An oft heard conversation around coffee tables - How can activity metrics in a web execution go down while those on mobile go up for the same experiment? There is something wrong with the data, lets go to the Analytics team and check up! And thus begins the march to the analytics teams of many professionals. Why that team? Because they are the custodians of something valuable and something that has changed the way companies work in the past 24 months. That something is ‘Big Data’! Why is Big Data getting “Bigger” Big data was something that companies started getting comfortable with in 2013. Last year was where Big Data truly started going mainstream with a lot of experiments getting done both on Web and Mobile on the back of Big Data. I have captured all of that and more in the Infographic below. Do check the same and express your views Originally posted on http://strat.in/2015/01/big-data-analytics-trends-2015/

1. 2010
BIG DATA TRENDS IN 2015
F A S T E R , T E M P L A T I Z E D , R E A L T I M E
Big Data Analytics in 2015 has become a "big"
asset for all firms, small and large today .
Where will big data head in 2015?
B i g D a t a c l o u d
m i g r a t i o n s t a r t s w i t h
W e b 2 . 0 m a t u r i n g
2012
L e d b y A W S -
A n y w h e r e , a n y t i m e
d a t a c h u r n i n g
b e c o m e s p o s s i b l e
2014
B i g D a t a f o r
M o b i l e , A p p s ,
E n t e r p r i s e a n d
d a t a i n t e l l i g e n c e2015
Q u i c k e r , r e l i a b l e
h e a v i e r a n d d e e p e r
d a t a c h u r n i n g
2011
M o b i l e s t a r t s
g r o w i n g , b i g d a t a
c o m p a n i e s s t a r t