SlideShare a Scribd company logo
TAKING AIM AT THE BRAND BULLIES NAOMI KLEIN
A BOOK REVIEW BY
GROUP Q:
Camille Du
Nathan Siu
Andrea Fox
Vijay Raju
Joanne Wong
Maggie Chow
NAOMI KLEIN
 Born into a political family
• As a child was obsessed by
branded
merchandise
 Acclaimed journalist, writer and
social activist
• Current journalist of the New York
Times and The Guardian
• Author of the international best
seller The
Shock Doctrine: The Rise of
Disaster Capitalism, 2007
• Critic of corporate globalisation
 Spent 5 years writing No Logo
through extensive travel, tracking the
rise of anti-corporate activism
• Named one of the top 100
most
important Canadian books
ever
published, The Literacy
Review of
Canada
• No Logo is about brands –
Klein raises awareness
about the
social, political, and ethical
issues
involved with multinational
super
brands
‘A Movement Bible’ The New York
Times
 No Space
 No Choice
 No Jobs
 No Logo
NONO
SPACESPACE
 Products were generic and brand-less
 Late 1900s started a shift where marketing and
branding was
the most important factor
• Production and quality took the back seat
 No area is free of it
• Even vending machines are branded
 Brands integrated in all aspects of
life
• Event sponsors (Olympics)
• Opinion leaders
• Rogers Arena
 They control our perceptions
• Nike means athletic
 Use of opinion leaders to influence our thoughts
 Is it right for Michael Jordon to be the face of a
brand that he
would not wear if it weren’t for Nike
endorsements?
 Should brands invade our everyday life and hire cool
opinion
leaders to promote their products?
NONO
CHOICECHOICE
 Large corporations own the market
Buyout strategies
• Wal-Mart purchases Woolco and Wertkauf
 Purchasing power of retailer
• Wal-Mart pressures suppliers to lower prices
• Nirvana incident
 Monetary advantage
• More advertisements
• Turning the world into an experimental “Hollywood”
No choice for consumers: only big brand names
Bulling suppliers
• Can suppliers go elsewhere?
 Who can fight back?
Will the world turn into one big brand name for each
sector?
NO JOBSNO JOBS
 The Discarded Factory
• Export processing zones – EPZs
• The “promise” – industrialization in LCDs
• The reality – a development mirage
 Threats and Temps
• Back home, full-time jobs replaced by temporary
contract, part-time
workers, freelance, homemakers
• Example – Microsoft
 Breeding Disloyalty
• Layoffs, elimination of permanent jobs, loss of stability
causing
backlash of employees against the corporations
Multinational Corporations and Exploitation
• The demand for the cheapest labor possible creates a
wage lower
than what’s required for subsistence
Multinationals and Unfair Competition
• MNCs act as consumers “shopping around” for the
cheapest labor
creating cutthroat competition
Multinationals and Human Rights
• MNCs using contractors may not indirectly violate basic
human rights
NO LOGONO LOGO
 Political Movements
• Adbusters Magazine & Culture Jamming
• Reclaim the Streets Movement
• McLibel Trial
• Anti-sweat shop movements
A form of subvertising aiming to expose questionable political
assumptions behind commercial culture
Re-figuring ads to support personal freedom of consumption
 Local organizers blocking busy roads
 Large-scale Bike ride movement
 Claiming back Public space lost to branded life
 Stood up for political issues
 Global Street Party in 1998
 Sweatshop – a term for any working environment
considered to
be unacceptably difficult or dangerous
 McDonald’s VS Morris & Steel
 Make a difference through the governments and
taking legal
actions
 Marxism undertone
 Being a brand of itself
• Publishing through a media monopoly – Flamingo
 Ideas over-generalized to audience
 Lack of alternative views
• Sponsorship
• Foundations
 Record of observations, what’s next?
 Petition and government regulations
No logo

More Related Content

What's hot

Marketing management (4)
Marketing management (4)Marketing management (4)
Marketing management (4)
NMIMS ASSIGNMENTS HELP
 
Broadland balloons promotional video
Broadland balloons promotional videoBroadland balloons promotional video
Broadland balloons promotional video
jordan_knights
 
Proposal submission h&m v2
Proposal submission h&m v2Proposal submission h&m v2
Proposal submission h&m v2
APSOTW
 
Retro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionRetro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An Introduction
Mridhul. K.M
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
Kavita Antony
 
Company Marketing Strategy - Vans
Company Marketing Strategy - VansCompany Marketing Strategy - Vans
Company Marketing Strategy - Vans
Chris Parks
 
H&M FASHION RFP
H&M FASHION RFPH&M FASHION RFP
H&M FASHION RFP
Rob Campbell
 
H&m apsotw(r duncan)
H&m apsotw(r duncan)H&m apsotw(r duncan)
H&m apsotw(r duncan)
APSOTW
 
Becoming a Household Name, by Emily Simmons
Becoming a Household Name, by Emily SimmonsBecoming a Household Name, by Emily Simmons
Becoming a Household Name, by Emily Simmons
American Enterprise
 
H&m assignment
H&m assignmentH&m assignment
H&m assignment
APSOTW
 
Retrobrands:Everything Old Is New Again
Retrobrands:Everything Old Is New AgainRetrobrands:Everything Old Is New Again
Retrobrands:Everything Old Is New Again
Ayman Sarhan
 
H&m rfp
H&m rfpH&m rfp
H&m rfp
APSOTW
 
H&m pitch a[p]sotw
H&m pitch a[p]sotwH&m pitch a[p]sotw
H&m pitch a[p]sotw
APSOTW
 
Drucker chapter 3
Drucker chapter 3Drucker chapter 3
Drucker chapter 3
detjen
 
H&m final
H&m finalH&m final
H&m final
APSOTW
 
Failed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketingFailed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketing
Suryakumar Thangarasu
 
First pesentation
First pesentationFirst pesentation
First pesentation
nestormejiaforero
 
Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1
alboss23
 
ADVERTISING
ADVERTISINGADVERTISING
ADVERTISING
NehaShivani3
 
The Old Spice Television & Social Media Campaign
The Old Spice Television & Social Media CampaignThe Old Spice Television & Social Media Campaign
The Old Spice Television & Social Media Campaign
Drthomasbrand Limited
 

What's hot (20)

Marketing management (4)
Marketing management (4)Marketing management (4)
Marketing management (4)
 
Broadland balloons promotional video
Broadland balloons promotional videoBroadland balloons promotional video
Broadland balloons promotional video
 
Proposal submission h&m v2
Proposal submission h&m v2Proposal submission h&m v2
Proposal submission h&m v2
 
Retro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An IntroductionRetro branding / Retro marketing- An Introduction
Retro branding / Retro marketing- An Introduction
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
 
Company Marketing Strategy - Vans
Company Marketing Strategy - VansCompany Marketing Strategy - Vans
Company Marketing Strategy - Vans
 
H&M FASHION RFP
H&M FASHION RFPH&M FASHION RFP
H&M FASHION RFP
 
H&m apsotw(r duncan)
H&m apsotw(r duncan)H&m apsotw(r duncan)
H&m apsotw(r duncan)
 
Becoming a Household Name, by Emily Simmons
Becoming a Household Name, by Emily SimmonsBecoming a Household Name, by Emily Simmons
Becoming a Household Name, by Emily Simmons
 
H&m assignment
H&m assignmentH&m assignment
H&m assignment
 
Retrobrands:Everything Old Is New Again
Retrobrands:Everything Old Is New AgainRetrobrands:Everything Old Is New Again
Retrobrands:Everything Old Is New Again
 
H&m rfp
H&m rfpH&m rfp
H&m rfp
 
H&m pitch a[p]sotw
H&m pitch a[p]sotwH&m pitch a[p]sotw
H&m pitch a[p]sotw
 
Drucker chapter 3
Drucker chapter 3Drucker chapter 3
Drucker chapter 3
 
H&m final
H&m finalH&m final
H&m final
 
Failed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketingFailed products marketing - Consumer goods marketing
Failed products marketing - Consumer goods marketing
 
First pesentation
First pesentationFirst pesentation
First pesentation
 
Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1Lesson 4 5 - marketing and brands-1
Lesson 4 5 - marketing and brands-1
 
ADVERTISING
ADVERTISINGADVERTISING
ADVERTISING
 
The Old Spice Television & Social Media Campaign
The Old Spice Television & Social Media CampaignThe Old Spice Television & Social Media Campaign
The Old Spice Television & Social Media Campaign
 

Viewers also liked

NO LOGO Naomi Klein
NO LOGO Naomi Klein NO LOGO Naomi Klein
NO LOGO Naomi Klein
Guadalupe Fuentes
 
No logo - Naomi Klein
No logo - Naomi KleinNo logo - Naomi Klein
No logo - Naomi Klein
shayvel
 
No logo - Naomi Klein
No logo - Naomi KleinNo logo - Naomi Klein
No logo - Naomi Klein
shayvel
 
NO LOGOS Naomi Klein Cap. 9
NO LOGOS Naomi Klein  Cap. 9 NO LOGOS Naomi Klein  Cap. 9
NO LOGOS Naomi Klein Cap. 9
Guadalupe Fuentes
 
Naomi Klein "No logo"
Naomi Klein "No logo"Naomi Klein "No logo"
Naomi Klein "No logo"
shayvel
 
A quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo designA quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo design
Fiverr
 
Red de Marcas. no-logo. cap 1
Red de Marcas. no-logo. cap 1Red de Marcas. no-logo. cap 1
Red de Marcas. no-logo. cap 1
MATIAS MOCHEN
 

Viewers also liked (7)

NO LOGO Naomi Klein
NO LOGO Naomi Klein NO LOGO Naomi Klein
NO LOGO Naomi Klein
 
No logo - Naomi Klein
No logo - Naomi KleinNo logo - Naomi Klein
No logo - Naomi Klein
 
No logo - Naomi Klein
No logo - Naomi KleinNo logo - Naomi Klein
No logo - Naomi Klein
 
NO LOGOS Naomi Klein Cap. 9
NO LOGOS Naomi Klein  Cap. 9 NO LOGOS Naomi Klein  Cap. 9
NO LOGOS Naomi Klein Cap. 9
 
Naomi Klein "No logo"
Naomi Klein "No logo"Naomi Klein "No logo"
Naomi Klein "No logo"
 
A quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo designA quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo design
 
Red de Marcas. no-logo. cap 1
Red de Marcas. no-logo. cap 1Red de Marcas. no-logo. cap 1
Red de Marcas. no-logo. cap 1
 

Similar to No logo

Top Ten Marketing Books
Top Ten Marketing BooksTop Ten Marketing Books
Top Ten Marketing Books
MBA ASAP
 
Top Trends 2010
Top Trends 2010Top Trends 2010
Mega Trends & Counter Trends
Mega Trends & Counter TrendsMega Trends & Counter Trends
Mega Trends & Counter Trends
Saurage Marketing Research
 
Mega Trends & Counter Trends
Mega Trends & Counter TrendsMega Trends & Counter Trends
Mega Trends & Counter Trends
Saurage Marketing Research
 
Marketing to gen_y
Marketing to gen_yMarketing to gen_y
Marketing to gen_y
LC TECH VIETNAM
 
15 Most Important Marketing Gurus
15 Most Important Marketing Gurus15 Most Important Marketing Gurus
15 Most Important Marketing Gurus
İlker ÖZKAYA, MBA, PMP, PSM I, PSPO I, KMP
 
Launching a Consumer Product in 1996 vs. 2016
Launching a Consumer Product in 1996 vs. 2016Launching a Consumer Product in 1996 vs. 2016
Launching a Consumer Product in 1996 vs. 2016
The Grommet
 
Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksPhilip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talks
Nexo Corporation Srl
 
Surviving in the Social Era
 Surviving in the Social Era Surviving in the Social Era
Surviving in the Social Era
Oscar Gonzales
 
Nurturing Intrapreneurial Mindset
Nurturing Intrapreneurial MindsetNurturing Intrapreneurial Mindset
Nurturing Intrapreneurial Mindset
Tathagat Varma
 
Mark's Work Wearhouse Presentation Slides
Mark's Work Wearhouse Presentation SlidesMark's Work Wearhouse Presentation Slides
Mark's Work Wearhouse Presentation Slides
shadabz
 
Media presentation template
Media presentation templateMedia presentation template
Media presentation template
FayeVictoria
 
advertising
advertising advertising
advertising
Hailemariam Kebede
 
How global brands compete
How global brands compete How global brands compete
How global brands compete
Arjun Rai
 
Does marketing do more harm to society than good?
Does marketing do more harm to society than good?Does marketing do more harm to society than good?
Does marketing do more harm to society than good?
Shanmuga Pillaiyan
 
NPD presentation.pptx
NPD presentation.pptxNPD presentation.pptx
NPD presentation.pptx
abdul393414
 
Branding 102
Branding 102Branding 102
Branding 102
Kevin Stein
 
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 SlideshowNewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
Dr. William J. Ward
 
Reinders generations & social media (ss)
Reinders generations & social media (ss)Reinders generations & social media (ss)
Reinders generations & social media (ss)
Steve Drake
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
KiranTiwari42
 

Similar to No logo (20)

Top Ten Marketing Books
Top Ten Marketing BooksTop Ten Marketing Books
Top Ten Marketing Books
 
Top Trends 2010
Top Trends 2010Top Trends 2010
Top Trends 2010
 
Mega Trends & Counter Trends
Mega Trends & Counter TrendsMega Trends & Counter Trends
Mega Trends & Counter Trends
 
Mega Trends & Counter Trends
Mega Trends & Counter TrendsMega Trends & Counter Trends
Mega Trends & Counter Trends
 
Marketing to gen_y
Marketing to gen_yMarketing to gen_y
Marketing to gen_y
 
15 Most Important Marketing Gurus
15 Most Important Marketing Gurus15 Most Important Marketing Gurus
15 Most Important Marketing Gurus
 
Launching a Consumer Product in 1996 vs. 2016
Launching a Consumer Product in 1996 vs. 2016Launching a Consumer Product in 1996 vs. 2016
Launching a Consumer Product in 1996 vs. 2016
 
Philip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talksPhilip Kotler presentazione bologna innovation talks
Philip Kotler presentazione bologna innovation talks
 
Surviving in the Social Era
 Surviving in the Social Era Surviving in the Social Era
Surviving in the Social Era
 
Nurturing Intrapreneurial Mindset
Nurturing Intrapreneurial MindsetNurturing Intrapreneurial Mindset
Nurturing Intrapreneurial Mindset
 
Mark's Work Wearhouse Presentation Slides
Mark's Work Wearhouse Presentation SlidesMark's Work Wearhouse Presentation Slides
Mark's Work Wearhouse Presentation Slides
 
Media presentation template
Media presentation templateMedia presentation template
Media presentation template
 
advertising
advertising advertising
advertising
 
How global brands compete
How global brands compete How global brands compete
How global brands compete
 
Does marketing do more harm to society than good?
Does marketing do more harm to society than good?Does marketing do more harm to society than good?
Does marketing do more harm to society than good?
 
NPD presentation.pptx
NPD presentation.pptxNPD presentation.pptx
NPD presentation.pptx
 
Branding 102
Branding 102Branding 102
Branding 102
 
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 SlideshowNewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
NewhouseSU COM 107 Communications and Society #NH1074Ward - Ch. 10 Slideshow
 
Reinders generations & social media (ss)
Reinders generations & social media (ss)Reinders generations & social media (ss)
Reinders generations & social media (ss)
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 

Recently uploaded

按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
kuapy
 
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdfADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
GregMichaelTapawan
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
qo1as76n
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
bagmai
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
yufen5
 
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Designforuminternational
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
pavankumarpayexelsol
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
DakshGudwani
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
PabloMartelLpez
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
21uul8se
 
一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理
一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理
一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理
67n7f53
 

Recently uploaded (20)

按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
 
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdfADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理
 
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build  Your Online Presence 2024.pptxBest Digital Marketing Strategy Build  Your Online Presence 2024.pptx
Best Digital Marketing Strategy Build Your Online Presence 2024.pptx
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
 
一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理
一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理
一比一原版(LaTrobe毕业证书)拉筹伯大学毕业证如何办理
 

No logo

  • 1. TAKING AIM AT THE BRAND BULLIES NAOMI KLEIN A BOOK REVIEW BY GROUP Q: Camille Du Nathan Siu Andrea Fox Vijay Raju Joanne Wong Maggie Chow
  • 2. NAOMI KLEIN  Born into a political family • As a child was obsessed by branded merchandise  Acclaimed journalist, writer and social activist • Current journalist of the New York Times and The Guardian • Author of the international best seller The Shock Doctrine: The Rise of Disaster Capitalism, 2007 • Critic of corporate globalisation  Spent 5 years writing No Logo through extensive travel, tracking the rise of anti-corporate activism
  • 3. • Named one of the top 100 most important Canadian books ever published, The Literacy Review of Canada • No Logo is about brands – Klein raises awareness about the social, political, and ethical issues involved with multinational super brands ‘A Movement Bible’ The New York Times  No Space  No Choice  No Jobs  No Logo
  • 5.  Products were generic and brand-less  Late 1900s started a shift where marketing and branding was the most important factor • Production and quality took the back seat
  • 6.  No area is free of it • Even vending machines are branded  Brands integrated in all aspects of life • Event sponsors (Olympics) • Opinion leaders • Rogers Arena  They control our perceptions • Nike means athletic
  • 7.  Use of opinion leaders to influence our thoughts  Is it right for Michael Jordon to be the face of a brand that he would not wear if it weren’t for Nike endorsements?  Should brands invade our everyday life and hire cool opinion leaders to promote their products?
  • 9.  Large corporations own the market Buyout strategies • Wal-Mart purchases Woolco and Wertkauf  Purchasing power of retailer • Wal-Mart pressures suppliers to lower prices • Nirvana incident  Monetary advantage • More advertisements • Turning the world into an experimental “Hollywood”
  • 10. No choice for consumers: only big brand names Bulling suppliers • Can suppliers go elsewhere?  Who can fight back? Will the world turn into one big brand name for each sector?
  • 12.  The Discarded Factory • Export processing zones – EPZs • The “promise” – industrialization in LCDs • The reality – a development mirage  Threats and Temps • Back home, full-time jobs replaced by temporary contract, part-time workers, freelance, homemakers • Example – Microsoft  Breeding Disloyalty • Layoffs, elimination of permanent jobs, loss of stability causing backlash of employees against the corporations
  • 13. Multinational Corporations and Exploitation • The demand for the cheapest labor possible creates a wage lower than what’s required for subsistence Multinationals and Unfair Competition • MNCs act as consumers “shopping around” for the cheapest labor creating cutthroat competition Multinationals and Human Rights • MNCs using contractors may not indirectly violate basic human rights
  • 15.  Political Movements • Adbusters Magazine & Culture Jamming • Reclaim the Streets Movement • McLibel Trial • Anti-sweat shop movements
  • 16. A form of subvertising aiming to expose questionable political assumptions behind commercial culture Re-figuring ads to support personal freedom of consumption  Local organizers blocking busy roads  Large-scale Bike ride movement  Claiming back Public space lost to branded life  Stood up for political issues  Global Street Party in 1998
  • 17.  Sweatshop – a term for any working environment considered to be unacceptably difficult or dangerous  McDonald’s VS Morris & Steel  Make a difference through the governments and taking legal actions
  • 18.  Marxism undertone  Being a brand of itself • Publishing through a media monopoly – Flamingo
  • 19.  Ideas over-generalized to audience  Lack of alternative views • Sponsorship • Foundations  Record of observations, what’s next?  Petition and government regulations

Editor's Notes

  1. Inspiration for No Logo came from Tom Peter’s 1997 article, “The Brand Called You” in his Fast Company Magazine, which proposes that companies should capitalize on branding, image and creating a lifestyle in order to build a strong successful corporation. lein’s key idea is that the most cutting-edge businesses no longer produce products, but brands.
  2. Her book No Logo, Published in 2000, was hailed by the New York Times as ‘a movement Bible of the anti-globalisation movement’, which for many became known as a manifesto of the anti-corporate globalisation movement. It is a book against corporate brands, particularly those of North American, that tells a story of rebellion and self-determination in the face of our new branded world. Ron Hagon described it as ‘a comprehensive account of what the global economy has wrought (created) and the actions taking place to Thwart (prevent) it.’ Having been published in 2000, shortly after the 1999 WTO ministerial Conference protests in Seattle that generated huge media attention, No Logo became one of the most influential books about the anti-globalisation movement and an international best seller. A theme that reoccurs throughout the book is that large multinational corporations consider the marketing of a brand name to be more important than the actual manufacture of products, which Klein suggests, helps explain the shift to production in Third World countries in such industries as clothing and computer hardware. There are 4 sections to the book; No Space, No Choice, No Jobs and No Logo, which we will look at now.