This is a
“What’s-your-Zing?”
   Presentation


             by Brand Therapist
        Mary van de Wiel (Call me Van)

  ...
Is your brand
  doing everything
you want (and need)
      it to do?
How’s your “relationship”
with your brand?


Here, take this relationship quiz:

  Is your brand behaving?
  Are you havin...
The world is different today.
If you want to STAND OUT,
  your brand needs ZING.

   No question about it.
But the million dollar
 question is HOW?

   How do I create
an irresistible brand?
You take on the role of
         Quintessential
    Brand Agent/Provocateur.

       Tap into your ZING.

  And when you d...
OK. Here’s what we’re going to look at:

• Why ZING matters
• Why and how to tap into your Zing
• How it will give you a l...
OK. Why should
 I care about Zing?
  It’s one of the quickest ways
for others to recognize you and
           your brand.
However,
  there’s a catch.
First, you have to recognize
yourself (and your brand).
Yeah, BUT
what is “zing”?
n. – zing (i) that exquisite, irresistible
part of every entrepreneur CEO that needs
to be identified, captured, articulat...
v. – to zing your brand. (iii) a provoca-
tive way of doing business in this econ-
omy; a new paradigm shift in building
a...
Why tap into your Zing?
OK. Let’s talk BENEFITS…

Noº 1 It powers up your credibility factor.
Noº 2 You’re seen as an indu...
n.– zing factor (iv) an unmistakable
quality an individual or entity
embodies in order to naturally attract
clients, reson...
Recognizing your Zing Factor is going to
help you connect with people (aka clients,
customers and buyers).
n. – master of zing (iv) a person who
zings; also, one who steps up to the
plate; steps into their brand; stakes
out their...
Want to meet 10 Masters of Zing
on Oct 1 & 2?

Sign up (for FREE) at
www.BlahToZingSummit.com
Drum roll please...

Meet 10 Masters ready to help you
revitalize, re-energize and rethink your
brand.
SIMON SINEK
Startwithwhy.com

TOPIC: WHY YOU DO WHAT YOU
DO:

Simon wakes up every day to inspire
people to do the things ...
ANITA CAMPBELL
Smallbiztrends.com

TOPIC: Brand Personality:

Anita loves small business! You’ll discov-
er how to be more...
KAIRA ROUDA
Kairarouda.com

TOPIC: Putting the Real You in Your
Business:

Kaira says “this is the decade of the
entrepren...
LIZ TAYLOR
Wow-at-work.com

TOPIC Creativity: Why Your Right
Brain is the More Provocative Side:

Liz says “Business today...
Nick Morgan, Ph.D
Publicwords.com

TOPIC: The Art of Rethinking Com-
munication:

Nick says everyone has two conversa-
tio...
MARY VAN DE WIEL [Yours truly!]
Zingyourbrand.com
Maryvandewiel.com

TOPIC: The Art of Zing:

Zing is about fun. Brands do...
NINA L. KAUFMAN, ESQ.
Askthebusinesslaywer.com

TOPIC: Risky Business:

Nina is the one self-described wet blan-
ket on th...
MELANI WARD
Melaniward.com

TOPIC: Going with the Flow:

Melanie knows a lot about tapping into
your “Irresistibility Fact...
DIANNE LEGRO
Speakingsuccessinternational.com

TOPIC: Skyrocket your Influence
and your Profits:

Diane will show you how ...
KIM DEYOUNG
Metromom.com

TOPIC: This Girl is Living Proof:

Kim is by nature, totally left brain. But
ever since she allo...
So here’s the bottom line.

Want to reinvent your brand?
Start with getting your head around WHO
you are!
When you tap into your ZING, that’s
 when you’ll see your business and
   your bottom line transform!
Will you join us?
BRAND REINVENTION SUMMIT

       OCT 1-2 2009
     Sign up. It’s free!

 www.blahtozingsummit.com
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What's your zing?

  1. 1. This is a “What’s-your-Zing?” Presentation by Brand Therapist Mary van de Wiel (Call me Van) Online Branding Expert zingyourbrand.com // blahtozingsummit.com
  2. 2. Is your brand doing everything you want (and need) it to do?
  3. 3. How’s your “relationship” with your brand? Here, take this relationship quiz: Is your brand behaving? Are you having FUN with your brand? Is your brand wildly irresistible? (OK. How did you score? Be honest!)
  4. 4. The world is different today. If you want to STAND OUT, your brand needs ZING. No question about it.
  5. 5. But the million dollar question is HOW? How do I create an irresistible brand?
  6. 6. You take on the role of Quintessential Brand Agent/Provocateur. Tap into your ZING. And when you do, it’ll transform your business and your bottom line.
  7. 7. OK. Here’s what we’re going to look at: • Why ZING matters • Why and how to tap into your Zing • How it will give you a leg up in this economy • Meet the Masters of Zing @ Brand Reinvention Summit Oct 1-2
  8. 8. OK. Why should I care about Zing? It’s one of the quickest ways for others to recognize you and your brand.
  9. 9. However, there’s a catch. First, you have to recognize yourself (and your brand).
  10. 10. Yeah, BUT what is “zing”?
  11. 11. n. – zing (i) that exquisite, irresistible part of every entrepreneur CEO that needs to be identified, captured, articulated and expressed in your brand
  12. 12. v. – to zing your brand. (iii) a provoca- tive way of doing business in this econ- omy; a new paradigm shift in building a thriving business for the 21C.
  13. 13. Why tap into your Zing? OK. Let’s talk BENEFITS… Noº 1 It powers up your credibility factor. Noº 2 You’re seen as an industry expert. Noº 3 You land more clients. Noº 4 And, ultimately, it impact your bottom line. (Yes – I want that!)
  14. 14. n.– zing factor (iv) an unmistakable quality an individual or entity embodies in order to naturally attract clients, resonate with people, capture attention, turn heads; also, acts like a natural magnet.
  15. 15. Recognizing your Zing Factor is going to help you connect with people (aka clients, customers and buyers).
  16. 16. n. – master of zing (iv) a person who zings; also, one who steps up to the plate; steps into their brand; stakes out their territory; owns their brilliance. (You get the idea)
  17. 17. Want to meet 10 Masters of Zing on Oct 1 & 2? Sign up (for FREE) at www.BlahToZingSummit.com
  18. 18. Drum roll please... Meet 10 Masters ready to help you revitalize, re-energize and rethink your brand.
  19. 19. SIMON SINEK Startwithwhy.com TOPIC: WHY YOU DO WHAT YOU DO: Simon wakes up every day to inspire people to do the things that inspire them. You’ll love this big picture thinker and author of “Start With Why”.
  20. 20. ANITA CAMPBELL Smallbiztrends.com TOPIC: Brand Personality: Anita loves small business! You’ll discov- er how to be more spontaneous in your brand, let your true self come through (scary, I know), and connect personally online – more often.
  21. 21. KAIRA ROUDA Kairarouda.com TOPIC: Putting the Real You in Your Business: Kaira says “this is the decade of the entrepreneur and there’s never been a more level playing field, so get out there and put the REAL YOU back in your business.”
  22. 22. LIZ TAYLOR Wow-at-work.com TOPIC Creativity: Why Your Right Brain is the More Provocative Side: Liz says “Business today needs creative thinking like never before. It’s a new para- digm shift going on and it’s certainly going to take a lot of left brain people out of their comfort zone!”
  23. 23. Nick Morgan, Ph.D Publicwords.com TOPIC: The Art of Rethinking Com- munication: Nick says everyone has two conversa- tions going on simultaneously. “The first is verbal. The second is non-verbal and it’s the clues your body language is giving out.” Learn how to pay attention to both.
  24. 24. MARY VAN DE WIEL [Yours truly!] Zingyourbrand.com Maryvandewiel.com TOPIC: The Art of Zing: Zing is about fun. Brands don’t like being boring, bland, apologetic and they hate sitting in the back seat. Hey, when’s the last time you had fun with your brand?
  25. 25. NINA L. KAUFMAN, ESQ. Askthebusinesslaywer.com TOPIC: Risky Business: Nina is the one self-described wet blan- ket on the speaker roster because as an attorney, it’s her job to keep entrepre- neurs and brand agent/provocateurs out of trouble.
  26. 26. MELANI WARD Melaniward.com TOPIC: Going with the Flow: Melanie knows a lot about tapping into your “Irresistibility Factor” so you attract more clients and make a splash in your industry.
  27. 27. DIANNE LEGRO Speakingsuccessinternational.com TOPIC: Skyrocket your Influence and your Profits: Diane will show you how to focus on be- ing PRESENT when speaking in public. And she offers creative and surprising ways to deal with every kind of fear – imaginable!
  28. 28. KIM DEYOUNG Metromom.com TOPIC: This Girl is Living Proof: Kim is by nature, totally left brain. But ever since she allowed the right side of her brain to run her business, it’s taken off. She’ll give you a peek inside the brain of a Brand Agent/Provocateur.
  29. 29. So here’s the bottom line. Want to reinvent your brand? Start with getting your head around WHO you are!
  30. 30. When you tap into your ZING, that’s when you’ll see your business and your bottom line transform!
  31. 31. Will you join us? BRAND REINVENTION SUMMIT OCT 1-2 2009 Sign up. It’s free! www.blahtozingsummit.com

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