WUD The magic phraseUI42 spol. s r.o. (November 2012)
Paľo Vallo at ui42More than:• 60 full-day usability studies• 300 participantsEvery NNg conference in EU in the last 5 years.
What is Usability?Usability:Usability is the ease of use and learnability of a human-made object.Web Usability is a very important characteristics of the website, which affects diretly its possibility to achive the desired goal.The goal:We recommend to define the goal of the usability up front. It can be the understanding of the navigation, finishing the shopping proces, finding the needed information...What is NOT a Usability?A quantitave research focused on the desires of the users.
Usability in SK (since 2007)• Painful beginning• Client evangelizm• First success• Usability as the part of the project• Advanced techniques - personas• Mobile testing
Usability Comparison by Countries• Different mentality (FR, SK)• Different findings (Profesia CZ, HU)• Different personas (Deutche Telekom NL, SK)
Your World Without Usability?• Hard decision makings• Emotional argumentations („All of my friends use it like this“, „Everyone has to see this button“)• The arsenal of different convincing methods („Out internal test proved, that we designed it well“, „Our customers are satisfied, it was shown by our survey.“)• Company department fights - IT, marketing... („We need 15648,8 mandays for this request, is it worth it?“)