
  • 5. 2 OUR TOP 6 MAJOR PARTNER SITES 1 2 3 275 million monthly UU 100 million monthly UU 100 124 million active users million downloaded applications 73 million monthly UU 573 million pages views each month 4 5 15 million monthly UU 20 million monthly UU 17 million monthly UU 40 million 22 million 89 million searches monthly job month 6 shoppers each songs on music catalog HORYZON MEDIA DRIVE TO STORE ACTIVATION 5
  • 6. 2 1 OUR TOP 4 MAJOR GLOBAL MEDIA COMPANIES largest multimedia company in Europe monthly UU million worldwide 80 2 monthly UU million worldwide 356 leader in women & lifestyle online content Non exhaustive list 3 monthly UU million worldwide 14 leading multimedia French actor Sources: Comscore Non exhaustive list Non exhaustive list 4 monthly UU million worldwide 18 N°1 European ecommerce network Non exhaustive list HORYZON MEDIA 6 DRIVE TO STORE ACTIVATION
  • 7. 3 A DIGITAL STRATEGY TO ADOPT TO: Increase your visibility in the trading zone to touch the residents. SHOP SHOP A € Broadcast retail traffic YOUR SHOP Encourage internet users to realize their purchases in your retail € Profitable your online investments HORYZON MEDIA DRIVE TO STORE ACTIVATION 7
  • 8. 4 1 E-CATALOG AVAILABILITIES & STORE LOCATOR Argos dedicated page, to associate the brand with an ecommerce leader 2 Argos online catalog to increase products visibility 3 Call to action with store locator options HORYZON MEDIA DRIVE TO STORE ACTIVATION 8
  • 9. 4 1 HP takeover DYNAMIC DISPLAY OFFER ON EBAY 2 On time On target targeting 3 Contextual targeting HORYZON MEDIA DRIVE TO STORE ACTIVATION 9
  • 10. 4 1 Unilver Surf dedicated page 2 HP takeover 3 E-COUPONING ON EBAY Printed E-coupon 4 Product placement HORYZON MEDIA DRIVE TO STORE ACTIVATION 10
  • 11. 4 1 E-COUPONING ON EBAY Call to action on affinity target 2 Promotional offer deploys with targeting solutions HORYZON MEDIA DRIVE TO STORE ACTIVATION 11
  • 12. 4 1 Post query targeting associated with restaurant key words POST-QUERY BASIS ON THOMSONLOCAL 2 Broadcast of a geo-located MPU based HORYZON MEDIA DRIVE TO STORE ACTIVATION 12
  • 13. 4 1 3 DYNAMIC DISPLAY BASIS Identification of the internet user: Geolocation of the IP address Store locator and collection of contacts 2 Display of a customized banner in real time 4 Increased traffic in the store SHOP HORYZON MEDIA DRIVE TO STORE ACTIVATION 13