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No budget low budget or blowthebudget
1. No Budget, Low Budget or Blow the budget?
Getting the right UX for your intranet project
Intranets Conference 2014
2. What is UX?
Applying UX
No budget package
Low budget package
Blow the budget package
3. What is UX?
Function(s) + User Interface = System
Acknowledgement to Steve Howard
cc Nic Redhead https://www.flickr.com/photos/somethingness/
4. What is UX?
Learnability, Effectiveness, Attitude, Flexibility
(Shackel 1986) + Usefulness (Booth 1989)
“The key criteria of a system’s usability is the
extent to which it supports the potential for
people who work with it to understand it, to
learn, and to make changes.” (Adler &
Winograd 1992)
Usability is the “effectiveness, efficiency and
satisfaction with which a specified set of users
can achieve a specified set of tasks in a
particular environment.” (ISO)
6. What is UX?
Applying UX
No budget package
Low budget package
Blow the budget package
7. Applying UX – What techniques?
DesignAnalysis Development
user research
existing system analysis
competitive analysis
personas
scenarios or user journeys
user testing
information architecture
navigation model
wireframes
prototype
user testing
user testing
8. Applying UX – What techniques?
DesignAnalysis Development
user research
existing system analysis
competitive analysis
personas
scenarios or user journeys
user testing
information architecture
navigation model
wireframes
prototype
user testing
user testing
UX Objective obtain a
deep understanding of
our audience
UX Objective
create and
communicate the user
interface and
interaction design
UX Objective
identify areas for
improvement in the
quality of the user
experience
9. Applying UX – How much effort?
User Testing example
• Observing a representative set of users performing typical tasks
using the interface of a system
• Objective is to identify issues with the user interface. These may
include – mental model mismatch, workflow problems and issues
with the design of individual element and text in the user
interface
Note: Fidelity is about what is appropriate for the stage of the
project, independent of the budget!
10. Applying UX – How much effort?
No budget
• Minimal preparation
• Quick review of user performing tasks
• Little control
Low Budget
• Prepared tasks
• Standardised method
• Formal data recording and analysis
Full Budget
• Multiple groups within audience
• Prepared tasks
• Standardised method
• Formal data recording and analysis (lab + observers)
• Video highlights
11. Applying UX - Tipping point
As basic and simple as it gets
15. Applying UX - Tipping point
Overall UX effort
Quality
16. What is UX?
Applying UX
No budget package
Low budget package
Blow the budget package
17. “No” budget package
low threshold
in participant selection
scenarios
information
architecture
wireframes
mentoring
user testing with
minimal effort
emphasis on
lightweight or guerilla
design & user testing
18. “Low” budget package
emphasis equally on
user research,
design & user testing
user testing at
strategic points
user research
existing system analysis
personas
scenarios or user journeys
information
architecture
prototype
wireframes
navigation model
competitive analysis
19. “Full” budget package
emphasis on
user experience
strategy
user testing
throughout
user research
existing system analysis
competitive analysis
personas
scenarios or user journeys
information
architecture
prototype
wireframes
navigation model
20. There are grab bags of UX techniques for any budget
Think carefully about how much UX to apply to a project to
avoid the ‘tipping’ point and get the best bang for the buck
Note: Low fidelity does not necessarily equal low budget
IN SUMMARY…
The point behind doing UX…
When we think of the practicalities of applying UX $ to a project, it forces us to think carefully about what exactly is User Experience and what will we get out of it
Overall experience the user has with a product
User experiences the product through the “user interface”
England batsman Kevin Pietersen plays at shot on the morning of the 3rd day of the 1st Test of the 2013 England v Australia Ashes series at Trent Bridge, Nottingham
UX is all about quality
All the more important to be able to define what to focus on the get the best value for your budget
Champion the user
Access to users to expand your common sense
Common sense of professional UX people
Open to discovery
Whether the overall method is waterfall or agile or anything else, need to think of common basic processes and what UX activities/techniques might be performed at each
Esp when trying to determine best bang for buck
And more to the point, what is the purpose of each of the activities?
What do they contribute to?
No – e.g. …
Low – e.g. AURIN
Full - e.g. ANZ, PeCHR
“Tipping Point” - The point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change
Malcolm Gladwell’s book - The Tipping Point: How Little Things Can Make a Big Difference
Explain tipping point as applies to UX
Think of each implement as a UX technique
If we use the metaphor of the pocket knife and you can only apply one technique, it should be the knife!
Audience description + Usability testing + site map + wireframes
Audience description + Usability testing + site map + wireframes
+ personas + competitive analysis
All of the above + another card sort + high fidelity prototype
Explain tipping point generally
Explain tipping point as applies to UX
e.g. Department of Justice
Interaction with other business units – marketing, communicaitons, IT, etc
e.g. Barclays – My Zone – external consultants initially, then internal user/champion group
e,g, Ericsson, ATC, Sensis
Foster innovation led by the user reference group
Cross functional / Cross discipline involvement - In appropriate capacity include technical staff and other staff in user forums, and build a collaborative synergy and foster a mutual respect between all people engaged in the process
Facilitate ready communication with the product manager of Pivotal UXEg put some semi-structured communication tools in place, such as:
Discussion forums
Product feedback and feature request
Feature voting facilities, including relative weighting of feature demand
Feature forums (meetings/workshops) with user Reference Group
Prototyping of new features for user testing and verification / refinement