The document discusses the FME Exhibitions & Events Source Book, which provides event companies and related businesses a way to market themselves through advertising and editorial content. It offers print and digital advertising options, including a printed source book, online profiles, and inclusion in marketing emails and an online press room. Advertisers can contribute articles to engage readers and boost their brand. The publication reaches corporate executives, business owners, and professionals and is distributed nationally through other publications and business groups.

1. Events are critical to the modern marketing strategy, and are increasingly recognized as a serious business
discipline. The FME EXHIBITIONS & EVENTS SOURCE BOOK provides decision-makers with a targeted selection
of specialist event resources and service providers for all aspects of event management, making it the marketing
tool for event companies and event-related businesses.
EXHIBITIONS & EVENTS
EDITORIAL
Informative, thought-provoking articles are
included in the Source Book to increase readership
engagement and improve publication shelf-
life. The simple, professional layout ensures that
advertisers get maximum exposure as readers page
through the Source Book, and pass it on to friends
and colleagues. Headline Sponsors and Premium
Advertisers can maximize brand value and boost their
leadership profile by contributing opinion pieces and
editorial content.
HOW THE EXHIBITIONS & EVENTS
SOURCE BOOK WORKS
The FME EXHIBITIONS & EVENTS SOURCE BOOK
offers clients access to a suite of print and online
advertising and marketing platforms, including the
definitive printed Advertising Source Book, the Digital
Source Book, a dedicated online business profile and
inclusion in a range of associated online marketing
channels (quarterly newsletter, online press
room facility).
SA’S TOP FINANCIAL WEEKLY PUBLICATION RATE CARD 2016
2016
EXHIBITIONS
& EVENTS
SOURCE BOOK
RATE CARD
AB OU T:
Exhibitions
and Events
2016

2. The FME EXHIBITIONS &
EVENTS SOURCE BOOK
reaches leading decision-
makers including Corporate
CEOs, MDs, CFOs
and HR Managers.
These include subscribers
of news publications as
well as leading Advertising
Agencies, PR Companies
and Pharmaceutical
Companies.
DEMOGRAPHIC SPREAD BY OCCUPATION
45%
30
25Business Owners
CEOs, MDs,
Directors
High Level
Professionals
DEMOGRAPHIC BY EDUCATION LEVEL
Other
Technical Diploma
or certificate
University Degree
15%
25%
60%
55%
Earn above
R25 000
45%
Earn above
R50 000
DEMOGRAPHIC BY MONTHLY INCOME
DEMOGRAPHICS
OUR READE RS :
SA’S TOP FINANCIAL WEEKLY PUBLICATION RATE CARD 2016
Informative,
thought-provoking
articles are included
in the Source Book to
increase readership
engagement and
improve publication
shelf-life.

3. IMAGE HERE
SA’S TOP FINANCIAL WEEKLY PUBLICATION RATE CARD 2016
SOCIAL MEDIA
We use social media to drive traffic to your articles published on Business
Essentials website and encourage interaction among our business & social
networks
WEB PROFILE
Premium Business Profile on the Business Essentials website for 12 months
with Search Engine Optimisation (SEO)
PRESS ROOM (WEEKLY)
Article and Pressroom facility affords ongoing communication with all your
latest industry news, competitions, special events and accolades with SEO
(unlimited content uploads weekly) to our corporate member database
ensuring that you reach the right market
VIDEO
• 60 to 90 seconds Interview with you or the person of your choice.
• The video will be on Business Essentials website with a hyperlink to your
website
• The video will be hosted on You Tube and all relevant social media
platforms.
• In addition to your business profile, the video will provide an effective
• snapshot of your company’s brand and unique services.
• Analytical Reports allow for tracking & measurement.
NEWSLETTER
Our Quarterly newsletters are an excellent engagement platform to talk
directly to key decision makers
DIGIZINE
• Full Page Profile in the Exhibitions & Events A5 digizine
• The Digizine is updated every quarter
• Distributed quarterly with Daily Maverick and OPSA (Office Professionals
South Africa)
• The Digital publication is saved on our business partners’ desktop for
daily use.
• Your profile page includes an active link directly to your website
BECOME A PREFERRED THOUGHT LEADER
DIGITAL MARK E T ING :

4. BECOME A PREFERRED THOUGHT LEADER
OUR RATE S :
CATEGORY ENTRY PRICE EX VAT
Single Page R28 500
Page next to Editorial R30 500
Page next to 1st Content R30 500
Page next to 2nd Content R30 500
Page next to 1st Index R30 500
Page next to 2nd Index R30 500
Double Page Spread (DPS) R55 000
Inside Front Cover DPS R60 000
Inside Back Cover DPS R60 000
FRONT COVER R100 000
BACK COVER R70 000
Sponsorship
Cover naming rights with FM Essentials, Inside Front Cover DPS,
Outside Back Cover, Inside Back Cover, DPS Editorial on the sponsor.
R270 000
FULL DIGITAL PACKAGE
Including: Single page in eMag, Online Web Profile, Press Room Facility
with unlimited content uploading, editorial partnership on newsletters
and SEO.
R18 000
SA’S TOP FINANCIAL WEEKLY PUBLICATION RATE CARD 2016
All rates exclude VAT & Agency Commission

5. PRINT DISTRIBUTION
DIGITAL DISTRIBUTION
• Our digital partners are tech savvy, top level
professionals from the following sectors:
• Corporate decision makers(CEO’s, MD’s, CFO’S,
Procurement Officers & PA’s), who are thought leaders
& buyers in business.
• Small & Medium Highly influential business owners
and entrepreneurs
• Our partnership with has
expanded our digital footprint extensively.
• The Daily Maverick news portal attracts 350,000
unique monthly viewers and has 30,000 newsletter
subscribers
• Daily Maverick readers comprise of industry leaders,
political heavyweights and University Graduates who
are loyal to the website as well as the daily newsletter.
• OPSA has 20 000 weekly readers drawn from the
private and public sectors in major cities throughout
South Africa.
• Digital distribution reaches Southern African & African
Chamber of Commerce
• Angola, Ethiopia, Rwanda, Zambia, Mozambique,
Tanzania, Namibia,Botswana, Kenya, Uganda, DRC &
East Business African Council.
FOR MORE INFORMATION
enquiries@businessessentials.co.za
HEAD OFFICE:
Tel: 021 422 1156 • Fax: 021 424 7282
Suite 405, Buitenkloof Studios, 8 Kloof Street,
Gardens, Cape Town
www.businessessentials.co.za
DISTRIBUTION DATE
28 OCTOBER 2016
CONTENT TO CONSUMERS
CONNE CT IN G :
TOTAL REACH 433 000
DISTRIBUTION DATE 17 OCTOBER 2016
• Our bluechip databases, are made up of key decision
makers and industry leaders consisting of:
• Corporate senior management
(CEO’s, MD’s, CFO’s)
• Top level professionals, who are thought leaders &
buyers in business.
• Highly influential business owners and entrepreneurs
• Financial Mail subscribers
>> DISTRIBUTION | 20 000 nationally
• Entrepreneur Magazine subscribers and regional
outlets
>> DISTRIBUTION | 5 000 nationally
• Strategic Distribution to Black Management Forum,
NAFCOC, SACCI, NABC, Women in Business
>> DISTRIBUTION | 3000