The document discusses a group's plan to start producing and marketing non-vegetarian pickles. It summarizes that pickles are an important part of Indian cuisine and enhance the taste of meals. The group's mission is to provide quality non-veg pickles to meet market demand and ensure customer satisfaction. While non-veg pickles are more nutritious and tasty than vegetarian options, they have shorter shelf lives and are more expensive. The group plans to promote their chicken, fish, prawn, and mutton pickles in Gurgaon through direct distribution, retailers, and sampling. They see market potential due to current low availability of non-veg pickles and aim to boost sales.

1. NON VEG. PICKLES
Group members :
Ayush, Avvab, Lokesh, Manish, Manmeet, Prabhat,
Rajat, Ronit & Zeeshan

2. Introduction
• A pickle is specialties of India and assumes important
position in the Indian Cuisine.
• Pickles enhances the tastes of the meal and increases
the satisfaction after every meal.
• Non veg. pickles are prepared from chicken, muton and
sea foods and they supplement the food with vitamins
and minerals.
• They are generally spicy but some are sweet also. They
are table enriches.

3. Pickles are perfect partner for a well made meal
and a 'perker-upper' for a not so perfect one !!

4. Our Mission
 To serve a product of choice
 To provide our customers with quality products
made with the best ingredients that meets
market demands.
 We a re committed to continuously improve
and believe largely in customer satisfaction.

5. Pros & Cons of Non Veg
Pickles :
Pros :
 More Nutritious and healthy
 Much more tastier in comparisson to Veg Pickle.
Cons:
 Lesser durablity i.e need to consume in a mean time
 More expensive and lesser avlaiblity.

6. Varients Of Non Veg
Pickels
Chicken Pickle Prawn Pickle Fish Pickle Mutton Pickle

7. Location
 Present location we surveyed in the gurgaon and sub urban
areas are :
oKapaseda extension
oSohana Road
oPalam Vihar
oSector 17
oSectror 71
oSecor 72
oSector 21
oSector 22
oSector 23
oSector 52
oSector 57
oSector 39

8. Present Market Share
22
4.5
59
14.5
Veg Pickle
Non Veg Pickle
Mix fruit Pickle
Chutneys
37
13
46
4
Hotels/Rest.
Students
Families
Street Vendors

9. Our Plan
 We will boost existing dull sale of Non Veg Pickles and
will make it common.
 Will gona do publicity of the product and increase its
current avlaiblity in the market.
 We will also give free samples and other offers to
promote our product.
 We will also sell our product through chanel of dect
distribution to Vendors, Retailors and Customers.

10. Market Research
 These products have very good market potential as
they are consumed in most of the households,
restaurants, other eateries, clubs, hostels etc.
 They are sold through many outlets like grocery shops,
departmental stores etc.
 The average consumption of pickles is around 2 kg’s. per
family per year.
 Sales are less due to unavlaiblity of Non Veg Pickles.

11. Strength –
Naturals pickles are
homemade.
The cost of our
product is also lower as
compared to other
pickles.
Weakness –
This product is new
introduced in market.
As a result it has to
compete with other old
and well known products
which consumers have
been using.
SWOT Analysis

12. Opportunities –
There are good
opportunities of profits as
consumers would like to buy a
lower priced product.
This product will be
demanded in retail shops &
super markets as a result.
 There are opportunities of
expansion of the firm too
with production at a larger
scale.
Threats –
The threats
would be the other
famous &
demanded pickles
brand that already
exists in the
market.
People are used
to the taste of
their product.

13. Target Audience
 Housewives
 Chefs and cooks
 Restaurants
 Canteen
 Wholesalers
 Retailers
 Fast food stalls
 Shops

14. Competitors
Our competitors are all the
leading brands like:
 Mother recipe
 Nilons
 Priya pickles

15. Customer Survey
NATURAL PICKLES