New Product Development (NPD)

New Product Development ,[object Object],[object Object],[object Object],[object Object]

Breaking It Down ,[object Object]

Breaking it Down Further ,[object Object],Run: Changes to existing market offerings that do no impact the functional requirements of the offering Tune: Changes to existing market offerings that require functional changes to the offering in order to improve value Grow: New market offerings that require market analysis, new functional requirements and path to market

The NPD Situation Guiding Principles The Fantasy 1. Define the Market Problem 2. Define the Solution 3. Build it…

The NPD Situation Guiding Principles 1. What the heck is this? 2. Is this what it is? 3. Maybe this is it… The Reality The Fantasy 1. Define the Market Problem 2. Define the Solution 3. Build it…

The NPD Situation Guiding Principles What can we do about this? 1. Accept that it’s chaotic and 2. Implement a process! 1. What the heck is this? 2. Is this what it is? 3. Maybe this is it… The Reality The Fantasy 1. Define the Market Problem 2. Define the Solution 3. Build it…

Ideation Process ,[object Object],[object Object],[object Object]

The Development Process ,[object Object],[object Object],At the Concept State, we want to understand the Market Requirements At the Market Testing stage, we want to understand the Core Use Cases we can commit to. At the Design Stage, we want to understand the functional and technical requirements.

Business Plan Each new product needs it’s own business plan. The business plan needs to incorporate the companywide business plan. The “Pitch”

Stage 1 – Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stage 2 – Market Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stage 3 – Product Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stage 4 – Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prototyping Process ,[object Object],[object Object]

Outside the Box Innovation ,[object Object],[object Object]

So How do we Get there? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Product Development (NPD)

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New Product Development (NPD)