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Testimony.
“Nametag International is very professional,                delivers excellent customer service.”
highly energetic and skilled at strategic thinking.”                                      New Products Team
                                Director, Marketing                                           Schering-Plough
                                              Wyeth
                                                            “The work of Nametag is outstanding! The name
“Every facet of the project was handled profes-             has advanced our business position.”
sionally and enthusiastically. It made a huge                                       Vice President Marketing
project a piece of cake!”                                                                           Urologix
                                  Director, Marketing
                         American Medical Systems           “As a rule, I am someone cautious in using
                                                            consultants, but de nitely not in the brand
“What most impressed me about Nametag’s work                strategy and naming area. The expertise of
was the way that they based their process and               Nametag International is exceptional. They are
Challenge
creative work on our business strategy and made             smart, strategic, easy to work with and very, very
that the foundation and compass of the project’s            e ective. I’ve worked with them for years and
Develop a brand name to represent
direction.”
                                                        a   newto continue doing so.” for
                                                            plan corporate name
Dairyland Healthcare Solutions.
                        Vice President, Marketing                                                           CEO
                                 Boston Scienti c                                                      Regions
Solution
“The name CareSource as a brand has been             “Nametag’s work was great on this project. The
Nametag developed the name Healthland™perfect.“
phenomenal; it has served us so well. We could       name is to incorporate the client’s
desire to retain the equity from, and attachment to the Communications Manager
not have done this without you.”                                  Marketing original name.
                                               CEO                                  Transoma Medical
The updated name accurately reflects the current business and allows
                                       CareSource
for future expansion.                                “The nal results met and exceeded the project
“The nomenclature strategy work that Nametag         criteria.”
conducted has been nothing short                                                   Director, Marketing
of remarkable. Without a doubt it was an excel-                                                   CNS
lent investment of resources and time to create a
memorable identity, which was critical to the did a fantasticwe have done on positioning with
                               “Nametag              “The work job of respecting, retaining
project's success.”              and incorporating the heritage work we have ever done. It
                                                     Nametag is the best of the original brand
                                  while contemporizing it to set our business apart from the
                                               CEO   really has helpedcompete successfully in
                          Allina Hospitals & Clinics competition.”
                                      today’s ever-changing healthcare President, Marketing
                                                                             Vice environment.”
“Nametag is highly professional, creative and                                          HealthPartners
                                         Senior Vice President of Market Development
                                                                           Healthland




                                                                                                   nametagintl.com

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Brand Story - Healthland

  • 1. Testimony. “Nametag International is very professional, delivers excellent customer service.” highly energetic and skilled at strategic thinking.” New Products Team Director, Marketing Schering-Plough Wyeth “The work of Nametag is outstanding! The name “Every facet of the project was handled profes- has advanced our business position.” sionally and enthusiastically. It made a huge Vice President Marketing project a piece of cake!” Urologix Director, Marketing American Medical Systems “As a rule, I am someone cautious in using consultants, but de nitely not in the brand “What most impressed me about Nametag’s work strategy and naming area. The expertise of was the way that they based their process and Nametag International is exceptional. They are Challenge creative work on our business strategy and made smart, strategic, easy to work with and very, very that the foundation and compass of the project’s e ective. I’ve worked with them for years and Develop a brand name to represent direction.” a newto continue doing so.” for plan corporate name Dairyland Healthcare Solutions. Vice President, Marketing CEO Boston Scienti c Regions Solution “The name CareSource as a brand has been “Nametag’s work was great on this project. The Nametag developed the name Healthland™perfect.“ phenomenal; it has served us so well. We could name is to incorporate the client’s desire to retain the equity from, and attachment to the Communications Manager not have done this without you.” Marketing original name. CEO Transoma Medical The updated name accurately reflects the current business and allows CareSource for future expansion. “The nal results met and exceeded the project “The nomenclature strategy work that Nametag criteria.” conducted has been nothing short Director, Marketing of remarkable. Without a doubt it was an excel- CNS lent investment of resources and time to create a memorable identity, which was critical to the did a fantasticwe have done on positioning with “Nametag “The work job of respecting, retaining project's success.” and incorporating the heritage work we have ever done. It Nametag is the best of the original brand while contemporizing it to set our business apart from the CEO really has helpedcompete successfully in Allina Hospitals & Clinics competition.” today’s ever-changing healthcare President, Marketing Vice environment.” “Nametag is highly professional, creative and HealthPartners Senior Vice President of Market Development Healthland nametagintl.com