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No Budget, Low Budget or Blow the budget?
Getting the right UX for your intranet project
Intranets Conference 2014
What is UX?
Applying UX
No budget package
Low budget package
Blow the budget package
What is UX?
Function(s) + User Interface = System
Acknowledgement to Steve Howard
cc Nic Redhead https://www.flickr.com/photos/somethingness/
What is UX?
Learnability, Effectiveness, Attitude, Flexibility
(Shackel 1986) + Usefulness (Booth 1989)
“The key criteria of a system’s usability is the
extent to which it supports the potential for
people who work with it to understand it, to
learn, and to make changes.” (Adler &
Winograd 1992)
Usability is the “effectiveness, efficiency and
satisfaction with which a specified set of users
can achieve a specified set of tasks in a
particular environment.” (ISO)
What is UX?
What is UX?
Applying UX
No budget package
Low budget package
Blow the budget package
Applying UX – What techniques?
DesignAnalysis Development
user research
existing system analysis
competitive analysis
personas
scenarios or user journeys
user testing
information architecture
navigation model
wireframes
prototype
user testing
user testing
Applying UX – What techniques?
DesignAnalysis Development
user research
existing system analysis
competitive analysis
personas
scenarios or user journeys
user testing
information architecture
navigation model
wireframes
prototype
user testing
user testing
UX Objective obtain a
deep understanding of
our audience
UX Objective
create and
communicate the user
interface and
interaction design
UX Objective
identify areas for
improvement in the
quality of the user
experience
Applying UX – How much effort?
User Testing example
• Observing a representative set of users performing typical tasks
using the interface of a system
• Objective is to identify issues with the user interface. These may
include – mental model mismatch, workflow problems and issues
with the design of individual element and text in the user
interface
Note: Fidelity is about what is appropriate for the stage of the
project, independent of the budget!
Applying UX – How much effort?
No budget
• Minimal preparation
• Quick review of user performing tasks
• Little control
Low Budget
• Prepared tasks
• Standardised method
• Formal data recording and analysis
Full Budget
• Multiple groups within audience
• Prepared tasks
• Standardised method
• Formal data recording and analysis (lab + observers)
• Video highlights
Applying UX - Tipping point
As basic and simple as it gets
Applying UX - Tipping point
A few extras
Applying UX - Tipping point
Complete set
Applying UX - Tipping point
Is it really worth it?
Applying UX - Tipping point
Overall UX effort
Quality
What is UX?
Applying UX
No budget package
Low budget package
Blow the budget package
“No” budget package
low threshold
in participant selection
scenarios
information
architecture
wireframes
mentoring
user testing with
minimal effort
emphasis on
lightweight or guerilla
design & user testing
“Low” budget package
emphasis equally on
user research,
design & user testing
user testing at
strategic points
user research
existing system analysis
personas
scenarios or user journeys
information
architecture
prototype
wireframes
navigation model
competitive analysis
“Full” budget package
emphasis on
user experience
strategy
user testing
throughout
user research
existing system analysis
competitive analysis
personas
scenarios or user journeys
information
architecture
prototype
wireframes
navigation model
There are grab bags of UX techniques for any budget
Think carefully about how much UX to apply to a project to
avoid the ‘tipping’ point and get the best bang for the buck
Note: Low fidelity does not necessarily equal low budget
IN SUMMARY…
Questions
0414 505 837
john@design4use.com.au

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No budget low budget or blowthebudget

  • 1. No Budget, Low Budget or Blow the budget? Getting the right UX for your intranet project Intranets Conference 2014
  • 2. What is UX? Applying UX No budget package Low budget package Blow the budget package
  • 3. What is UX? Function(s) + User Interface = System Acknowledgement to Steve Howard cc Nic Redhead https://www.flickr.com/photos/somethingness/
  • 4. What is UX? Learnability, Effectiveness, Attitude, Flexibility (Shackel 1986) + Usefulness (Booth 1989) “The key criteria of a system’s usability is the extent to which it supports the potential for people who work with it to understand it, to learn, and to make changes.” (Adler & Winograd 1992) Usability is the “effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment.” (ISO)
  • 6. What is UX? Applying UX No budget package Low budget package Blow the budget package
  • 7. Applying UX – What techniques? DesignAnalysis Development user research existing system analysis competitive analysis personas scenarios or user journeys user testing information architecture navigation model wireframes prototype user testing user testing
  • 8. Applying UX – What techniques? DesignAnalysis Development user research existing system analysis competitive analysis personas scenarios or user journeys user testing information architecture navigation model wireframes prototype user testing user testing UX Objective obtain a deep understanding of our audience UX Objective create and communicate the user interface and interaction design UX Objective identify areas for improvement in the quality of the user experience
  • 9. Applying UX – How much effort? User Testing example • Observing a representative set of users performing typical tasks using the interface of a system • Objective is to identify issues with the user interface. These may include – mental model mismatch, workflow problems and issues with the design of individual element and text in the user interface Note: Fidelity is about what is appropriate for the stage of the project, independent of the budget!
  • 10. Applying UX – How much effort? No budget • Minimal preparation • Quick review of user performing tasks • Little control Low Budget • Prepared tasks • Standardised method • Formal data recording and analysis Full Budget • Multiple groups within audience • Prepared tasks • Standardised method • Formal data recording and analysis (lab + observers) • Video highlights
  • 11. Applying UX - Tipping point As basic and simple as it gets
  • 12. Applying UX - Tipping point A few extras
  • 13. Applying UX - Tipping point Complete set
  • 14. Applying UX - Tipping point Is it really worth it?
  • 15. Applying UX - Tipping point Overall UX effort Quality
  • 16. What is UX? Applying UX No budget package Low budget package Blow the budget package
  • 17. “No” budget package low threshold in participant selection scenarios information architecture wireframes mentoring user testing with minimal effort emphasis on lightweight or guerilla design & user testing
  • 18. “Low” budget package emphasis equally on user research, design & user testing user testing at strategic points user research existing system analysis personas scenarios or user journeys information architecture prototype wireframes navigation model competitive analysis
  • 19. “Full” budget package emphasis on user experience strategy user testing throughout user research existing system analysis competitive analysis personas scenarios or user journeys information architecture prototype wireframes navigation model
  • 20. There are grab bags of UX techniques for any budget Think carefully about how much UX to apply to a project to avoid the ‘tipping’ point and get the best bang for the buck Note: Low fidelity does not necessarily equal low budget IN SUMMARY…

Editor's Notes

  1. The point behind doing UX… When we think of the practicalities of applying UX $ to a project, it forces us to think carefully about what exactly is User Experience and what will we get out of it
  2. Overall experience the user has with a product User experiences the product through the “user interface” England batsman Kevin Pietersen plays at shot on the morning of the 3rd day of the 1st Test of the 2013 England v Australia Ashes series at Trent Bridge, Nottingham
  3. UX is all about quality All the more important to be able to define what to focus on the get the best value for your budget
  4. Champion the user Access to users to expand your common sense Common sense of professional UX people Open to discovery
  5. Whether the overall method is waterfall or agile or anything else, need to think of common basic processes and what UX activities/techniques might be performed at each Esp when trying to determine best bang for buck
  6. And more to the point, what is the purpose of each of the activities? What do they contribute to?
  7. No – e.g. … Low – e.g. AURIN Full - e.g. ANZ, PeCHR
  8. “Tipping Point” - The point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change Malcolm Gladwell’s book - The Tipping Point: How Little Things Can Make a Big Difference Explain tipping point as applies to UX Think of each implement as a UX technique If we use the metaphor of the pocket knife and you can only apply one technique, it should be the knife!
  9. Audience description + Usability testing + site map + wireframes
  10. Audience description + Usability testing + site map + wireframes + personas + competitive analysis
  11. All of the above + another card sort + high fidelity prototype
  12. Explain tipping point generally Explain tipping point as applies to UX
  13. e.g. Department of Justice
  14. Interaction with other business units – marketing, communicaitons, IT, etc e.g. Barclays – My Zone – external consultants initially, then internal user/champion group e,g, Ericsson, ATC, Sensis Foster innovation led by the user reference group Cross functional / Cross discipline involvement - In appropriate capacity include technical staff and other staff in user forums, and build a collaborative synergy and foster a mutual respect between all people engaged in the process Facilitate ready communication with the product manager of Pivotal UX Eg put some semi-structured communication tools in place, such as: Discussion forums Product feedback and feature request Feature voting facilities, including relative weighting of feature demand Feature forums (meetings/workshops) with user Reference Group Prototyping of new features for user testing and verification / refinement