The document provides information about the LIC Direct Sales Executive (DSE) Southern Zone recruitment exam in 2010, including: - There were 324 vacancies available. - Candidates must have been between 21-35 years old and have a degree or diploma in marketing/management from a recognized institution. - The selection process involved a written test and interview. - Candidates had to pay a Rs. 100 application fee and send their completed application form and fee payment to the relevant address before November 18, 2010.