new product development.its USP ,segmentation is given

1. [NSDC APPROVED MANAGEMENT COURSE]
[Mahima gaur ]
1st year, PGDM

2. Need of consumers
• Practical knowledge
• Less theory in study
• More Industrials visits
• Training in companies
• Best internships
• Most important good placements
• Good environment (campus)

3. Segmentations
Ungraduated :- who all are looking for good job.
(graduates ) upcoming fresh batch for higher studies
and wants to gain practical knowledge.
Diploma holders :- for dual degree courses with various
certificates which they can get in Sunstone
eduversity.
Employed people :- who all are willing to hard work more and
With low salaries wants earn more without wasting so many
years.
These all can be targeted for long term period and short term.

4. Courses development
• Course : “NSDC” approved professional management course.
1 year course with three levels
Important notice for students they can leave the levels after
completion of one level but going into second level 1st level
should be clear.
 In both three levels there will be Mid term and End term
exams.

5. Promotion for course
• Giving seminar to upcoming batch students by collecting the
data (their name, contact number filed of study)
• Webinar for all those who can’t not attend the offline
seminar.
• Calling number of students and employees and giving them
details about one years course. We can this process as cold
calling.
• Seminar can be given to students of NIOS & open learning
students (i.e. SOL DU)
• Taking survey from news channels on internet and giving
knowledge about one year programs.

6. Promotions
• By targeting some call center or might be newly opened
companies for their employees (it can be a tie up between
Sunstone eduversity & company. Like HCL is doing by
providing them a platform for studying)
• Giving some brochures to repotted book sellers, so they can
give it students and needy peoples.
• Through WhatsApp ,Viber (social media) we can approach to
our target.
• In south India we can reach to them through local news
channels & Radio.
• By some magazines we can reach towards our target.

7. Promotions
• Giving pamphlets at MacDonald or CCD.
• Pamphlets can be given at tuition/coaching center.
• We can reach to like byju coaching centers for collecting the
data of students.

8. Assumption of students and fees
• Total student first year = 70
• Out of 70 student 20 student leave after L1.
• Total earning from L1 in first year= 20*55000=11.00 lk
• Rest students will going to the second levels
• Fees will also increase for the second level
• Total earning from L2 1st year= 20*55000+20*85000=28lk
• As second level fees is 85 k.
• Student of third level=
50*55000+50*85000+50*125000=13250000

9. • Number of students will increased for next 4 years.
• After successful placement of new batch (NSDC) number of
will automatically increase.
eligibility for students
 Should have valid degree in any stream (medium should be
English*)
 Diploma student can enter only in graduation level program
for dual degree requirement must be full fill.
 1st Enroll students can be benefited.
 concession on fees will be given 1st come basis & highly
ranked students only.
 Five working days for students.

10. Thank You