HBaseCon 2015 May 7 San Francisco This talk at HBaseCon was given by Poorna Chandra from Cask and Alan Steckley from Salesforce.com Here's a short summary of the talk: Salesforce is building a new service, code-named Webhooks, that enables our customers' own systems to respond in near real-time to system events and customer behavioral actions from the Salesforce Marketing Cloud. The application should process millions of events per day to address the current needs and scale up to billions of events per day for future needs, so horizontal scalability is a primary concern. In this talk, they discussed how Webhooks is built using HBase for data storage and Cask Data Application Platform (CDAP), an open source framework for building applications on Hadoop.