This document provides information about SouthernX, a programmatic advertising marketplace focused on South Africa and Sub-Saharan Africa. It details the audience targeting capabilities, publisher partners, ad sizes and specifications, excluded creative categories, and contact information. SouthernX works with premium publishers and supports granular targeting across South Africa, Kenya, Nigeria, and other African countries, with a total reach of over 350 million unique users per month.

1. 2014 Media Kit

2. Exclusive,
directrelationshipswithpremiumpublishers
All
IABmemberpublishers,AppNexusaudited
Inventory
&supportlocaltoSouthAfrica
Universal
&customcontentcategories
Buyers
cancreatetheirownusersegments
Open
Exchange&PrivateMarketplaces
Granular
targetingtoplacementwithmanagedaccess
Transparency
atbothpage&domainLevel
Above
andbelowthefoldtargeting
SNAPSHOT
Secure, brand safe
SA & Sub-Saharan Africa impressions
350m
SA & Sub-Saharan unique users
1million

3. TRAFFIC
Australia, CanadaFrance,
New Zealand, United States
Germany, United Kingdom
South Africa:
260 mil imp
Kenya:
4 mil imp
Nigeria: 21 mil imp
65 million impressions
* Unique users and impressions are the average monthly across SouthernX. Impression levels vary on a daily basis

4. MAJOR PARTNER SITES
www.news24.com
South Africa’s premier news source, provides breaking news on national, world, Africa, sport, entertainment, technology & more
www.mweb.co.za
As a trustworthy internet source to its readers and subscribers, some considered it to be the internet
www.automart.co.za
www.women24.com
SA’s largest online female community with a large base of contributors and a young fresh editorial team who creates unique and original content
www.gumtree.co.za
www.sport24.com
www.channel24.com
www.jobmail.com
www.news24.co.ke
www.webmail.co.za
www.junkmail.co.za
www.news24.com.ng
South Africa’s car, truck and bike classifieds site

5. AUDIENCE TARGETING
SouthernX offers the ability to advertise on a programmatic basis right next to content which our publisher team determine as contextually relevant for your campaign
Entertainment
Celebrity News (7992)
Entertainment Industry (7996)
News
African News(27822)
East African News(27820)
Kenyan News(27818)
Nigerian News(27819)
South African News(27823)
West African News(27821)
Local News (19)
World News (8368)
Women
Divorce(27817)
Love & Sex(27814)
Marriage & Relationships(27816)
Brides & Weddings(27815)

6. CREATIVE AD SIZES
Expandables& richmedia available
300x600
Web
300x600
->900x600 (left)
300x250
-> 900x250 (left)
728x90
-> 728x270 (down)
468x60/120
-> 468x360 (up or down)
160x600
-> 480x600 (right or left depending position of banner)
Mobile
320x50
-> 320x440 (down)

7. RICH MEDIA SPECIFICATIONS
Rich media is allowed and classified as any creative > 39kb
(bandwidth fees will apply to all rich media)
If there is an initial and secondary file, size of initial file
can be max 39kb and size of secondary file can be
max 1.2mb
If rich media has expansion and audio, these elements
must be user initiated only
Max animation time:
30s
Max video time: 30s (user initiated only)
Audio must be user initiated on click
There is no time limit on how long audio, video or animation can loop
Expansion Display: 300x600
->900x600 (left); 300x250 -> 900x250 (left); 728x90 >728x270 (down); 160x600 -> 480x600 (right or left depending position of banner); 468x60 -> 468x360 (up or down)
Expansions Mobile: 320x50
-> 320x440 (down)
All flash files need to be uploaded as SWF files

8. EXCLUDED CREATIVE CATEGORIES
Ringtones
/ Mobile subscriptions
Sexual health / References / Suggestive
Sweepstakes
Telecommunications (
Mwebonly)
Television (24.com only)
Tobacco
& smoking products
Toolbars
Unbranded creative
Undisclosed subscription service
Video games (casual & online)
Weather
Weight loss
Windows Dialog, Error
Messages or Fake Closing
Action
Affiliate offers
Arrest records
Blood/gore
Consumer loans
Context link providers
Cosmetic procedures & body
modification
Dating
Gambling
Generic creative
Get rich quick
Horoscope &
Astrology
ISP’s (
Mwebonly)
Implies
personal characteristics of
user
Insurance (news24 home page only)
Mild or suggestive profanity
Misleading claims
Misleading personalization
News (24.com only)
No
privacy policy
Online advertising companies
Pharmaceuticals
Politics
Print and publications (24.com only)
References
to sex & sexuality
Religion
* Certain inventory may have specific exclusions that differ from the list adjacent
Monthly mobile
impressions
33million

9. HOW TO CONTACT US
The SouthernX team is based in South Africa. To buy or sell inventory in our marketplace, please call or email us on the details below:
tel: +27 21 276 0426
email: team@southernadx.com
We are located at: 2nd Floor, LongkloofStudios, Darters Road, Gardens
Cape Town