From the 2020 NACD Annual Meeting.
Learn how the North Carolina Association of Soil and Water Conservation Districts has partnered with the North Carolina Foundation for Soil and Water Conservation to develop a vision for the future of conservation delivery in the state.
3. NC Conservation Partners’ Foundation
Private, Corporate, State & Federal Resources
Enhance Conservation Leadership
Grow Foundation’s Fiscal Security
Build Conservation Partnership
Support Locally Led Conservation Message
4. Visioning the Future of Conservation Delivery
Quick History Lesson - Hugh’s Big Idea
Use the land according to its capabilities, manage the
water and soil as one, never relax vigilance.
“What is the most important thing that you have
learned?” “…that a man can make his soil better than
what nature provided for his use.”
Rebuild a political commitment to conservation by …
speaking terms of ethics as well as economics.
Essay from Relationship with the Land: High Hammond Bennett, Aldo Leopold, and the
Future of Conservation Land Ethic
5. Visioning the Future of Conservation Delivery
The Soil Conservation Service in New York State (1954)
Study to assess inter-agency cooperation and farmer attitudes
Michael von Eltz Rulison Master’s Thesis Cornell University
Purpose: limit soil erosion and build productivity capacity; focus
on demonstrations + plans
Improvements: Allow planning process to meet local needs
Concerns: Small group using resources; Not using plans, focused
on single practices
Valued Assets: Technical assistance on private lands
6. Visioning the Future of Conservation Delivery
Meet your
Facilitation Team!
Dr. Mary Lou Addor
NCSU College of
Natural Resources
Donna Rewalt
Cooperative
Extension Durham Co
Bryan Evans
Association
Michelle Lovejoy
Foundation
7. Visioning the Future of Conservation Delivery
• Funding - NRCS Cooperative Agreement
• 2016 Memorandum of Agreement = Core Conservation Partner
• Soil and Water Conservation Districts
• Association of Soil and Water Conservation Districts
• Conservation District Employee Association
• Association of RC&D Councils
• NC Foundation for Soil and Water Conservation
• Soil and Water Conservation Commission
• Department of Ag’s Division of Soil and Water Conservation
• USDA Natural Resources Conservation Service
8. Visioning the Future of Conservation Delivery
Project Concept:
1. To realize the goals of the core conservation partnership.
2. Be prepared to address emerging issues.
3. End result - a road map to envision future Conservation Delivery
success.
Present State of
Conservation Delivery
Shaping the Future
of Conservation Delivery
Strengths, Opportunities, Challenges
Assessment
Background: turnover in leadership and capacity; funding sources
are smaller in scope or have changed mandates.
9. Visioning the Future of Conservation Delivery
StrategicFormulation
Step 1. Stakeholder Input
Interview national organizations
Interview other State Associations
Interview State External Partners
District Input - survey & Focus Groups
Step 2. Core Partners Facilitated Discussions
Review Stakeholder Input
Define organization’s partnering role
Refine draft Strengths, Opportunities, Challenges
Identify information gaps
Step 3. Core Partners
Leadership Retreat I
Review Stakeholder &
Core Partners Input
Refine Strengths,
Opportunities,
Challenges
Partners draft Strategic
Directions (post retreat)
Step 5. Core Partners Leadership
Retreat II
Adopt Strategic Directions
Goals and Action Plans
Step 4. Conservation District Feedback
Solicited Input at Annual / Spring Meetings
Strategic Directions
Goals &Objectives
Activities & Timeline
To achieve Objectives
10. National Orgs + State
Associations Interviews
NACD
NCDEA
NASCA
USDA NRCS
American Farm
Bureau
American Farmland
Trust
Other State Assoc
• Virginia
• Tennessee
• Delaware
NC External Partners Interviews
Environmental
• Conservation Trust NC
• Environmental Defense Fund
• NC Environmental Educators
Commodity Groups
• Pork Council
• Cattlemen
• Cotton Producers
Advocacy /
Service Providers
• Farm Credits
• Farm Bureau
Academia
• Cooperative Extension
• UNC-CH SoG
• Mount Olive University
StrategicFormulation Step 1. Stakeholder Input = Interview External Partners
11. Partnership Strengths Partnership Weaknesses
Power of Local Relations
Technical Capacity
Unique Structure
Improves Environment
Strength of Partnership
Locally Led Conservation
via Strong Leadership
Education + Outreach
Partnership
Composition, Support, and
Functionality
Program Delivery
Local Board Engagement
Job Skills and Training
Workload
Limited Resources
Limited Public
Understanding
12. Current / Emerge Issues
+
Future Opportunities
Threats from
Current / Emerge Issues
• Increase Capacity
• Advocacy + Engagement
• Agriculture Innovations
• Urbanization
• Education + Marketing
• Natural Resource Issues
• Privatization of
Conservation Delivery
• Limited Resources and
Staff Capacity
• Local Leadership
Attrition
• Regulations that limit
the voluntary approach
14. Q Sort Only
Association
Executive
Committee
Commission
Foundation
Q Sort + Discuss
District Employee
Assoc
RC&Ds
NRCS
Division
StrategicFormulation Step 2. Core Partners Facilitated Discussions
Review Stakeholder Input
Define organization’s partnering role
Refine draft Strengths, Opportunities, Challenges
Identify information gaps
15. Visioning the Future of Conservation Delivery
41%
22%
37%
0%
70%
9%
18%
3%
81%
8% 12% 0%
BOARD MEETING STAFF REVIEW STAFF AND BOARD
REVIEW - NOT IN MT
DISCUSSION,
UNSPECIFIED
How the survey information was collected
Mountain
Piemont
Coast
16. Visioning the Future of Conservation Delivery
67
39
31 30 30
26
16 13 8 6 5 2
Top Strengths
17. Current or Emerging Issues
Statewide
15
13
15
3 3 3
19
16 15
6
9
1
10
14
11
12
6
2
By Region
Moutain Piedmont Coast
19. Visioning the Future of Conservation Delivery
A project of the NC Conservation Partnership
20. Visioning the Future of
Conservation Delivery
A project of the NC Conservation Partnership
Funding provided by
USDA Natural Resources Conservation Service
with facilitation support from
NC State University
21. Visioning the Future of Conservation Delivery
Core Partners Leadership Retreat I - Formalize Strategic
Directions
Timeline: September 10 Farm Bureau = HURRICANE FLORENCE
Evaluate Stakeholder Input
Verify – Strengths, Weaknesses, Opportunities +
Challenges
Core Partners Leadership Retreat II – Formalize Action Plan
Timeline: December 11-12; Farm Bureau = WINTER ICE STORM
Adopt Strategic Directions
Form Action Plan Committees for 3+ Strategic Directions
Step 3. Core Partners Leadership Retreat I
Review Stakeholder & Core Partners Input
Refine Strengths, Opportunities, Challenges
Partners draft Strategic Directions (post retreat)
StrategicFormulation
22. Visioning the Future of Conservation Delivery
Get input on Goals / Objectives
• Small Group Discussions
• What Strategic Directions are important for your
District?
• What kinds of goals can your District support?
• Goals & Objectives Brainstorm
• Draft goals should include a noun & a verb
• Draft objectives include specific measurements
• Vote on your favorite Goals or write your own!
StrategicFormulation
Step 4. Conservation District Feedback
360 Review = Solicited Input at Annual / Spring Meetings
23. Visioning the Future of Conservation Delivery
Step 5. Core Partners Leadership Retreat II
Adopt Strategic Directions
Goals and Action Plans
Strategic Directions
Goals &Objectives
Activities & Timeline
24. Visioning the Future of Conservation Delivery
A project of the NC Conservation Partnership
Strategic Direction I: Implement
leadership development to promote
effective locally-led conservation
Goal: Develop a training program for boards & staff
Strategic Direction II: Connect the private
landowner’s management goals and the
partnership’s priorities
Goal 1: Reinvigorate a process stakeholders to give
input into setting local priorities.
Goal 2: planning process for each landowner,
includes management goals and impacts (9-steps)
25. Visioning the Future of Conservation Delivery
A project of the NC Conservation Partnership
Strategic Direction III: Collaborate for
locally-led conservation
Goal 1: Redo local workgroup process for broad
community support.
Strategic Direction IV: Address current
and emerging landscape scale issues
through integrated planning both locally
and regionally
Goal 1: Improve program efficiencies with
regional approaches.
Goal 2: Mitigate natural disasters impacts with
conservation processes
26. Visioning the Future of Conservation Delivery
A project of the NC Conservation Partnership
Strategic Direction V: Strengthen & leverage
Conservation Districts to be the preferred
conservation delivery system
Goal 1: build local technical and educational
capabilities
Goal 2: strengthen relationships with local and
regional governments and non-governmental partners
Strategic Direction VI: Advocate to increase
current and new resources, and educate the
public, on existing & emerging issues
Goal 1: build relationships with Federal, State, and
Local leaders
Goal 2: verify success of conservation
Goal 3: leverage private $ for conservation
27. Visioning the Future of
Conservation Delivery
A project of the NC Conservation Partnership
Core Partners put Plan into Action
Assign Strategic Directions to
Association Committees
• Each committee has 1
• Two committees share 1
• Finance com reviews $ requests
Assign RC&D reps Committee
Orientation Training at Spring Mts
Coms draft Action Plans
Review 2x yr – Summer & Annual
Mts
Core Partners Reassess in 3 to 5 years
Editor's Notes
Bryan Introduction
Michelle Introduction
Share a story of how we are strengthening our partnership, you can do a similar process in your state. So as you listen, think about how it could apply to your partnership.
Proud history of being first in conservation, with Dr. Hugh Hammond Bennett forming first District in 1937
Hub of partnership
Part of state government, but most consider part of county government
Receive state and county operating funds and state cost share funds
Association formed in 1950s = Executive Director for 10 years
Soil & Water Commission
Establishing the rules and procedures of the cost share programs, currently funded at $5M
Division – in NC Dept of Ag
Staff to commission, currently~40
Provides resources and assistance to Districts on all fronts
NRCS currently capped at ~120 in NC
$22M in EQIP annually
RC&Ds = 11 in state, covering ¾ of state
Some in good place post loss of federal funds, others still looking for better structure
DEA = strong leadership in employee ranks
Foundation, next slide
$15M to date, leverage $16M more
Formed 20 years ago by state Association
Brings a more in-depth level of support to conservation in our state
Michelle
Based on national MOA template, but added Foundation
Current District + Partnership Strengths –
The Power of Local Relationships (7) – personal relationships with private landowners and the community
Technical Capacity (7) – provide site specific solutions following national standards
Unique Organizational Structure (7) - provide a bridge from local to state to national levels;
Work that Improves the Environment (6) –offering a community to regional approach to solve issues
The Strength of the Conservation Partnership (6) –proud legacy; the partnership as a “family”; allows for a cross pollination of ideas
Locally Led Conservation through Strong Leadership (5) –partners are stronger when Districts are strongest
Education + Outreach (4) –pathway for future leader development
Current District + Partnership Weaknesses
Partnership Composition, Support, and Functionality (4) – lack of nontraditional partners; limited legislative support; too departmentalized;
Program Delivery (4) – Regulatory challenges; loss of local decision-making;
Local Board Engagement (4) – too much reliance on partners, county no longer relies on the District as the “go to” for land management issues
Job Skills Development and Training (4) –limited cross training; colleges not teaching basic conservation skills; inability to modernize
Workload (4) - high attrition rates leads to a loss of institutional knowledge;
Limited Resources (3) –lower salaries than industry; un-funded mandates; and being expected to “do more with less”
Limited Public Understanding (2) –inability to link conservation benefits to economic benefits; limited focus on adult outreach programs
Outliers important points offered by a single group
no time to do long-range visioning
Farmers adopt technology faster than the partnership so that partners are losing their technical edge
board composition – ag background or not, older or younger, looking beyond county lines
Future Opportunities
Increase Organizational Capacity – diversify services, partner with local businesses + corporate; attract next generation to spur innovation;
Advocacy + Engagement –assume active role in Farm Bill discussions; capitalize on national interest in water quality and water quantity
Agriculture Innovations – precision agriculture; small farm startups; new technologies such as drones + remote sensing; emerging markets
Changing Land Use due to Urbanization –working lands preservation, stormwater management, land use buffers
Education + Marketing – modernize youth education programs; large scale media campaigns; develop next generation messaging
Natural Resource Issues soil health, cover crops, carbon sequestration; precision ag; animal waste management; air quality
Outliers
Conservation with an Impact + watershed to landscape scale conservation
Climate change – linkages to soil health + water quantity
Population growth and increase in food demand
Water usage groundwater management + regional water management
Negatively Impact Locally Led Conservation Delivery
Privatization of Conservation Delivery
Limited Resources and Staff Capacity
Local Leadership Attrition
Regulations that limit the voluntary approach
Outliers population growth; resistance to climate change; current political climate; unwilling to be innovative and solution oriented;
Collective Vision of Locally Led Conservation Delivery
Below is a word cloud of thoughts offered by the other state associations, national organizations, and state level supporting groups. The title page includes statements made by Conservation Districts in the online survey.
How other state associations, national orgs, and state level orgs answered question of Future Vision of Locally Led Conservation
Local Solutions
Build, Share, Research
Voluntary, prioritization
Small word - measurable
Survey opened after Annual Meeting and stayed open 2 months
88 Districts participated
Did get feedback that Districts found the survey cumbersome, next time need to do an orientation for staff to answer questions up front
Note survey designed with open ended questions, so no question has a checklist of items to tick off
Facilitation Team lumped like answers together for analysis
District Top 3 Strengths
#1 Technically strong and knowledgeable staff
#2 District staff and board understand the needs of local community and the landscape = “Locally Led”
#3 Engaged knowledgeable Board
Interesting – Some of these ideas also appeared on external partners “weakness” list = good process in place but maybe we aren’t as affective as we could be
Top 3 Issues
Impacts from Development
Agriculture (emerging markets, regulatory changes)
Need to increase organizational capacity – staffing, program resources, technical assistance tools like equipment, training
Interesting
Piedmont referenced urban issues whereas coastal mentioned water issues
Similar list from partners – lots of discussion at national level on
Landscape Scale Conservation with an Impact
Climate Change & Population growth
these topics but do not seem to surface much at District level
DIFFERENT DISCUSSION POST FLORENCE
Challenges are just Opportunities in disguise
Top answers – not enough funding and not enough program resources – chart lists others
Urbanization
Partnership Cohesion
Changes in agriculture
Public awareness
Reflecting – External – changing state and changing ag markets; Internal – do we play well together and does the public really get us
Partners also included
Privatization of conservation delivery
Local leadership attrition – staff and boards
Interesting Outliers
Inability to be innovative and solution oriented – again, no time to plan ahead / only dealing with immediate issues (brain operations)