The document summarizes key points from a planning conference, including quotes about maintaining connections after interactions, challenging assumptions by questioning everything seen, and stepping outside one's comfort zone. Other topics covered include building brands around beliefs rather than promises, focusing on audience insights when crafting brand stories, and the disconnect between how CEOs and consumers view brand experiences.

1. stuff to remember from Planning-ness conference compiled by denise lee yohn (attributions were provided whenever I could read my scribbled notes)

2. “plan for what happens after the connection…a connection is the beginning, not the end.” Jason Oke

3. “be confused by everything you see” Flamingo

4. “your comfort zone is actually a dangerous place to be” Breakout group member

6. “put the search back into research” Breakout group

7. two components to successful design: process + philosophy “repeatable process to sustain a design philosophy” Nick Baum, Google

8. “modern brands live in the hearts of your employees, not in the minds of consumers” Zeus Jones

9. cultural context + brand purpose + business objectives + audience insights = your brand story Frank Strieffler, Media Arts Lab

10. 80% of CEOs think their brands offer a superior experience Only 8% of consumers agree Bain & Co. (via Frank Strieffler)

11. “ a story is a desire for understanding that moves into insight” ??

12. philosophy of Posterous.com: “low bar; high ceiling. try it now” Garry Tan, Posterous

13. “popcorn is the weirdest food – it’s the only one you rub all over your face until it finds the food hole.” ??