METal final naming ppt

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METal final naming ppt

  1. 1.
  2. 2. STOP!<br />1. Remove your blinkers. <br /> 2. Set your ego aside.<br /> 3. This is not about you. <br />
  3. 3. What’s in a name?<br />
  4. 4. No less thaneverything(Right, Ken!)<br />
  5. 5. Do:<br />Top 10% of all companies - ever.<br /> <br />Don’t: <br />Waste your time and mine.<br />
  6. 6. The What <br />Definition <br />Values <br />Purpose<br />
  7. 7. Definition<br />Two choices:<br />Everything to everyone<br />b) Something to someone<br />
  8. 8. Why?<br />If you don’t know who you are…<br />neither do we.<br />
  9. 9. Values<br /> Be human.<br /> Have emotions.<br /> Find your voice.<br />
  10. 10. Why?<br />Because we are too.<br />
  11. 11. Purpose<br />What you contribute <br />NOT <br />get.<br />
  12. 12. Why?<br />It makes you meaningful <br />and sharable to others.<br />
  13. 13. Benefits<br />Market with consistency/effectiveness<br />Be shared to earn WOM/goodwill/loyalty<br /> <br />Contribute to generate profit<br />
  14. 14. Where to start?<br />2 options:<br />What you do (how you act)<br />2. Who you are (how you sound)<br />
  15. 15. Warning!<br />Outward in<br />NOT<br />Inward out<br />
  16. 16. What to own?<br /> Emotional <br /> high <br /> ground<br />
  17. 17. What to sell?<br />What the buyer wants <br />NOT <br />what the seller has.<br />
  18. 18. How to do it?<br />1. Paper the walls<br />Interrogate<br />Reduce<br />Research<br />(Re)Design<br />Stop<br />
  19. 19. B2B<br />Authority<br /> <br />B2C<br />Humanity<br />
  20. 20. Market Realities<br />Emotions are your currency<br />Business is irrevocably social<br /> <br />Top down control lost to bottom up community<br /> <br />Technology changes, values don’t<br /> <br />Shared values leverage community<br /> <br />Expand self-interest to include greater good<br /> <br />Look to community for profit, IP and longevity<br />
  21. 21. Clear?<br />To leverage community commit to a purpose<br />that serves the greater good based on<br />authentic core values.<br />
  22. 22. Yoda Moment 1<br />Technology is teaching us to be human again.<br />
  23. 23. Yoda Moment 2<br />When you own the relationship <br />you own everything. <br />
  24. 24. Yoda Moment 3<br />Companies will be distinguished by <br />the quality of their listening.<br />
  25. 25. Branding and Naming<br />It not what you do, it’s who you are.<br />
  26. 26. How do I know I got it right?<br />Reverse <br />Elevator <br />Pitch<br />
  27. 27. Blogger: www.simonmainwaring.com<br />Twitter: @simonmainwaring<br />

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