This document discusses the importance of staying invested in the market through declines. It shows that if an investor had held their investment through the Global Financial Crisis (GFC) it would be worth R279k today, whereas selling at the lowest point and waiting a year to reinvest would have resulted in a balance of R204k, and staying in cash would be worth only R124k. Additionally, missing just 25 of the best market days between 1995-2016 would lower the annualized return from 15% to 8%. The risk of loss in equities also decreases the longer the investment time horizon, with risk of loss at 18% for a one-year period compared to 0% for a 10-year period. Overall,