1. By Jordan Knights

2.  Promotional videos -purpose
 list of targets to achieve , such as …
 increase sales
 Introduce a new product or service
 Display higher quality products than the
competition
 There are three fundamental rules a promotional
video should adhere to. These are ...
 Make the company look different
 Increase demand for a product or service
 Standing out from the crowd

3.  Promotional video for Broadland hot air
balloon rides
 Raise awareness for the company
 Persuade nervous or cautious people
 once in a life time experience

4.  Convince people this isn't a waste of
money
 See Norwich in a different way than
you've ever seen it before
 Very enjoyable experinece
 People of all ages can enjoy

5.  Males and females
 Generation X ( 1950s – early 1980s)
 Middle to older generation – 30 – 65
 Social status ABC1
 Normal 9 – 5 Job
 Facebook
 Corporate companies – Activity

6.  Mostly extra diagetic sound
 Interviews with both client and consumers
 POV shots from the hot air balloons
 Take off and landing
 Views over the city and country side

7.  Depending on overall quality , Broadland
balloons website
 Youtube possibility
 Facebook page possibility
 Feedback through youtube comments,
facebook posts and through a message board
on Broadland Balloons website