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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2021 EXAMINATION
Essentials of HRM
1. In your experience what are the barriers which prevent oneself from being an effective
communicator? What were the challenges you faced? Suggest some ways to handle such
challenges. (10 Marks)
2. Suppose that you are the HR manager at a firm where hiring-freeze has been declared due to
the ongoing pandemic. The plan is to downsize through attrition. What steps would you take to
ensure that you reap the advantages of this strategy while minimizing the disadvantages.
3. Rahul and Priyanka are partners in a content writing company named as ‘Writing4You’. Rahul
says it’s quite clear whether any particular employee of the company is doing their job properly
or not, as they monitor, observe and give them feedback regularly. Being a small company Rahul
feels a formal appraisal process is of no use because they (both Rahul & Priyanka) can keep in
touch with every employee on a regular basis. Priyanka on the other hand, feels that sitting down
and giving formal feedback will reinforce what employees are doing right and get them to
modify things they may be doing wrong. Now, they want you, their management consultant to
advise them on what to do.
a. What performance appraisal problems will ‘Writing4You’ encounter if they continue on the
course of not using formalized performance appraisals? (5 Marks)
b. What guidelines would you recommend to ‘Write4You’ partners for developing an effective
appraisal system?
Business Communication
1. You worked as an intern at SuperEventz Event Management Solutions in the summer of 2018.
You were reporting to Maneka Sharma, the head of digital marketing for SuperEventz. You are
now applying for a job opportunity at Manendra & Manendra for the position of Social Media
Manager. The HR department of Manendra & Manendra needs a letter of recommendation as
part of their hiring process. Write an email to Maneka Sharma requesting for a recommendation.
Use your creativity to make up any details you need in order to craft an effective message.
2. MaxPlus Cottons is closing its Chennai manufacturing plant amidst a slow economic climate.
Mahesh Kumar, Chief Operating Officer needs to be the bearer of bad news. The silver lining is
that all employees will be redeployed to other plants, and there will be no job cuts. Considering
the nature of the news, Mahesh has decided to use the indirect approach while writing the email.
He is thinking of an effective buffer to use in the opening paragraph. What is a buffer? Explain
any 5 types of buffers, illustrate with examples. (10 Marks)
3.a. Rewrite these sentences to reflect your audience’s viewpoint or the “You” Attitude:
1. Your email order cannot be processed; we request that you use the order form on our website
instead.

2. We insist that you always bring your credit card to the store.
3. We want to get rid of all our 15-inch LCD screens to make room in our warehouse for the new
19-, 23-, and 35-inch monitors. Thus, we are offering a 25 percent discount on all sales of 15-
inch models this week.
4. I am applying for the position of accounting intern in your office. I feel my grades prove that I
am bright and capable, and I think I can do a good job for you.
5. As requested, we are sending the refund for Rs.4500
3.b. Revise the following sentences to be positive rather than negative: (5 Marks)
1. You have not filled in every section of the questionnaire we sent you.
2. It’s clear that you have not understood the question.
3. It is very obvious that you are doing everything you can to avoid your responsibility for
refunding all my costs.
4. You failed to specify the colour of the blouse that you ordered.
5. You must understand that by using the water jet cleaner without reading the instructions
carefully means that you are very likely to damage the machine or possibly cause injury to
yourself through incorrect operation.
Strategic Management
1. You have been appointed as a Strategy Consultant to an Italian Luxury Sports Car
manufacturing brand namely “Pagani Huayra” wanting to enter India. Which one of Porter’s
Generic Strategies would you choose to be operational in India & explain the reasons in detail
behind your choice of strategy? Once the strategy has been chosen, explain the categories of
customers you would target alongwith the price points?
2. Kikkoman, a Japanese soy sauce manufacturer wishes to enter India. Conduct a PESTLE
analysis for Kikkoman in India & suggest whether Kikkoman should enter India or otherwise.
3. You are the Chairman of a French FMCG company in India by the name of “FrenchShine”.
You are operating in the “Soaps & Detergents” category & are facing tough rivals like HUL,
Nirma & P&G. You have been operating in India since 2016. During 2020, there has been a
steady decline in your revenues & profitability. Your market share has also fallen from 6% to
2.5% during 2020. Your competitors are eating into your market share slowly & steadily during
Covid-19 pandemic times.
a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of
your company? (5 Marks)
b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a JV
Strategy or should “FrenchShine” go it alone in India? State your response with appropriate
justifications & reasons. What would be the advantages & disadvantages of such a strategy?
Business Law
1. List out the implied warranties under the Sales of Goods Act, 1930 and provide an example
explaining each implied warranty. (10 Marks)
2. Explain in detail two (2) real-life cases of penalties being imposed for offences under
Information Technology Act, 2000. Please explain the facts and the nature of the offence in
detail. (10 Marks)
3. Rehan’s father died due to COVID-19 complications but Rehan felt that the negligence of the
hospital authorities led to his father dying. The hospital in which his father was admitted is a
government hospital. Now, Rehan wants to file a case against the hospital towards this

negligence. He requested the hospital to provide the case papers of his father health records,
admission records and other details of his stay in the hospital. However, the hospital refused it.
a. Under what law can Rehan apply to obtain the documents and records from the government
hospital in light of the refusal of the government hospital to provide the same? Please explain the
answer with reasons (5 Marks)
b. Can the government hospital refuse the provision of the documents, if yes under which law?
Please explain the answer with reasons
Operations Management
1. What are various decision criteria for deciding a location for a business setup? Explain these
decision criteria with reference to a location decision for setting up operations of a Large
Hospitality Setup (like a Resort. etc). (10 Marks)
2. List down briefly the various inventory management techniques prevalent in the industry.
Discuss how some of these techniques would be applicable to a Medical Store in effective
management of their inventories, i.e medical supplies. (10 Marks)
3. Many business organizations have operations in which operations management is a daily and
constant process. Managing a Restaurant is one such business, wherein the procurement and
managing various resources is a very strategic process. Explain the following concepts (with
atleast one example) in Operations of a Restaurant business, and conclude how relevant is it in
the business?
a. Define Quality and list and discuss in brief the various dimensions of quality in operations
b. Bill of Material (BOM)
Decision Science
1. Nemi Mehta is owning 50 Hectares of land near Junagadh. On his Farm, he cultivates Giloy,
which is a medicinal plant in Ayurveda. The below-given table shows the sales of ‘Giloy Vati’
that his team is preparing as per one Ayurveda script (book), and the amount they spend on the
Advertisement of it. Nemi’s problem is to analyze the effect of Advertisement on sales. Firstly,
He wants to understand the presence of a linear relationship between the sales and ‘amount spent
in advertisement’. He also wants to run a correlation and regression to know whether he should
keep spending money on Advertisements or not. If sales figures are not affected by
advertisement, he should not spend money on it. So, take the EXCEL output of the following and
write the interpretation.
 Appropriate type of Graph which can exhibit the linear relation b/w variables.
 Karl Pearson’s Correlation Coefficient
 Regression Analysis
 Graph that shows predicted v/s actual sales figures.
Region
code
Sales
(1NR 000s)
Advertising (TV spots per month)
(in INR, 000s)
1 260.3 5
2 286.1 7
3 279.4 6
4 410.8 9
5 438.2 12
6 315.3 8

7 565.1 11
8 570.0 16
9 426.1 13
10 315.0 7
11 403.6 10
12 220.5 4
13 343.6 9
14 644.6 17
15 520.4 19
16 329.5 9
17 426.0 11
18 343.2 8
19 450.4 13
20 421.8 14
2. The table given below is the ‘single year age population’ (taken from census 2011). This table
shows the population of people (age-wise) living in Leh at the time of the census 2011 survey.
Transform this ungrouped data into Grouped data by forming age groups (only five age groups),
and then find out Mean, Variance, Standard deviation, Ogive, and Histogram. Write the
summary based on your calculations.
Age in
Years
Popula
tion
Age in
Years
Popula
tion
Age in
Years
Popul
ation
Age in
Years
Popul
ation
Age in
Years
Popul
ation
11 1998 22 2839 33 2696 44 1652
1 1958 12 1916 23 2935 34 2781 45 1806
2 1725 13 2138 24 3601 35 2799 46 1460
3 1814 14 2139 25 4110 36 2450 47 1226
4 1768 15 2096 26 4089 37 2142 48 1225
5 1871 16 2044 27 3716 38 2114 49 1006
6 1888 17 2027 28 3702 39 1725 50 1454
7 1768 18 2065 29 3084 40 2218
8 1712 19 2013 30 3475 41 1802
9 1780 20 2459 31 2844 42 1751
10 1862 21 2594 32 2684 43 1659
3.a. The given table shows the rainfall of Gujarat Region. Forecast the rainfall using Exponential
Smoothing. Use Alpha =0.2, 0.5 and 0.8. Data is available from 1997 to 2016, use this series for
the calculation and forecast the rainfall for the year 2017. To know, what extent the prediction is
correct, actual rainfall for 2017 (1024.4 millimeters) is provided. Based on MSE and MAD, find
out which alpha values among the three suggestions are relatively near to actual value?
SUBDIVISION YEAR ANNUAL (in MM)
Gujarat Region 1997 1068.9
Gujarat Region 1998 1070

Source: Data.Gov.in
3.b. A new gas-electric hybrid car has recently hit the market. The distance traveled on 1 gallon
of fuel is normally distributed with a mean of 65 miles and a standard deviation of 4 miles. Find
the probability of the following events. (show the concerned region by z curve)
1. The car travels more than 70 miles per gallon.
2. The car travels less than 60 miles per gallon.
3. The car travels between 55 and 70 miles per gallon.
Manpower Planning, Recruitment and Selection
1. The recent pandemic has changed so many things; including but not restricted to HR
processes. Interns / employees got interviewed and placed virtually. Traditional sources of
recruitment are taking a back seat. Human Resources are going global and we head toward the
“Gig Economy”. Presence on sites like LinkedIn, being a part of various trade specific groups on
Facebook, WhatsApp and other social media platforms is on a rise exponentially and almost
become necessary for many.
What according to you is the role of technology and social media in recruitment? (Focus on
points of reach, costs, time frame, etc.) (10 Marks)
2. Differentiate between Career and Succession Planning. Discuss the state of succession
planning in Indian companies with special reference to any one Indian organization like
Reliance/ Tata/ Infosys or any other you may deem fit. (10 Marks)
3. ‘Green Bird’ manufactures and sells denims for men, women and kids. It is more than a
century old company and has 300+ exclusive stores in the country. It has been observed for the
past eight months that for the stores located in Bengaluru, the productivity levels of the front-line
staff have gone down which has slashed the profit figures. Further probing into the matter
revealed that there has been a new training manager for the South region, there have been a lot of
new recruits due to rapid expansion, who haven’t undergone any training, the existing staff is
overworked, and the store managers are struggling between responsibilities of contributing to
opening of new stores, supervising existing staff and giving OJT for new recruits.
a. According to you how could training contribute to solving of the issue mentioned above?
b. If you were the training manager, what kind of trainings would you plan for the new recruits?
Make reference to Organizational, Task and Person Analysis while giving solutions.

Employee Development & Talent Management
1. People centric companies such as Intuit, Aditya Birla, SAP ensure that their people policies
help them retain and engage talent. What are some of the strategies followed by organizations?
Illustrate your points with examples. (10 Marks)
2. Aspire ltd has been recently acquired. Shobha , the new HR head wants to revamp the
Performance management system of the company. She would like her managers to clearly follow
the steps involved in the Performance management system. enumerate the steps that managers
should follow. Suggest any 2-modern methods of performance appraisal that can be adopted at
Aspire. (10 Marks)
3. Akshat, the Head HR, at Aristocrat Inc is looking at hiring for the executive role. He believes
that using internal sources of talent acquisition is better than external sources. He also wants to
upskill the employees who may be considered for managerial positions soon
a. Why does Akshat consider external sources to be more effective? Which external sources will
he make use of for hiring? (5 Marks)
b. Suggest three on-the-job methods that can be used for upskilling the potential managers.
Industrial Relations & Labour Laws
1. ADA associates is a company into Co-Working spaces. With 6 locations around the state and a
staff of 250 people of various levels from Senior Architects to site supervisors, the company
needs to bring some changes in the management after the pandemic. However, the young Talent
Manager, Vishal wants to bring about changes with some suggestions of the staff as a part of
motivational trick. He decides to make a presentation about employee participation to the
management. He further also wants to suggest two best forms applicable at his organization. In
light of this question, please list out all the forms of worker’s participation and suggest two that
you think are most suitable in case of ADA Associates. (10 Marks)
2. Binita is an activist with an NGO working for blue collar workers in various industries in
small towns and villages. She wants to educate these workers about a few issues she thinks are
important to them, through a workshop. The first such workshop she wants to work on is
Minimum Wages Act, 1948. In light of this case, please elaborate the objective of the said Act.
3. Swan Pharmaceuticals is a leading company with production unit in 2 states and HO in
Mumbai. Being in the essential business, the factories were not shut during the lockdown period
for pandemic. However, the staff in HO did not report to work for a few months and received
their salaries in full. However, the workers in the factory worked all through the pandemic. Now,
the workers are asking for extra compensation for the months they worked during the pandemic,
however, the management feels, offering full salaries was enough. Workers have given a notice
for a two days’ strike with a date. The young union leader Prakash wants approach the
management and suggest Collective Bargaining. Please answer the following questions in
reference to this case.
a. Why do you think Prakash is suggesting Collective Bargaining for resolving the issue?
b. Do you think Swan Pharmaceuticals has favourable conditions for collective bargaining?
Organisation Culture
1. Global Networks wants to assess their culture to identify areas of strengths and areas of
improvement. What steps will they have to take up for the culture assessment exercise?
2. Following acquisition, Realpage understands the need for Culture change. The top
management wants the company to make efforts to bring about a seamless culture change. They

want the HR to equip themselves with the right strategy to meet these needs. Why do companies
experience a need for cultural change? What process of Organizational culture change will HR
follow? (10 Marks)
3.a. Strong cultures are based on specific characteristics and Values that are ingrained. What are
the fundamental characteristics of organizational culture? (5 Marks)
3.b. Netflix and Apple are known for their innovative culture. What are the key characteristics of
an Organization with Innovative Culture?
Digital Payments
1. Online modes of payments have become the most preferred mode of instrument for making
payments of goods and services. It has also been observed that more than 50% of transactions
have been done only through this mode only and this trend has increased over the period of time
as per the prediction by experts. There are number of payment gateway providers who help in
managing the online transactions using debit or credit cards. Discuss the features of Google Pay
and Paytm payment gateway providers. Also, discuss the services and flow of work for Amazon
Payments. (10 Marks)
2. Near Field Communication (NFC) is a contactless payment service which can be done at all
locations where this type of payment is accepted. It is a technology that stores the card and bank
details and pulls out the information at the time of payment. The same technology is also
considered by most of the countries; discuss the major advantages of NFC and its areas of
applications. Also, discuss the different security threats to NFC.
3. A Grocery store GMart has started accepting payments through digital modes after more stress
on accepting digital payments was given by Indian Government. Digital Payments offer the ease
in making financial transactions by eliminating the need for carrying plastic cards, cheque books
and cash every time. With the same perspective, discuss the following:
a. Discuss how GMart would be benefitted by accepting payments by digital mode as compared
to paper based payments. (5 Marks)
b. Discuss the steps of digital payment process which will be followed when GMart will accept
payments through digital modes.
Business: Ethics, Governance & Risk
1. We are all concerned with the serious health impacts of the escalating pollution problem in a
country like India where regulation oversight is comparatively lax and penalties & punishments
too few and far? Identify and select any one pollution reducing/mitigating initiative practiced and
embedded in its business by a listed company that impresses you. Explain this initiative along
with the short term & long term positive impact of the same on the environment & people. (refer
to Sustainability Report and/or Business Responsibility Report of the company) (10 Marks)
2. If business ethics is understood under the concept of universal values then most of the conflict
among ethical values, the laws of state and the codes of the corporate world could be eliminated.
Any individual, professional, corporation or small & medium business can make one or more of
these universal values the focal point of their business; be it trust, integrity, fairness, compassion
etc and the rest of the values will follow. Identify which two universal values influence you OR
your organization/business and discuss how this influence & focus has led to ethical decision
making and a better reputation for you OR your organization (Write about any ONE - yourself or
your organization). (10 Marks)

3a. Gender bias is one of the ills of our society and thus impacts our workplace too. Most
progressive businesses are moving towards gender neutral policies for talent acquisition & talent
management. Explain how are businesses doing it? (5 Marks)
3b. How has the study of Business Ethics as a subject helped you make ethical decisions &
choices to navigate your professional life better.
Research Methodology
1. Last Week When Suryadev Menon went to the Byculla market for purchasing Fruits, he has
observed that most of the vendors are using WhatsApp. He has observed that these traditional
vendors have started using WhatsApp for their business-related communications. One question
came to Suryadev’s mind that “How WhatsApp can be useful to these WhatsApp-users who are
running their fruit shops in Byculla, Mumbai?”. He wanted to survey this. During the literature
review process, Suryadev found TAM (Technology Acceptance Model) as a suitable framework.
Help him to design a questionnaire accordingly. Also, cite the material (if any) being used for
gaining insights for the formulation of questions. (10 Marks)
2. Rewrite the Literature for your Research by referring to the mentioned paper, this can be a part
of your literature study. Imagine you wanted to work with the following research question: “In
India, which factors motivate the vendors (running small/ micro firms) to utilize WhatsApp?”.
Instruction: Imagine yourself working on the above research, and refer the mentioned paper as a
major part of your literature study. Cite most of the past researches mentioned in this paper and
prepare a literature write-up not exceeding 1000 words. Make sure your literature write-up is
aligned with the research question mentioned above. For more information about any research
that has been referred by Modak and Mupepi, you may download it using NMIMS digital
Library. Download this paper: Dancing with WhatsApp: Small businesses pirouetting with social
media
Link: www.sba.oakland.edu/Faculty/Fliedner/mwdsi/Proceedings Archive/2017
MWDSI Proceedings Final - April 30.pdf#page=51
Note: the mentioned paper is available on page 51.
3. A particular government department of Maharashtra wanted to survey “challenges faced by
Companies during the Covid-19 pandemic”. A team of three belongs to that government
Department, has downloaded data of all listed companies from OGD platform. Now, they
strongly believe that their target group of the current study is; ‘Active companies’. As a part of
writing a basic introduction, they wanted to summarize the data they have received from OGD
platform by keeping only ‘Active Companies’.
a. Simply Identify the measurement type of each column that exists in the data file and mention it
along with the variable name. (5 Marks)
b. Summarize the data (prepare frequency table) only for the
“PRINCIPAL_BUSINESS_ACTIVITY_AS_PER_CIN “variable and write basic interpretation
along with an appropriate graph.
Data link: Company Master Data of Maharashtra upto 28th February 2019 | Open
Government Data (OGD) Platform India
IT Security and Risk Management
1. The Oracle and KPMG Cloud Threat Report 2019 reveals that cloud vulnerability is and will
continue to be one of the biggest cybersecurity challenges faced by organizations. This is
because enterprises are leveraging cloud applications and storing sensitive data related to their

employees and business operations on the cloud. The adoption of the cloud is creating new
challenges for firms and exacerbating the old ones. Discuss the specific cyber threats faced by
enterprises with respect to cloud applications and data storage. (10 Marks)
2. The objectives of an IT security policy is the preservation of confidentiality, integrity, and
availability of systems and information used by an organization’s members. Explain the various
aspects of designing a comprehensive security policy with respect to the CIA traid. (10 Marks)
3. Friends Credit Union (FCU) is a federally chartered and insured credit union offering financial
services for over 60 years. As a non-profit financial cooperative. it is owned and operated by its
members. Wth over 6400 million in assets and over 51,000 members. FCU's mission is to
operate in a financially sound and competitive manner to ensure longterm financial stability
while safeguarding member assets. The landscape of organizations across the globe and the way
business is conducted has changed dramatically over the last decade. New technologies have
added tremendous efficiencies and methods for communicating, and corporations have benefitted
from these innovations. However, there have been disturbing increases globally in the number of
attacks through criminal activities - be it cyber or onsite infiltration. FCU recognized that
adhering to regulatory compliance does not always equate to security. In an effort to provide
world-class service. as well as to ensure confidential client information remains secure, FCU
contracted independent remote and onsite social engineering assessments. Understanding that the
modem criminal preys on the human element as a weakness. Common undercover ploys were
developed and executed so determine the organization's susceptibility to potential exploitation.
The results identified vulnerabilities within the organization and revealed the need for corporate
wide security awareness, crucial to mitigating future risks. Onsite and remote social engineering
engagements examined the effectiveness of the existing education and awareness programs,
challenging the security posture of the institution's workforce. The security risk assessment
methodology Involved four phases, each phase conducted by a certified security analyst.
(1) Reconnaissance
(2) Analysis
(3) Penetration
(4) Reporting
The engagement objective was to infiltrate the corporation and access confidential information
through phishing attacks and onsite intrusions. Based on the success rate of achieving the
objectives, FCU received a performance report for both of the social engineering risk
assessments.
a. Explain the need for social engineering attack preparedness of any organization and the
possible impact of being ill prepared for such an attack.
b. Explain the 4 phases involved in the security risk assessment of FCU in the above case.
Managing Business Process Outsourcing
1. India has successfully fought off competition from new and emerging outsourcing regions
such as the Philippines, South Africa, East Europe and Latin America to retain its position as the
world's BPO hub, shows data released by Nasscom recently. Explain how the drivers of BPO
have helped India emerge and maintain its leadership glabally as a BPO hub. (10 Marks)
2. As the trend toward business process outsourcing (BPO) grows, companies are faced with a
new learning curve. They need to understand the elements of establishing a successful BPO
relationship, beginning with the proper contract vehicle, which can play a critical role in
fostering the chances for success. Customers and outsourcers entering into a BPO arrangement

face the same challenges involved in other outsourcing engagements, such as outsourcing of
information technology functions — but there are also several challenges unique to BPO deals.
Discuss the challenges and important aspects in BPO contract negotiation and monitoring.
3. Transportation is a fiercely competitive industry, serving a demanding public – taking
advantage of any opportunity to increase profitability by lowering operating costs is critical. The
good news is that business process outsourcing (BPO) provides many opportunities to streamline
operations and lower operating costs simultaneously. A renowned transportation provider that
transports more than 2.2 billion passengers every year wanted to focus primarily on their core
business, connecting people and communities. The complex and labor-intensive back-office
operations, on the other hand, were consuming additional funds and bandwidth. The costs
involved in receiving, sorting, and feeding ticket information into back-office systems were high.
Additionally, the exception handling department, which mainly dealt with damaged/torn tickets,
had to log in to five different solutions to resolve issues. The challenges associated with the in-
house back-office department are outlined below:
a. High cost of labor and rising costs in future years
b. Turnover of entry-level personnel
c. Time consumed in the hiring process
d. Time and resources spent on the daily management of the teams
e. Regular dealings with vacation, sick days, etc.
a. Identify the specific processes which would be ideal for outsourcing in the above case. Give
your reasons with examples. (5 Marks)
b. What are the attributes which the company should prioritize while evaluating and selecting the
right strategic partner for their outsourcing objectives?
Lean Six Sigma
1. Adopting Lean Six Sigma (LSS) methodologies can help employees manage their time better,
resulting in a more productive and efficient end-product. Using an industry example, explain
how LSS deployment has helped the company in the recent pandemic time to bring a positive
impact to its operations and employees performance.
2. By proactively monitoring manufacturing processes, pharmaceutical companies can control
variation to ensure quality product. Statistical control charting is used to support continued
process verification, ensuring that processes are executed in a correct and consistent manner.
Discuss how process control charts can be used for improving the quality levels in the
pharmaceutical companies. (10 Marks)
3. Rajant Corporation, the Kinetic Mesh® wireless network provider, has received Lean Six
Sigma certification for eight of its Morehead-based employees following an 11- month process.
Process phases, which support Rajant’s culture of continuous improvement in engineering and
manufacturing, included a February 2020 operational assessment, five days of Green Belt
classroom training, and three days of Kaizen training. The goal of receiving Lean Six Sigma
certification is to eliminate waste and optimize efficiency in all of Rajant’s Morehead, Kentucky
business facets while maximizing the value to customers of its products with the lowest possible
investment. Source: Morehead, KY – January 13, 2021, Rajant receives Six Sigma quality
process management certification. https://www.realwire.com/releases/Rajant -receives- Six-
Sigma-quality-process-management-certification
a. Explain how Rajant Corporation should go ahead with the implementation of Lean Six Sigma
(LSS) to support its culture of continuous improvement in engineering and manufacturing.

b. Explain how Rajant Corporation can further integrate the LSS with other continuous
improvement methodologies.
World Class Operations
1. Quality Function Deployment is an important tool for the implementation of world class
standards in operations. Briefly explain how QFD can be beneficial for a firm in service sector in
achieving world class standards in operations? (10 Marks)
2. What are the three R’s in Business Process Re-engineering? Explain with suitable business
example. (10 Marks)
3.a. You have been hired as an consultant to advise on the tools of World Class Operations. In
this reference explain the concept of KANBAN as applied to manufacturing companies.
3.b. As a consultant for World Class Operations explain the process of application of Design of
Experiments in hospitality sector.
New Product Development and Managing Innovation
1. Explain how content platforms such as Netflix, Amazon Prime, etc. have developed core
abilities in managing innovation. (10 Marks)
2. Successful companies use ‘new products strategy’ before idea generation to identify strategic
business requirements that should be satisfied by new products. In lieu of this statement, explain
any 2 models used for strategic planning. (10 Marks)
3. As the Chief Technology Officer of your organization which is into e-learning, you have to
conduct a training for senior members of your team to make sure that when they formulate the
technology strategy, they take a holistic approach. Based on your research you decided to create
a module based on Porter’s book ‘Competitive Advantage.’. How will you answer the following
questions asked by the participants?
a. How should we identify technologies that are significant for altering the existing structure of
the industry? (5 Marks)
b. What actions does Porter recommend to strengthen the overall technological position of a
company by aligning it to the overall corporate strategy?
Procurement Management
1. Explain Procure to Pay cycle with example for an Automobile spare part industry who is using
SAP ERP. Also explain roles and responsibility of Procurement Manager within same example?
2. You are the buyer in textile industry M/s Weave, your management has given you
responsibility to procure a critical capex. Using Total cost of ownership analyze your decision.
What all cost are involved in the same? Explain in detail considering all phases and lifecycle of
product and how it will affect your procurement decision. (10 Marks)
3. You are buyer in one of the key real estate organisation M/s Brick Developers Pvt ltd.
a. You have been given to manage Inventory Management is one of the key activity which
requires daily monitoring. Explain how vendor managed inventory can help your organization?
How does it varies compared to stock less buying?
b. Your CPO has asked you to help him to write down requirement to keep in mind for new
supplier registration process? What are parameter you will check before on boarding the
supplier?
Service Operations Management

1. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three
techniques used to evaluate service operations with reference to a Banking/ Financial Service
setup (10 Marks)
2. Discuss the concept of Front Office & Back Office in Service Operations. Explain which
services are categorized in these two types w.r.t. a Healthcare (Hospital) setup
3. The Education Sector is a good example wherein the Service operations involves elaborate
planning prior to the start of each processing cycle (academic year). The services are evaluated
by the customers and rated highly based on the ‘service’ that the institute provides. With
reference to the education sector discuss the following aspects of service operations
a. Discuss the elements that are planned in a Service Framework. (5 Marks)
b. To ensure that all processes will run effectively and error free, how can educational institutes
adopt the concept of Service (Blueprinting) in their operations.
Enterprise Resource Planning
1. The following complaint is brought to your attention in the organization: “Customers are not
satisfied because of the lack of prompt response from the organisation regarding delivery and
after sales service ". Can Implementation of an ERP solution address this complaint? Describe
the areas of business you would identify for implementation in such a situation. How can new
technologies help the organisation create satisfied customers? (10 Marks)
2. “A well-executed ERP system is a springboard for launching a company into e-business “.
Discuss this with an example. (10 Marks)
3. Whole Foods, a company that manufactures, markets and distributes food products has a
partially computerised system where the sales person prepares a sales order and a data entry
operator records it in a system. This has resulted in errors and delay in executing the order. The
company is planning to develop a new system to enable salespeople to enter sales data more
accurately and promptly. According to the marketing director who is proposing the system,
salespeople would use the system to record information about customer orders instead of data
entry operators having to transcribe order information from sales order entry forms. Whole
Foods is identifying a solution that would reduce the production time and provide support to
sales and marketing.
a. How can an ERP address their concern? How will integration help in reducing the production
time? (5 Marks)
b. Identify the players and discuss the inter relationship between various functions by presenting
the order fulfilment process.
Total Quality Management
1. As per news reports, Samsung's clients were asking the company to develop a 200MP sensor
last year. However, technical difficulties with production yield resulted in the failure of Korean
company to deliver the sensor on time. Samsung is trying hard to overcome those hurdles and is
all set to introduce a 200MP camera for Smartphone this year. As a consultant how are you going
to help Samsung to understand the client’s needs, and further translate them into product features
and quality plan for the new products while keeping the other global competitors’ performance in
view? (10 Marks)
2. Stephen Hawking and other well-renowned scientists attempt to understand our universe, in
part, by trying to understand its beginning, a theory commonly known as “the big bang.” Starting
at, or striving for, the where, why, and how of something has even become a part of the

nomenclature, now often referred to with a “zero”—Ground Zero (when, where) and Patient
Zero (who). It’s no different with Statistical Process Control, or SPC, minus the zero, perhaps.
Explain the methods of SPC using suitable example(s). Discuss the main objectives of SPC.
3. In order to foster a culture of Innovation and focus on Quality, the Hindustan Zinc’s Pantnagar
metal plant has 17 active quality circle (QC) teams at present. The employees also take great
pride in voluntarily driving the circles and achieving new heights to deliver business targets,
strengthen reliabilities of asset and contributing towards sustainable growth, team building,
reduction in waste and create a stress free work environment. Source: India CSR network (2021,
5th Jan). Hindustan Zinc’s Pantnagar Metal Plant wins big at the National Convention on Quality
Concepts Awards 2020 https://indiacsr.in/hindustan-zincs-pantnagar-metal-plant-wins-big-at-
the-national-conventionon- quality-concepts-awards-2020/
a. Explain the concept of quality circle. Discuss the composition of quality circle.
b. Discuss the main characteristics of Quality Circles. What are the main objectives of quality
circles? Explain how Quality circles lead to stress free work environment.
Project Management
1. Provide details for each stages of the “Generic Project Life Cycle Model” for a hypothetical
project of conducting Annual Day in your university. Include specific actions which are required
in this project and give your comment about which will be the most critical stage for this project.
2. Government is undertaking a major renovation in railway infrastructure. There are four
possible options (Project-01 to Project-04). Based on your instructions, following data about the
feasibility of the projects were collected. Data is in two parts. The ratings (on a scale of 1 to 10,
where 1 indicate POOR and 10 indicate GOOD) on eight aspects and financial information.
Conduct the feasibility analysis – based on rating and using (Net Present Value) NPV method
(use Discounting Rate as 10% per year). Give your recommendation for the type of project to be
selected for this purpose.
Feasibility Project-1 Project-2 Project-3 Project-4
Operational 3 5 7 7
Market 7 6 7 5
Technical 7 2 5 3
Economic 8 2 5 3
Financial 6 10 5 4
Legal and Regulatory 2 5 9 5
Environmental 2 7 10 7
Social 5 2 6 4
I C1 C2 C3 C4 C5 C6
Project-01 Cashflow -45 15 15 15 15 15 15
Project-02 Cashflow -50 20 20 20 20 20
Project-03 Cashflow -60 25 25 25 25
Project-04 Cashflow -55 18 18 18 18 18 18
3. A project has 11 activities: Activity-A to Activity-K.
a. Prepare a network diagram and list different chains of activities. Use the following
information.
Activity No: A B C D E F G H I J K
Predecessor A B B D D C F,G E H,I,J

b. Compute the project duration and identify critical path. Use the following additional
information.
Activity A B C D E F G H I J K
Duration 2 3 3 7 8 3 5 10 4 6 3
Operations and Supply Chain Strategies
1. Mr. Gupta is supply chain manager at Mega Mart one of the leading retail organization. In the
initial days of COVID 19 situation there was sudden rise in demand of FMCG products. It was
different kind of the disruption for the retail industry. In that scenario every business required
some competitive edge to sustain in market. Discuss different supply chain drivers with Mr.
Gupta that ultimately helps Mega Mart to enables entire supply chain. (10 Marks)
2. Mr. Bansal was working with reputed tuition classes and having rich experience in teaching.
One-day innovative idea came to his mind to start online classes. This idea will give Mr. Bansal
more students and better geographic reach. Suddenly he left the job and started his online classes
business. He struggles a lot in initial days of business but later he manages his business in break
even. Explain existing situation of online learning classes with respected to industry life cycle.
3. XYZ Ltd Tourism Company running business from last 10 years and have many good
customer base. Company also operated offices in multiple cities. But due to COVID 19 company
faced a lots of challenges. Because of such pandemic situation people were not traveling and not
using any of company’s service. At the same time company was not able to generate revenue and
not able provide salaries to employees.
a. You are appointed as business consultant in the organization. Suggest some corporate level
strategies that ultimately helps them. (5 Marks)
b. Should company use retrenchment strategy or not? Discuss
Digital Marketing
1. What is world-wide-web. Discuss Web 1.0 to 5.0 with relevant examples (10 Marks)
2. You run a local beauty parlour in Mumbai. Write a Google AdWords Search Campaign for the
same. (10 Marks)
3.a. Discuss the various stages of the SOSTAC framework (5 Marks)
3.b. With relevant examples support each stage of the SOSTAC framework
Services Marketing
1. You are hired as a consultant by a newly set up supermarket in Noida called Spark. Can you
guide them about the 4 I’s of Service Marketing and what strategies can they use to overcome
the same? (10 Marks)
2. Super JET a private chartered flight company wants to use your help in designing their flower
of Service. Can you guide them on the same? (10 Marks)
3. XYZ Ltd. is a company which deals with rendering Intellectual Property Rights services to
various corporate houses in Mumbai
a. They are losing out to competitors as they are not able to understand customer expectations.
Can you guide them on the factors influencing customer expectations and the components of
customer expectations? (5 Marks)
b. Also, can you guide them that how can they improve the customers service encounter with the
help of the servuction system?

Sales Management
1. Astus Auto, is a new start up dealing with CNG two wheelers. They have hired you as a sales
consultant. Can you guide them with the Sales process with regards to their product?
2. You are hired as the HR Manager for Sales Force Mumbai, a company dealing with managing
contract sales for various apparel brands in Western India. Can you guide your team about the
best strategies to recruit, select and train best sales employees?
3. A newly set up Sales start up, dealing in sales and distribution of different types of soles for
shoes to various shoe manufacturers has hired you as their consultant.
a. They are confused between whether they should go a centralization or decentralization in their
management style. Can you guide them with features of both along with their benefits and
problems? (5 Marks)
b. Also, can you guide them about the various types of Sales Organizational structures they could
choose from for their organization?
Corporate Finance
1. Org Pvt. Ltd. is considering two mutually exclusive capital investments. The project’s
expected net cash flows are as follows:
Expected Cash Flows
Year Project A Project B
0 -400 -575
1 95 150
2 110 200
3 118 250
4 125 275
5 140 230
6 150 180
a. If you were told that each project’s cost of capital was 10%, which project should be selected
using the NPV criteria?
b. What is each project’s IRR?
c. What is the regular payback period for these two projects?
d. What is the profitability index for each project if the cost of capital is 12%?
2. Assume that your father is now 55 years old and plans to retire after 5 years from now. He is
expected to live for another 15 years after retirement. He wants a fixed retirement income of Rs.
1,00,000 per annum. His retirement income will begin the day he retires, 5 years from today, and
then he will get 14 additional payments annually. He expects to earn a return on his savings @
10% p.a., annually compounding. How much (to the nearest of rupee) must your father save
today to meet his retirement goal?
3. Cummins India Ltd has the following capital structure, which it considers optimal:
Debt 25%
Preference Shares 10%
Equity shares 65%
Total 100%
Applicable tax rate for the company is 25%. Risk free rate of return is 6%, average equity market
investment has expected rate of return of 12%. The company’s beta is 1.10.
Following terms would apply to new securities being issued as follows:

1. New preference can be issued at a face value of Rs. 100 per share, dividend and cost of
issuance will be Rs. 10 per share and Rs. 2 per share respectively.
2. Debt will bear an interest rate of 9%.
Calculate
a. component cost of debt, preference shares and equity shares assuming that the company does
not issue any additional equity shares. (5 Marks)
b. WACC.
Marketing Research
1. As a researcher, you need to identify as to how many Supermarket stores in Bengaluru sell
HUL’s “Nature Protect” Range. Which non-probabilistic sampling method would you use to
complete your research? Also state the reasons behind choosing that method. Also explain as to
how will you proceed ahead with choosing the areas/ localities in Bengaluru to conduct your
research alongwith timelines. (10 Marks)
2. You are the Head of a Market Research Organisation. Your FMCG client ITC has recently
introduced “NimWash,” a new type of fruits and vegetable wash owing to Covid- 19 pandemic.
The FMCG company wants to understand how customers are reacting to their recently launched
product across India. Draft a Questionnaire containing not more than 20 questions that would
succinctly address the query posed by the FMCG client. (10 Marks)
3. You have been recently appointed as a “New Product Development” Head for Micromax
India. You have been asked to develop a brand-new innovative product namely 5G enabled
affordable smartphone as part of their product portfolio.
a. Explain the process in detail to arrive at the creation of your new product (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support
your answer.
Entrepreneurship and Venture Capital Management
1. M/s ABC is selling a mobile from last 9 Months. The sales have dropped for their existing
model. Company has been facing competition from newly launched products by competitor. The
competitors have innovated their products recently. As a consultant explain why is Innovation
important to M/s ABC. What are two types of Innovation the organization should apply and
provide examples for both the types of innovation for M/s ABC? (10 Marks)
2. Elaborate a business model canvas for any start-up ideas that you have or any of new business
that you can think of. (10 Marks)
3. One of your friend Ram has set up a new e-commerce company recently. E-commerce set-up
typically would need employees with high customer responsiveness. Company is envisaged to
have average age group of 32 to 35 over a period of next 5 years’ growth / hiring.
a. What are different traits that you recommend your friend to consider while hiring the
leadership team. List at least three characteristics that you would recommend Ram to consider,
while hiring any staff member. (5 Marks)
b. Under what circumstances do you recommend firing of employees and what steps do you
recommend to manage sensitivities around firing of any employee
International Logistics & Supply Chain Management
1. Based on your analysis of the various supply chain planning factors, suggest an appropriate
supply chain strategy for an Indian detergent manufacturer. (10 Marks)

2. A company produces home furniture at its plant in the outskirts of Mumbai and sells it through
its only retail outlet in Mumbai. The company is now planning to expand its retail operation to
12 other cities in India. Considering the expansion, what will be the different logistical
requirements of the company’s operations? Explain an appropriate choice of logistics
outsourcing strategy for the company. (10 Marks)
3. A large distributor of office supplies in India imports a range of items from several countries,
with China, Japan, Germany, Netherlands & France being the major sources.
a. Analyze the options of transportation modes to import the items and explain the choice of the
appropriate transportation mode for the same. (5 Marks)
b. Explain the idea of IPOs. How can it help the company in sourcing from these countries?
Where would you suggest the company to set up the IPOs?
International Finance
1. Explain different accounts maintained under balance of payments with its components. Also,
explain why a stronger rupee could enlarge the India’s balance of trade deficit and why a weaker
rupee could affect the India balance of trade deficit. (10 Marks)
2. A US based IT firm required GBP 100000 in 180 days. The company feels that exchange rates
are expected to fluctuate in the next 6 months. Their near accurate estimate based on a good
quality research were as below:
Current Rate of GBP = USD 1.50
180 days forward rate for GBP = USD 1.48
Call premium USD 0.02 (strike price of USD 1.50 for 180 days)
Interest Rates in London for deposits – 4.5% and for loans – 5.1%
Interest Rates in New York for deposits – 4.5% and for loans – 5.1%
A fair estimate of exchange rate after 180 days is expected to be USD 1.44 with a probability of
20%, USD 1.46 with a probability of 60% and USD 1.53 with a probability of 20%.
Advise the company on a good hedging strategy. Make suitable assumptions if required and state
the same (10 Marks)
3. Conduct the below exercise
Step-1: Click the link
https://www.imf.org//media/Files/Publications/WEO/2021/Update/January/English/data/WEOJa
n2021update.ashx
Step-2: Answer the below questions
a. What do you understand by Real GDP? What is the Real GDP Growth Rate of India and
China in 2019? What is the estimated real GDP growth rate of India and China in 2020? What is
the projected real GDP growth rate of India and China in 2021 and 2022?
b. What is the estimated 2022 GDP Loss (in percentage) in comparison to pre-covid levels
(January 2020 forecast) in China and Other Emerging Economies in Asia other than China?
International Marketing
1. You are a South Indian Snacks brand extremely popular in India that sells varieties of Dosa,
Idli, Vadas and Chutney. You wish to expand your operations in Qatar. What would be the
various Societal & Cultural norms your will consider and why?
2. You are a manufacturer of electric scooters in US. The overall production costs of the scooters
are extremely high when you manufacture and sell in the home market. This leaves you with
very less profit margin. What would be your strategy to increase your profit margins and why?

3. You are a well-known Turkish brand TURK-NEY (Turkish Honey) that sells Organic Honey
throughout the world. Even though there is stiff competition, you see India with a huge potential
and plan to expand your retail operations in India.
a. List down 3 global pricing policies. Which of the 3 global pricing policies would you consider
and why? Also list down competitors in India in the honey segment (Name any 5). (5 Marks)
b. List down the various marketing and product promotion techniques you will consider and
why?
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