NMIMS Dec 2021 Assignment Answer Sheet Call 9025810064

NMIMS Dec 2021 Assignment Answer Sheet
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
Call 9025810064(whatsappavailable) or Mail - Palaniappanmail@gmail.com
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching
experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.
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coaching / MBA Assignment help and MBA Project help. Many clients national
and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
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Organisational Behaviour
1. In your current occupation, describe the top 5 abilities that help you perform
your role effectively. Based on your analysis, justify with appropriate examples,
why the abilities of an employee should match the job requirement.
2. Is perception management applicable in current times when we are working
from home virtually and not interacting personally with our coworkers and
managers? Rationalize your opinion with steps and measures that help you manage
the process.
3. Nikita is a Change Manager with Nelson & Murdock. In the view of the way the
business landscape is evolving with more reliance on technology, she intends to
bring about many new initiatives which require employees to unlearn certain
aspects and learn many new approaches. Many learning theories have been
prevalent which organizations use from time to time.
a. If employees need to learn certain model behaviors demonstrated by leaders,
which learning theory should Nikita select for faster results?
b. How does learning through reinforcement bring about behavior modification in
employees?
Financial Accounting & Analysis
1. The net profit before taxes as per the profit and loss account, of Gaman Ltd
is Rs 269244. With the given set of information, classify the given items as

(operating / investing / financing), share the correct classification with logical
reasoning And calculate the cash flow from operating activities
TABLE BELOW
Loss on sale of asset 95780
dividend income 26000
interest income 35000
finance costpaid on debentures 12000
gain on sale of investment 45000
Depreciation on fixed assets 85000
Amortisation Expenses 110000
2. Discuss the steps of performing trend analysis on the financial statements of any
company.
Download the Balance sheet of any company of your interest from the open
sources. Perform the comparative analysis of that Balance sheet and discuss your
findings.
Hint to attempt: to choose a company from open source- type the name of the
company in the web page.
Download the annual report as available, latest. Identify the relevant data, and then
perform comparative analysis of Balance Sheet of the company
3. Mr. Akbar provides you with the following information-(all the transactions are
separate and independent of each other)

a. Identify the accounts being affected in the monetary transaction and Identify the
type of accounts identified - real, personal or nominal
b. Discuss the rule of passing the journal entry applicable here and pass the journal
entry (Golden rule or transaction analysis, any of these rule/s can be taken as a
base to justify the answer)
Business Economics
1. What is Indifference Curve, explain with the help of diagram and also explain its
properties.
2. Consider the demand for a good. At price Rs 4, the demand for the good is 25
units. Suppose price of the good increases to Rs 5, and as a result, the demand for
the good falls to 20 units. Calculate the price elasticity?
3.a. Two goods have a cross-price elasticity of demand of +1.2 (a) would you
describe the goods as substitutes or complements? (b) If the price of one of the
goods rises by 5 per cent, what will happen to the demand for the other good,
holding other factors constant?
3.b. Calculate Marginal Utility and Average Utility from the information given in
the below table:

Quantity Consumed Total Utility
1 20
2 35
3 47
4 55
5 60
Marketing Management
1. Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing
Consultant explain the steps that you will suggest for the New Product Launch?
2. Parle Agro makes its entry into the dairy segment with a premium and high-
quality range of flavored milk products, 'SMOODH'. With disruption inborn in the
brand's philosophy, SMOODH becomes the only flavored milk beverage in the
global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a
suitable promotion mix for the new launch.
3. Read the case & answer the questions based on the case:
Kia Motors announced that it has opened its first digital showroom in India,
moving towards providing digitized services to its customers.
The showroom is located in Prabhadevi which is one of the busiest hubs of
Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage
Wall, Digital Spec Boards and a media wall.

The showroom is designed to display Kia’s current product portfolio with 3D
configuration. The 3D configurator zone in the facility enables the customers to
customize and design their favorite Kia cars and witness their intricate details. All
the showcased vehicles will be equipped with digital spec boards to share all the
relevant information about the product. The content displayed in the showroom is
controlled directly by Kia India, providing greater transparency, a sense of security
and reliability to the customers.
a. ‘The 3D configurator zone in the facility enables the customers to customize and
design their favorite Kia cars.’ Based on this statement explain which type of
targeting strategies is initiated by Kia Motors. Justify your reason.
b. In your opinion, which segmentation strategy is adopted by Kia Motors?
Business Communication
1. The pandemic has forced us to switch our homes to office spaces. Besides the
advantage of comfortably working from home, this setup has posed a serious
inconvenience of blurring the boundaries between working hours and personal
time. Mails, phones and meetings at odd hours have devoured the personal
boundaries. Like so many other people, Amaan is also a victim to this situation. As
a single parent and a son to an ailing mother, he often is at the edge of breaking
point due to this setup. Being the team leader, his major task is to communicate
with the team members and coordinate between his team and the higher
management. Most of his time is spent conducting meetings, explaining tasks to
his team members, coordinating with the management and sometimes even
communicating with the overseas clients which usually occurs at odd hours usually
after midnight. This has been a continued practice for more than a year and a half.

Amaan has decided to write a letter to the senior management to persuade them to
make strict guidelines for employees, regarding the office communication, which
should occur between 9am and 7 pm unless there is an emergency/ international
caller to attend to.
As Amaan, write a persuasive letter to the management
2. Write a brief introduction about the communication etiquette to be observed in
business writing and rewrite the given sentences following the communication
etiquette
a. You are not allowed to attend the conference as you did not register before the
due date.
b. All the employees can bring their wives for the Golden Jubilee Celebration of
the organization.
c. Two people attending the conference from our company will be the Asian
Manager and the old accountant.
d. An efficient salesman can easily convince his clients.
e. Despite his walking disability, John is the most eligible candidate for the post.
f. Do not expect a refund for returning the damaged goods.
g. There are several errors in the mails drafted by you
h. We need to recruit more manpower in order to complete the project within the
given deadline.

3. Mountains and Dunes a travel company created an attractive and illustrative
brochure for its prospective customers. However, an insensitive content writer
created the following content which was sure to crash the business.
Come and explore the undiscovered India with us. We provide an excellent service
to all those travelling with us. Our special customers staying in seven-star
accommodations are treated as kings. If you are one such privileged customer, our
staff will be available to you 24x 7. Men would fall in love with the adventurous
treks and camps we provide. Mountains and Dunes cares about women and
children too. It brings to you the freedom of cooking your meals anytime of the
day in the state of art kitchens attached with every accommodation that we
provide. So come enjoy and feel at home with Mountains and Dunes. Remember
we choose the best locations for you. You will surely enjoy our services. Though
our rates are a relatively high but it is justified with the class of tourists we cater to.
Bag packers are not out clients. Remember- we are a class apart and so are our
clients.
a. What are the supposedly inappropriate elements in the paragraph written by the
content developer?
b. How would you rewrite the paragraph if you were given the task of editing the
paragraph? [Hint: arrangement of lines, use of proper language
Business Law
1. Explain Lien under Contract Act, 1872 and Sale of Goods Act, 1930 along with
respective examples. (10 Marks)

2. Please give two (2) judgments/orders where the National Green Tribunal has
enforced rights or passed directions relating to protection of environment.
3. Jane Doe is a software developer who is employed at a small boutique software
application company. As part of her role, she is usually deployed at client sites for
period ranging from 2 months to 1 year. Currently, her assignment involves
working with a large conglomerate having interests in FMCG, Technology,
Automobiles etc., who is the client of the company she is employed with.
Therefore, she performs her job at the client site (i.e. the conglomerate company).
She has been working there for the past 6 months and her performance has been
good but in the last 2 months she has found that few of the employees of the
conglomerate company have during discussions have been hostile and offensive.
She has been made to sit in office late despite of completing her job and she filling
her time sheet. In fact on numerous occasions she has been yelled at. Further, the
discussions during the meetings have veered and are covered with innuendos,
which she felt unwelcome to be part of. In fact few of the employees had insisted
on taking her out for a private dinner which she declined and thereafter her
performance has been rated ‘below average’. Hence, she reported this to her
employer who has brushed aside her concerns stating that the issue does not
concern employees of the software application company in which she is employed
and that this may be an excuse for her ‘below performance’ rating.
In light of the above circumstance, she has approached you for an advise on the
following:
a. Does the facts and the actions described above constitute harassment? If yes
under which law?

b. To whom can this harassment be reported and how should such reporting of
harassment be dealt with?
Essentials of HRM
1. Assume you have to develop an HR plan for a new generation private sector
bank having branches in major towns in India: What specific external factors
would be important for you to consider. Why?
2. Training programmes are helpful to avoid personnel obsolescence.
3. Rohit Khurana accepted a new promotion as a manager with mixed feelings. He
was proud of having his work recognized, but has some doubts about how he
would like the new work. His former job as officer at Delhi Development
Authority (DDA) involved regular contact with the general public, recoveries and
processing their complaints, meetings with the press and image building. It was a
high-profile job involving lot of exposure to media and publicity. With his job role
he could build a good picture of DDA in the minds of the general public through
advertisements, press conferences and television coverage highlighting the
achievements of DDA in developing and constructing residential and commercial
properties in and around Delhi. His new job in the administrative wing as manager
was essentially a desk job, working with files relating to the applicants registered
for various housing projects coming up in North Delhi area.
Rohit missed the routine of his old office and the people he had worked with. He
had a private office now fully carpeted and air-conditioned, but he felt he really did
not have the necessary background for the job. When he submitted his first report
on the housing project to the Director, it was nice enough and the Director

suggested some changes that in fact meant that Rohit had really got off the track.
The Director said not to worry, “We all have to learn a new job”. The more Rohit
thought about it, the more he wanted to go back to the old job. But he hesitated for
fear that he would be branded ‘a misfit’ by management and thus disqualified for
any future promotions.
a. If you were Rohit’s boss, what could you do to rectify this situation?
b. Could this situation have been avoided altogether?
Operations Management
1. Explain in detail the various types of plant layout concepts that are available in
operations management. Give examples on where each of these types can be
employed respectively. Briefly explain which layout would be applicable for a
Retail store format.
2. List down briefly the various inventory management techniques prevalent in the
industry. Discuss how some of these techniques would be applicable to a General
Store in effective management of their inventories; i.e. grocery supplies, etc.
(assume several inventories of your choice).
3. A prominent caterer is planning to open up a mid-sized multi cuisine restaurant.
Considering his expertise and knowledge in the food and beverages services, he is
confident of getting into a full-fledged restaurant operation. You are required to
suggest the team on the following points:
a. Suggest a site location for the restaurant, assuming it to be Metro city (you can
assume a city of your choice). Give your reasons for the same

b. What strategy would the restaurant adopt for an Aggregate Operation Plan of
resources given a time frame of a year?
Strategic Management
1. You have been appointed as a Strategy Consultant to an International German
luxury brand Philipp Plein wanting to enter the Indian market within the year. The
luxury clothing brand offers high-end clothing for men, women and children.
Which one of Porter’s Generic Strategies would you choose to be operational in
India & explain the reasons in detail behind your choice of strategy? Once the
strategy has been chosen, explain the categories of customers you would target
alongwith the price points? (Please assume that Covid-19 pandemic is over).
2. An International MBA University by the name of INSEAD located in France
wishes to enter India to set up a campus. Conduct a PESTLE analysis for INSEAD
in India & suggest whether INSEAD should enter India or otherwise. (Please
assume that Covid-19 pandemic is over).
3. You are the CEO of a US based automotive major Ford motors in India. Your
company is facing tough rivals like Hyundai & Kia Motors. You have been
operating in India since several years. During 2021, there has been a steady decline
in your revenues & profitability. Your market share has also fallen from 4.69% to
3.31% during 2021. Your competitors are eating into your market share slowly &
steadily during Covid-19 pandemic times. (Please assume that Covid-19 pandemic
is over).
a. What turnaround strategies can you suggest to arrest the decline of revenues &
profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Joint Venture
Strategy or should “Ford Motors” go it alone in India? If Yes, state your response
with appropriate justifications & reasons & with which vendor? If No, state your
response with appropriate justifications & reasons? (Please assume that Covid-19
pandemic is over).
B2B Marketing
Q.1 Crompton Greaves Ltd is the leader in Indian Domestic market for electric
motors, which conform to Indian & International Standards. The company faces a
severe competition from small scale motor manufacturer as well as large global
players like Siemens & ABB. What suggestions you would like to give to the
company to maintain its leadership position in this product category? (10 Marks)
Q.2 Consider any business marketing organization of your choice & develop an
effective communication programme for the company
Q.3 Read the following Case & solve the questions given:
Mahindra Parikh, Senior Manager-Commercial, India Textiles Ltd., felt doubtful
on bringing down the delivery time from 60 days to 45 days, demanded by some
international buyers of garments. The company's manufacturing unit at Bangalore
produced garments like shirts, trousers, for domestic as well as international
customers, including Walmart, i.e. Penny, and Gap. The production process
included various operations like dyeing of yarn, weaving, and processing.
The production was organised on three shift basis. The company had outsourced
some of the operations like processing because it did not have facility to do the
processing, although it had adequate space.

Mahindra asked the market research manager to get the information about the
competitor’s delivery time for the garments. The market research manager
informed him that only four out of about 100 garment (or apparel) manufacturing
units were in a position to fulfill the important purchasing objectives of 45 days
delivery time and consistent product quality.
Mahindra applied a lot of pressure on the existing processing firms to bring down
the delivery time.
However, he did not receive any positive commitments from them. Mahindra felt
that it was very important to satisfy the delivery and quality objectives of the
garment buying firms, in order to achieve the company's sales and profitability
goals.
1. If you were Mahindra Parikh, what would you do?
2. ‘The company had outsourced some of the operations like processing because it
did not have facility to do the processing, although it had adequate space’. Do you
agree with this decision? Justify
Brand Management
1. American Express, British Airways, Ritz-Carlton, and Federal Express are
strong service brands that have existed for years. However, marketing services is
challenging as they are less tangible than products and more likely to vary in
quality depending on people providing them. Explain how the above mentioned
service brands have used branding to address intangibility and variability
problems?

2. AMUL has earned strong brand equity against its competitors in the dairy
category by offering high quality products at affordable prices. AMUL’s wide
range of products is easily accessible and resonates deeply with its customers for
its strong corporate values. Comment on the strategies AMUL has adopted for
successfully creating a brand image of a healthy, reliable, fun-loving and youthful
brand.
3.a. Brand Mantra has profound implications for marketing of a brand. The Brand
Mantra anchors the brand in the right direction. Nike is a brand with keen sense of
what is represents and its Brand Mantra is “authentic athletic performance”.
Explain how Nike exemplifies its Brand Mantra.
3.b. Zomato is one of the largest food delivery platforms in India. The company’s
app provides its customers with a hassle-free, fast and reliable delivery experience.
The 'unprecedented' interest in its initial public offering (IPO) and its stellar debut
on stock market best explains its acceptance and tremendous success in the food
delivery space. Explain how digital platform based brands like Zomato create
customer engagement?
Business Ethics Governance Risk
1. Identify a business (small/medium/large/proprietary/partnership/family/listed
etc) that provides goods and/or services of any kind (FMCG, Education,
Hospitality etc) and was impacted during 2019-20 or 2020-21 (any one year) due
to Covid Pandemic. Identify and list the business challenges it faced (atleast three)
and explain how the business managed the following three risks; Financial risk,
Operational risk & Human Resource risk during the above-mentioned period. What
strategies & initiatives did it deploy to address and overcome these three risks and

survive/grow during the period (Answering that the business shut down is not an
option). Connect and talk to people among your family / friends / neighborhood /
your company / employer etc
2. Your friend wants to blow whistle and has come to you for guidance. How
would you advice her/him to help determine whether she/he has a greater
obligation to the public or to his/her employer? Make a list of 4-5 tough questions
that you need her/him to answer before she/he blows the whistle. Explain the
purpose of each question. (You can pick a social/environmental or economic issue
for whistle blowing)
3 a. A sales representative for a struggling computer supply firm has a chance to
close a multimillion dollar deal for an office system to be installed over a two year
period. The machines for the first delivery are in the company’s warehouse, but the
remainder would have to be ordered from the manufacturer. Because the
manufacturer is having difficulty meeting the heavy demand for the popular model,
the sales representative is not sure that subsequent deliveries can be made on time.
Any delay in converting to the new system would be costly to the customer;
however the blame could be placed on the manufacturer. Should the sales
representative close the deal without advising the customer of the delivery
problem? Discuss the pros and cons of the decision the sales representative
chooses to take.
3 b. You have studied Business Ethics in a structured manner in this program. Has
it helped you with tools to better manage your decision making process as a
business person? Explain in your own words.
Commercial Banking System & Role of RBI

1. Indian Banking has witnessed major changes starting from nationalization in
1969 of 14 private sector banks again to privatization of banks in 1990s. Year 2014
resulted in setting of small Payment Banks in different nooks & corners of the
country to a diametrically opposite step of mergers and consolidation of many
weak public sector banks with a few large banks in 2018/19. What has been the
economic & financial compulsions/reasons for such changes in five decades?
2. Independence of RBI has been a major subject of debate in India of late. A few
Governors resigned on this issue, as there was too much interference from the
government in deciding the policies of RBI. Do you agree/disagree on the question
of RBI deciding its own course of action while formulating macroeconomic policy
of country or should it listen to its political masters?
3. Non-Performing Assets (NPAs) in the Indian Banking sector has become the
subject of much discussion and scrutiny. Bank’s lending capacity has been
severely eroded by mounting NPAs, net worth of many banks have declined and a
number of banks have reported huge losses. In recent year’s plethora of rules and
regulations have come from RBI, Government, IMF, BASEL recommendations,
etc to keep a tab on stressed assets and timely resolution.
In light of above statements:
a. Write the major reasons for increase on NPAs since last 10 years
b. According to you what would be the mitigating factors/solutions for NPA
management.
Consumer Behaviour

1. How would Nestlé convince its stakeholders that the relaunched Maggi was
completely safe for consumption and healthy for all consumers? What strengths,
including media sources and celebrity endorsements, could Nestlé draw from to
effectively motivate customer behaviour?
2. Reading the case above suggests the segmentation, targeting, and positioning
Nestle Maggi is trying to achieve.
3. Given the growth potential of the industry, changing consumer preferences
towards healthy products
a. Discuss the traditional / modern day advertising strategies should Nestle Maggi
use as a brand be following to remain a market leader
b. Discuss how the use of the traditional or modern-day advertising strategies can
help build the motivational factors of buying different variants of Maggi be
persuaded by the tweens lifestyle
Corporate Finance
1. MCARTECH Pvt. Ltd. is considering two mutually exclusive capital
investments. The project’s expected net cash flows are as follows:
Expected Cash Flows
Year Project
A
Project
B
0 -500 -875
1 100 150
2 110 200

3 120 250
4 175 375
5 240 530
6 300 680
a. If you were told that each project’s cost of capital was 12%, which project
should be selected using the NPV criteria?
b. What is the profitability index for each project if the cost of capital is 12%?
c. What is the regular payback period for these two projects?
2. Assume that you plan to take a housing loan with a tenor of 20 year. The loan
has to be repaid in equal monthly installments. Considering that the loan amount is
Rs. 50 lakhs and the interest rate on loan is 9% p.a., what would be the equated
monthly installment (EMI)?
3. LT India Ltd has the following capital structure, which it considers optimal:
Debt 35%
Equity shares 65%
Total 100%
Applicable tax rate for the company is 25%. Risk free rate of return is 6%, average
equity market investment has expected rate of return of 12%. The company’s beta
is 1.10. Debt will bear an interest rate of 9% p.a.
Calculate

a. component cost of debt and equity shares assuming that the company does not
issue any additional equity shares.
b. Weighted Average Cost of Capital (WACC).
Corporate Social Responsibility
1. You are part of a research team studying the impact of Globalization on different
regions of the world, especially India. Can you share the impact that Globalization
has had on different regions of the world and it’s after effects?
2. As a trainer on CSR, can you explain the Companies Act of India 2013 to your
students and also analyze its impacts?
3. ABC Ltd., a newly set up company, dealing in computer parts and accessories
has hired you as a CSR Consultant.
a. Can you guide them about how a society is dependent on Business?
b. Can you guide them about how a business is dependent on society?
Cost & Management Accounting
1. Three partners chooseto go the start-up way. They run a chain of Pet Spa across
Mumbai and Pune. For the accounting year 2022, their business observes
increasing prices for materials. Hence, while preparing their financial statements,
the three partners had varying objectives behind the method they should adopt for
pricing the materials.

Objective I: The partners wished to hypothecate inventory and take a loan. Hence,
a higher pricing of ending inventory in the business’ balance sheet would be
desirable.
Objective II: The partners would wish to attract lower taxes on the business’ profit
and hence a lower profit before tax would be desirable.
Discuss in brief any five material pricing methods that businesses may adopt.
Identify the pricing methods that would achieve objectives I and II.
2. Mr. Sharma, founder of Pioma Plastics desires to increase the profit of the
business in the coming year. He calls for a meeting with the managerial-level
personnel and explains them that the selling price of their product is based on the
prevailing market prices of their competitors. He seeks their advice on whether
they should work backward on optimizing their costs by determining a standard
cost for each of the components. Explain the process of standard costing to the
founder as one of the managerial-level personnel. Would following standard
costing help the founder in increasing the profit of the business?
3. Futuristic was a newly setup firm in 2019. It is in the business of providing
artwork. However, being in the business of standard art objects (non-essential
items), it did not do well once it was hit by COVID-19. It has a selling price of
₹2,500 per piece and a variable cost of ₹1,000 per piece. It incurs an annual fixed
cost of ₹30,00,000.
a. The manager of the business wishes to know-
-even point

pieces
b. To combat the current difficult situation, the manager plans to curb the variable
expenses and bring them to ₹500 per piece. Compute the new break-even point and
contribution margin. Analyze and explain the movement in contribution margin to
the manager.
Customer Relationship Management
1. The banking and financial service has been at the forefront of integrating CRM
in their businesses. Discuss the role that analytical and operational CRM play in
improving the efficiency of their processes and customer service.
2. Duron furniture Ltd. offers mass customization by providing multiple options
for various components or features including different fabrics, furniture legs, or
pieces that combine in numerous configurations? In the same light, explain the
different levels of mass customization proposed by Gilmore and pine.
3. SERVICE CENTRE AUTOMATION AT COCA-COLA
Coca-Cola Bottling Unit (CCBU), a soft drinks manufacturer and distributor, is
based in Lambeg, Northern Ireland. The company employs over 400 people, and
has 14,000 customers. The service support team deals with a range of incoming
calls that include complaints, orders, enquiries, delivery, and pricing. The decision
to install a single customer service touchpoint dates to 1996 when a customer
satisfaction survey indicated that although customers generally felt they were
receiving good service, they wanted a single contact point for customer service.
CCBU’s lack of a single contact point meant that inbound calls were not logged in

a uniform way. This in turn hindered analysis of call content and frequency, and
led to variance in the quality and consistency of responses to service queries. In
addition, the company had no way of tracking if the advice given resolved the
problem.
a. Analyse the requirement of contact centre for customer support services for
CCBU.
b. Suggest the strategies to build the integrated customer contact information
system.
Digital Marketing
1. Explain the four dimensions that determines digital presence of a company, with
relevant examples.
2. You are a local baker famous around 2kms radius of your establishment. Discuss
the Business moments across customer journey path with TOOLS that you will be
using to get your bakery famous across the whole city spanning 50 kms radius.
3. You run a fitness centre in a local area.
a. Write a Google AdWords Search Campaign for the same.
b. Explain the keyword bidding strategy you shall be using for the same
Employee Development Talent Management
1. As the L&D head, Prakash wants to ensure that the first-time managers of the
company are equipped with adequate people management skills. Describe the steps

that he will consider in the employee development process to achieve this
objective?
2. Strati-tech currently have 12% women representation across various roles and
levels. They want to want to improve this score to 40 % in next two years. Discuss
various techniques of talent acquisition that they can consider achieving this goal.
3.a. What is Collective Bargaining? Explain the advantages of Collective
Bargaining for Employees.
3.b. What is Employee Leasing? Enlist the advantage & disadvantages of the same.
Enterprise Resource Planning
1. Why do organisations implement an Enterprise Resource Planning system? Why
is OLTP a critical part of an ERP? What component of ERP helps the Managerial
level? Do these components resolve the problems faced by organisations prior to
introduction of ERP? Give an example to show the before and after scenario.
2. Educational Institutions are looking for ERP solutions to improve operational
efficiency and student life cycle. They need to manage numerous programmes,
courses, student and employee performance and records and provide services to
students. Indicate how ERP solutions can help them by focusing on the student life
cycle and identifying the supporting functional areas. You can take any case study
to support your answer.
3. New Products Company receives more than 12,000 customer orders a month,
drawing on a combined inventory of over 1,000 products stocked at the company’s
warehouse. About 60 PCs are installed at New Products Company’s headquarters
which are connected in a local area network to several servers. Orders are received

by phone or mail and entered into the system by customer representatives or they
are entered directly by customers who use the electronic commerce website
developed by New Products Company. Well-designed user interfaces help users
follow data entry procedures. The servers store these orders in a database. They use
simple database management inquiry commands to get responses and reports
concerning sales orders, customers, and inventory to review product demand and
service trends. The company has initiated a lot of computerisation but in a
fragmented manner. The management of New Products Company wants to revamp
its existing system.
a. Indicate how information flows through the various departments in the
organization to fulfil an order and identify delay points. (You can make
assumptions if required).
b. How can an ERP help them in managing its order fulfilment process efficiently
by reducing manual intervention? Indicate at least two points.
Financial Institutions and Markets
1. “Regulatory mechanisms are implemented to ensure that there is always a
balance between the inflow of money and the outflow of funds so that the financial
markets are able to function efficiently and effectively.”
Regarding the above statement explain any 3 important regulatory institutions.
2. Alex Technologies Pvt. Ltd. is one of the top players dealing in software
products and solutions in India. The company now intends to launch a range of
computer accessories and plans to market it by opening its own retail outlets. So,

the board of directors of the company is planning to raise fresh capital by issuing
shares in the primary market.
In context of the above case, you are required to help the board of directors with
various techniques of issuing shares in the primary market to raise fresh capital for
the required purpose.
3.a. Manoj is an active trader and has good understanding about the various
instruments traded in the Indian Financial Markets. He is now curious about
trading of own currency in exchange for an equivalent amount of another currency.
You are therefore required to help Manoj understand the Meaning and Role of
Foreign Exchange Market along with the Participants involved in such a market.
3.b. Reshma has completed her studies and is now starting a new project for which,
she needs a huge amount of capital. One of her friends suggested her to approach
Venture Capitalists for her capital requirements.
In the light of the above case, explain to Reshma the concept of Venture Capital
and the Stages involved in Venture Capital Financing.
Industrial Relations Labour Laws
1. ‘The Industrial Relations Policy has two basic objectives viz. prevention and
peaceful settlement of disputes, and promotion of good industrial relations via
labour management and cooperation’, comment on the statement giving due
consideration to causes and policy framed by Government to tackle industrial
unrest in India.
2. Give a brief on Maruti Manesar Violence. What were the main reasons of
conflict?

3. What is the impact of pandemic on labour laws in China w.r.t.
a. Working hours and leaves
b. Protection measures and compensation
Insurance Risk Management
1. Vaishali is working as an actuarial in an insurance company. Few of the new
joiners have been appointed as an underwriter in their department. Vaishali’s
manager asks her to prepare a short presentation on the various methods used by
them in calculating the premium rate. Help Vaishali to complete the assigned task.
2. Mr. Manohar is married and have two kids. He has recently undergone a
surgery, which made him think about the financial security for his dependents after
his death. Hence, he decided to meet his friend who was an insurance advisor to
understand the life insurance policy and the various benefits attached to with this
policy .Explain Mr .Manohar on life Insurance policy with its need.
3. Shyam is working in a private investment firm. Unlike his parents who had a
government job and had retirement benefits, shyam lacks on that front being in a
private firm. Now he is worried about his retirement years.
a. As an insurance agent, discuss the various Risk, which Shyam will consider
while planning his retirement plan.
b. Also explain the various steps which will be involved in framing the retirement
plan

Integrated Marketing Communication
1. Cinthol, the legacy soap brand from Godrej Consumer products has unveiled a
new TV campaign “Wake up Alive’’ aimed at uplifting consumers spirits through
the campaign. The ad highlights how people can staff their mornings with a burst
of freshness with control lime or Cinthol cool soap. Identify the mode of marketing
communication used by the brand. Elaborate the significance of this mode of
marketing communication.
2. IMC has become essential for organizations to manage the entire marketing
process. You are hired as a marketing consultant for a high -end designer apparel
store. Develop an IMC planning process for creating the brand awareness of this
store located in a metro city.
3. Case Study
Misleading advertising: cautionary tales of ‘health’ positioning
Procter & Gamble has been accused of presenting a product – in this case its Sunny
Delight drink – in a far healthier light than its contents justify. In 2002, Tetley Tea
was slammed by ASA for making exaggerated and misleading poster advertising
claims that the anti-oxidants it contains can keep hearts healthy – one of the
offending ads even carried a 10-foot high flashing plastic heart. Also in 2002,
Australian wine brand BRL Hardy’s drew criticism for a cause-related marketing
campaign in which it paid more than £50,000 in sponsorship fees to the Breast
Cancer Campaign in return for using the charity’s logo on its bottles. Scientists
attacked the partnership, complaining that studies have shown a link between
alcohol consumption and breast cancer. Tom Sanders, professor of nutrition and
dietetics at King’s College London and a government adviser on food and diet,
compared the initiative to putting an ad for a lung disease charity on cigarette

packets. ‘It is extremely ill-advised of the breast cancer charity to get involved
with a wine company, which is, after all, trying to promote the consumption of
alcohol. It sends out a confusing message to women about the risks they run,’
Professor Sanders said. Pamela Goldberg, chief executive of Breast Cancer
Campaign, replied: ‘The link between alcohol and breast cancer is not a causal
link. It’s a slight increase in risk.’ Whether a link between breast cancer and
alcohol is definitively established or not, the Breast Cancer Campaign’s reputation
has been damaged because of this partnership.
a. The use of misleading, exaggerated, or confusing claims in advertising is a key
issue in marketing communication ethics. Discuss the main ethical issues in
integrated marketing communications?
b. What are the implications for business of not practicing ethical decision-
making?
International Banking & Foreign Exchange Management
1. ABC Limited, an Indian Company has an export exposure of 10 million Yen.
Yen is not directly quoted against the Rupee. The current spot rates are USD/INR
= 41.79 and USD/JPY =129.75. It is estimated that Yen will depreciate to 144 level
and Rupee to depreciate against Dollar to 43. The Forward rate for September
2020 USD/YEN = 137.35 and USD/INR 42.89. Given that the actual spot rate on
30 September 2020 was USD/YEN = 137.85 and USD/INR = 42.78, is the
decision to take forward cover justified in hindsight?
2. Identify which party is playing what role in the following Letter of Credit
transaction. ABC Limited wants to import raw material from Z123 Limited, a

supplier in Germany who banks with T.R.V. Bank. The supplier insists that ABC
Limited issue a Letter of Credit for the full value of the transaction. A tenure of 90
days is agreed upon. ABC Limited approaches N.O.P. Bank to issue a Letter of
Credit. You are required to identify the steps involved in a Letter of Credit
transaction. Also Identify which party is playing the role of
3. The prevailing market rates are as follows.
INR/USD = Rs. 77.00
Interest rate for a 6 month loan in India = 12% per annum
Interest rate for a 6 month loan in USA = 6% per annum
a. Explain the concept of Interest Rate Parity. What will be the expected 6 -months
forward rate for US dollar in India?
b. Compute the Forward premium/discount of USD/INR in the Indian Forex
Market?
International HR Practices
1. ‘Yummy Restaurants’ is a Canadian restaurant chain, planning to open up its
branches in India and Australia. The CEO has hired you as an HR consultant to
help them in understanding the different types of international employees that they

need to deal with. Explain to him the functions of international human resource
management and the different sources or types of hiring employees, in this context.
Explain with corporate examples.
2. Soumita has been working in the London division of the International Group of
Hotels for 10 years. Now she has informed the HR department that wishes to move
back to India. However, this process of repatriation is not so easy. As their HR
head, explain what steps you will follow in the process of this repatriation for
Soumita in the hospitality industry.
3. Ashok, the HR Director is a very proactive and a dynamic person. He believes
that for building a successful MNC, it is important to give equal focus on both
internal and external sources of recruitment. In this context, discuss the following:
a. Explain which different internal sources of recruitment Ashok will choose for an
MNC. Give examples.
b. Since Ashok also believes that external sources of recruitment are equally
effective, explain, with examples, what sources will he recommend?
International Marketing
1. The spa industry in Dubai is currently experiencing growth and spas in Dubai
are steadily becoming a pertinent cultural force, influencing not only how
consumers care for their health, well-being, and appearance, but also how they
work, travel, and socialize. As interest in physical wellness increases, spa therapy
becomes increasingly popular in Dubai and is highly recommended by many
medical specialists. As a result, spas are challenged with increasing competition.
At the same time, customers are looking for “new” and “unique” experiences. You

have been employed by Anantara Spa in Dubai to devise marketing plan to
increase profitability and market share. Conduct a macro scan of the environment
and introduce the brand to Dubai, UAE.
2. Design a marketing mix strategy (4-Ps) for a start-up, brand (can be from any
geography) to expand in the global market and offer a practical solution to them.
(10 Marks)
3. Mango, a strong retail brand with 29 stores in India plans to expand its market
share in the premium luxury apparel market.
a. Suggest its value-based pricing strategy
b. Discuss how changes in consumer shopping behavior can be useful to Mango
apparel brand especially in India.
Lean Six Sigma
1. ‘Six Sigma level is the benchmark for performance standard’. Explain the
relevance of Lean concept in reducing elimination wastes to achieve process
efficiency. Leverage your answer by giving suitable examples from the industry
2. What is the significance of Control Charts in achieving Sig Sigma levels?
Discuss how process control charts are used for monitoring and improving the
quality levels in the organization. Explain with reference to a manufacturing
organisation.
3. Assuming yourself as a strategic employee of an Educational Institute who has
learned the relevant concepts of Operations Management & Quality Management,
consider the following scenario. The management wants to consider implementing

the best practices in the industry to match up to the premier educational institutes
in the country. You are required to consider and suggest the following for the
implementation:
a. Suggest the composition of the team for implementing the management
instructions. (Mention the nomenclature of hierarchy as in the Six Sigma process
and assume your role in the implementation process)
b. Suggest the initiatives that can be employed for improving the practices in the
organization for achieving process excellence.
Manpower Planning Recruitment & Selection
1. Imagine that you are an external HR consultant summoned for a project on job
analysis. Explain which methods of job analysis will you use to collect data and
why based on the industry & organization that you select.
2. Every organization has their own unique HRP implementation practices. Based
on what you have observed from your experience, elaborate the action programmes
that constitute the HRP implementation process.
3. To overcome the prevalent employee mindset that performance appraisals are
only a tick in the box activity for most organizations instead of being a fair,
transparent and meticulous process, HNP Technologies are trying to revamp their
current traditional methods by implementing modern methods.
a. What modern approaches of performance appraisal would you suggest to the
managers do so that the employees’ belief in the process is reinstated?

b. Explain the relevance of performance counselling in current times to the HR
team at HNP Technologies. Devise what approach is apt for the same.
Marketing of Financial Services
1. One of your clients wants to apply for a Home Loan in the next 12 to 18 months.
In 2020 during the pandemic the client had lost his job and delayed his credit card
payments. The client is worried that this may impact his credit score maintained by
Credit Bureaus. Suggest a roadmap to your client to improve his credit score.
2. Develop a Public Relations campaign for a Bank of your choice to highlight the
“Digital Banking” edge that your Bank offers.
3. You are a Financial Planner. Your client Ashwin Aswani aged 37 years and
works with an IT company earning Rs 15 lakhs per year. His wife Asha, aged 34
years, is a homemaker. They have one daughter Rimmi aged 5 years. The couple
requires your help to make some financial decisions. (You can make any
assumptions to further build up your case.)
a. Ashwin wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP a Term Plan. Recommend the product
best suited for his requirement.
b. Ashwin has expressed his desire to retire by the age of 55. Design a retirement
plan for him.
Marketing Research

1. A fast moving consumer goods (FMCG) company has an established cooking oil
brand named “Good Life”. The company enjoys the second highest market share in
this segment and is a familiar brand. The market leader in this segment has started
offering 1 LTR pouch free with 5 LTR can which has increased the market share of
the leader and has decreased the market share of “Good Life”. From a reliable
source, the company under-stands that the current promotion of the market leader
will be continued for the next 6 months. “Good Life” is contemplating a significant
price reduction by offering 5LTRs of “Good Life” at the price of 4 LTRs. They
feel that an additional 1 LTR pouch on the 5LTR can would incur cost of
production, packaging and the transportation cost of the free pouch, though it
already offers a 1 LTR pouch in the market. Some executives in “Good Life” feel
that the customer may find a free 1 LTR pouch with the 5 LTR can more attractive
and value for money than the price reduction. The question in front of “Good Life”
is whether to offer a 1 LTR pouch free with a 5 LTR can OR reduce the price of
the 5 LTR can to the Price of 4 LTRs. The company has appointed a market
research (MR) firm to find out which option they should adopt. Which research
design should the MR firm use to arrive at an answer to this problem?
How should be this research design implemented?
2. A leading car manufacturer wants to measure the customer satisfaction of
current cus-tomers towards the annual maintenance service of the vehicle by its
designated service stations. Design a questionnaire to measure customer
satisfaction towards the service of-fered by the designated service stations.
Measure the different aspects of the service from the intimation of the service
requirement till final delivery and feedback including all aspects of the service.
Use appropriate questions and scales in the questionnaire so that the overall
satisfaction towards the service station can be derived.

3. A high end SUV from U K has been launched in India. The vehicle is targeted at
well educated, upper class, premium customers with a sophisticated life style who
enjoy high technology, great driving pleasure and the pride of owning a premium
vehicle. The company is planning to launch a new television advertising campaign
in January 2022.
a. As a media research consultant, what media strategy will you suggest so that the
campaign can reach maximum target audience? (5 Marks)
b. Once the ads are aired on Television, the recall and recognition of the ads have
to be tested on the next day of airing as well as after the completion of the first
month. Which tests will you use to measure recall and recognition and how will
you conduct it?
Marketing Strategy
1. Explain four Ps of marketing using example from any of the Parle products.
2. Consumer buying behavior plays an important role in marketing strategy & is
affected by various factors such as characteristics/behaviors/preferences. Explain
major influences on buying behavior for the following brands: a) Nyka (e-
commerce beauty portal) (b) Dell laptops (c) Urban Company (d) Dominos
3.a. Explain the product life cycle with an example.
3.b. What are three kinds of marketing channel? Explain with an example each.
New Product Development and Managing Innovation
1. You are appointed as the Product Manager for ITC Limited in the FMCG
Division. Considering the increased consumption of Dairy products and many new

entrants in this category into the market, you are tasked to work on introducing at
least 2-3 “Dairy Products” under the “Aashirwad Brand” name in the coming year.
Explain in detail the steps for developing the new products and introducing the
same in the existing market.
2. The Coronavirus Pandemic has sensitized a vast majority of consumers towards
hygiene and building immunity. It had an impact on the way consumers shopped
with online shopping gaining prominence. Digital technology was put to best use
by companies coming up with innovative methods to reach out to consumers.
Please identify any such innovative product or process that was introduced during
the pandemic. Explain how this innovation helped the company gain competitive
advantage. Also explain the different types of innovations and on basis of
technology and market how you would map this innovation.
3. The Adolph Coor’s Company of Colorado was holding largest market share in
1980’s. They were immune to any new entry in the market as their position was
safeguarded by the strong customer pull and loyalty, and strongly believed their
customer segment is attached to their quality and taste. However, a new brand in
the lighter Beer category made inroad with Miller Lite brand and other brands
started challenging the Coors supremacy in California market with their lighter
Beer brands. Eventually The Coors had to give in to threat of competitors presence
and abandon their one product tradition by introducing a Low- calorie light Beer.
a. What kind of strategy was the company pursuing?
b. What all was required by company to get into new product development in this
case?

Operations and Supply Chain Strategies
1. ABC Ltd. company is operating in FMCG sector and company is planning to
launch new product with own brand. Because of various product mix customer
demand is increasing. However performance of the firm is not increased. Consider
you are appointed as supply chain managers, advise some strategies to the firm that
eventually increase performance.
2. Mr. Gupta is supply chain manager of OLB Ltd. and company is now focusing
on manufacturing of E scooter. By looking to the customer demand, company is
constructing largest manufacturing set up in India. In the dynamic market, you
would face tough competition from different companies. Analyze and suggest a
different level of strategies that you will implement in the firm that can improve
overall business profit.
3. a. Consider situation mentioned in Q. 2, explain various competitive dimensions
in detail that company needs to rework to get better market share and attain
business excellence in the supply chain.
3. b. Management is confused about the selection of the production process. Kindly
suggest the best method in the production process that improves efficiency.
Organisation Culture
1. What are the characteristics of Organizational Culture? Explain Schein’s model
of Organizational culture.
2. Varun is responsible for ensuring that Golden Globe ltd.’s employee centric
culture is kept alive. What are the factors that he can leverage to achieve these
results? Varun is very particular about how new joinees socialize and get to know

the culture of the company. What socialization techniques should he focus on to
ensure a good culture inculcation for them?
3.a. Explain the two types of spirituality that organizations can integrate in its
culture?
3.b. Communication plays a very important role in bringing about a culture change.
Explain?
Performance Management System
1. Rajan Kumar is the HR Manager at Big Mart Ltd which is an online company
that caters to customers pan India. The company is 3 years old and has been
growing rapidly now to cater to small cities and towns. They specialize in end to
end products ranging from Apparels, furniture to groceries and more (ref like a Big
Bazaar and Food Bazaar). Rajan is considering implementing the Balanced Score
Card (BSC) for the company as he believes the BSC can play an important role in
the company’s growth. Design a Balanced Score Card for the company covering 2
examples each in the Financial, Customer, Business Process and Learning &
Growth quadrants.
2. You are the HR manager at Shoppers Paradise which is a retail store in Mumbai.
You are introducing 360 degree feedback process in the company. Design a 360
degree form for the position of Customer Service Executive (CSE). This form is to
be filled by the Manager of the CSE.
3. Assume you are an HR manager in an online furniture company which has
recently introduced Performance Management System for its employees. The
employees are being coached on the concepts and application of the same.

Prepare 2 SMART goals each for the following profiles:
a. Furniture designer
b. Furniture carpenter
Procurement Management
1. Explain what is Ethics in Procurement & why it is important? You are a
Procurement Head of Consumer Product organization, explain any 4 ISM
Standards & link with mention industry scenario.
2. You are part of Pharma Company who has grown immensely during Covid
times. Your company is planning to set up two more plants for manufacturing of
vaccinations. As Procurement Manager help them to evaluate between leasing or
buying two factory premises. Please support your answer with reasoning &
mention advantages of selected option.
3.a. Oftenly we hear debate that Purchase Requisition is whose responsibility?
What do you think? Explain Purchase requisition and its types. Why PR is one of
the critical steps of P2P cycle?
3.b. What are various types of Pricing Contracts; why they are used? Explain
types, sub types and difference between them in terms of responsibility of buyer or
seller.
Project Management

1. India’s Road and Transport Ministry has taken-up various Expressway Road
Projects in the country. One of the such project consistof following broad scope of
work
a. Constructing roads
b. Constructing tunnels
c. Constructing bridges over river
d. Constructing flyovers and junctions
e. Constructing convenient places (fuels stations, rest areas, etc.)
f. Developing a solution for speed monitoring
g. Finding suitable road material for areas in heavy flood zone
Carry out the Project Risk Management for this case.
2. Government has given you a project of major renovation in railway
infrastructure. The project consists of following work.
a. Feasibility study of changes required
b. Estimating the cost – Material and Construction
c. Providing the support to Railway for procuring the material
d. Construction and installation of the changes required
e. Testing of the infrastructure
f. Training and handing over the infrastructure.

You as a project controller are asked to submit your plan for project control. Cover
different project control tools and explain how they will be applied in this case.
Also, mention as a head of project control which control you will monitor
personally and why.
3. Answer the following questions.
a. Consider a hypothetical project of conducting Annual Day in your university.
Explain the triple constraints of a project in this context. Include diagram for these
constraints and write examples for each constraints. (5 Marks)
b. India’s Road and Transport Ministry has taken-up various Expressway Road
Projects in the country. One of the such project consistof following broad scope of
work
a. Constructing roads
b. Constructing tunnels
c. Constructing bridges over river
d. Constructing flyovers and junctions
e. Constructing convenient places (fuels stations, rest areas, etc.)
f. Developing a solution for speed monitoring
g. Finding suitable road material for areas in heavy flood zone
List different cost estimation methods. Explain any three methods which can be
used in this project. Suggest which one will be the best method for this project.

Research Methodology
1. You have been hired by a firm as a researcher to understand the consumer
preferences for one of their product categories within a state in India. After going
through the requirements, you realized that you need to discover various
qualitative aspects of productpreferences from the consumers. Hence, you decided
to speak to some groups of consumers at various parts of the state to understand
more about the given problem. The management approves your idea of interview
and gave you a go ahead. Answer the following questions:
Why do we conduct interview in research? Discuss about the structured and
unstructured interview process.
2. A major bank in the country wants to launch a new investment scheme.
However, they are not sure whether it will be a success of failure among the
consumers. To arrive at a conclusion, they may outsource the research activities to
a well-known research firm in the city. The bank has asked the firm to submit a
research strategy by the end of the coming week so that the bank can decide if it
would be feasible for them to move further. Answer the following questions:
What is the purpose of having a research strategy? Discuss the various research
strategies that you know about.
3. In a study among the college students in a tier I city in India, it was found that
their ‘behavior’ can be predicted by understanding their ‘intention’, which in turn
can be predicted by a host of other factors. All these factors can be grouped into
three different variables like ‘attitude’, ‘subjective norms’ and ‘perceived control’.
It was also found that these three variables impact each other.

a. Identify the dependent variable and the independent variables. Is there any
mediator in the model? Explain in all the cases.
b. Draw the conceptual model.
Retail Banking
1. Retail Banking is a prime arm of banking for building up and grow its resources
side. What does this mean and what are Banks doing towards growing its resources
side? Name any 4 resources-side products that Banks provide and explain their
characteristics in terms of product nature, its classification & benefits and cost
benefits for Banks
2. From an era of the past when ‘Customer went to the Bank’, Retail Banking has
transformed itself to today’s era when ‘Bank goes to the customer’. Explain your
understanding of this transformation along with examples of ways and means
adopted by Banks towards achieving this transformational change. Also, explain
any 4 of the mechanism / tools used by Retail Banks in this regard along with
merits and de-merits in each of them
3. “Bank Traditional Limited” is a well-established old Retail Bank operating in
India and is almost a 100-year-old Bank. Its customers are predominantly
individuals who are senior citizens (65 years old) who are comfortable only with
traditional modes of banking like branch banking, using paper cheques, etc.
However, in the last few years, this bank had embarked on various technology
projects / initiatives like ATM, internet / mobile banking, PoS, kiosks etc. due to
various business and operational compulsions.

a. Analyze the various challenges that ‘Bank Traditional Limited’ will have to
manage
b. Analyze the various steps, ways and means this Bank must adopt to manage this
necessary transition
Sales Management
1. Design a Sales Process when your organization is intending to enter Kenyan
Market
2. How would you set up a sales organization (team) for a FMCG company setting
up their operations and having headquartered in Mumbai?
3. a. Critically analyze Levi’s offer to sell its Levi’s brand of jeans and other
products on EMI
3. b. What was the overall objective of this plan? Do you think the company will
succeed?
Service Operations Management
1. Define and briefly explain the term ‘Service Design’. What are the various
approaches that organizations adopt to implement ‘Service Design’? Explain with
examples for approach from setups like Banking or a Healthcare setup (choose any
one reference of your own choice)
2. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations.
Explain the three techniques used to evaluate service operations with reference to a
setup for an Educational Institute.

3. The Hospitality sector is a good example wherein the businesses involve both
manufacturing (food preparations) as well as service operations. The sold products
are evaluated by the customers and they are also rated based on the service that the
seller provides. With reference to the industry discuss the following aspects of
service operations
a. Discuss the elements that need to be planned in a Service Framework of a
Hospitality setup.
b. What are the challenges faced by the Service Managers who manage these
service operations?
Services Marketing
1. You are the owner of a retail chain. You currently have consumer durables,
groceries and private label clothing range for kids, men, and women. The price
point is low and the quality you offer is fantastic. You have more than eighty
percent repeat customers. In most of the customer surveys that you have conducted
with market research agencies have pointed this unique feature of your store. You
have successfully operated your business in Delhi. You have about 15 stores
operating across the state. During the last five years, you have spread your
offerings to the other northern states, and you have seen a wonderful response. You
are pretty encouraged, and you decide to take this down south.
You have encouraged about twenty five percent of your best staff member to open
the first store in Bangalore. (With a salary hike) They are your top performers. The
vacant positions in the north will be filled up temporarily and the staff members
deputed would be called back after 3 years from the start of the operation. The

store opens as scheduled. The initial response is good, but within six months, you
see a plethora of complaints coming in and customers are unhappy with their
overall experience. Your cash counters seem to become empty with footfalls and
profits coming down.
This comes to you as a big shock as you had not expected this to happen. You are
unwilling to give up and you need to understand why? Is it the mindset of the
people, a consumer whom you have never encountered before, or is it the issue of
training your people and re designing of your service offerings? But will you be
able to turn this around?
Do you feel that there is a difference in consumer mindset in the South vis a vis the
North? Can you point some of them? What data do you need to reach to a
conclusion and what steps should you take to plug the footfalls?
2. You have worked in the industry for a decade, and you are now fed up with the
boring work environment around you. The entrepreneurial bug has bitten you and a
food business is in your mind. There are numerous challenges, however. In your
city, the working population is large enough to sustain the business, disposable
incomes are high, and you feel that there is a niche offering that needs to be created
for your restaurant, for example a Japanese or a Korean cuisine. The problem
however with a niche is adoption to local tastes, preferences, and the biggest
challenge of whether customer would be interested in them. The next big challenge
would be for you to reach out to the right set of customers. This might take you
some time, and your biggest fear is that the initial buzz that you may create at the
start may not sustain after a point. Also, if you are successful, there may be
copycats coming in. You are therefore considering a second alternative of ‘tiffin
services’ to people around you. This may not have the glamour but will make you

cash bells ringing from day 1 if your product is right. There may not any need for
branding or the need to position yourself. It is a dilemma that you are facing.
How would the service offering be different in case of a restaurant vis a vis tiffin
service? (7Ps) and how would you plan to market the service offerings? (restaurant
vis a vis tiffin service)
3. Trail Blazers academy is a coaching academy, providing training, coaching, and
counselling services for students. Their primary revenue source is from the
coaching they do for medical and JEE. Established a decade ago, it is now a well-
known brand, but faces sever competition from the crowded market of the
coaching space. The quality of the students passing out are well know and many
candidates are able to crack the JEE and medical exams. However, in the last
couple of years, the company has tried to expand using the franchise model. This
was possibly the best model available. But with tremendous amount of competition
happening online and offline, the pricing model of the academy has changed. The
fees for the course are on the brochure but is charged variably. There are no
standardizations followed. Many of the franchisees charge whatever they want to,
essentially to maintain a minimum threshold of students flowing into the
organisation. Sometimes the center heads of the franchise, encourage existing
students to bring in new candidates, there by incentivizing them. Some of the hard
negotiators are able to settle down at a lower price point that what others are
paying. In many cases, students were allowed just with a token money with more
than the usual EMIs. Everything seems to be as per the flexibility of the center
managers. While some of the franchises are happy, others are not. The location of
the center, number of enrollments drive the pricing. The parents are unhappy with
this mechanism and there are complaints floating in the social media about Trail
Blazers. The franchises are incentivized on the total revenue they add to the parent

group. Many of them therefore have started the recent practice of creating fake
candidates, thereby making themselves eligible for more incentives.
Trail Blazers have also realized that due to competitive pressure, they are unable to
make good margins in the business and wants to expand their offerings. They are
now planning to start a HR recruitment consulting firm. The CEO can drive this,
because of his previous experience in this area. He also has a team, which is
capable enough. The CEO has invited you, as a consultant. They are in a dilemma
on whether they should use the Trail Blazers brand name to the recruitment
consulting firm or use a new name. Trail Blazers sound to be a great name for the
consulting firm and matches with the nature of work that they intend to do.
However, many of the other managers opine that these two businesses are different
and not related and therefore the brand extension is not suitable for the new
offerings. Even if they use the same name, how would they position themselves?
a. How do you price their services better?
b. Is venturing into a new service offering a sensible proposition for Trail Blazers?
What are the potential benefits and challenges that you see as a consultant?
Strategic HRM
1. Vrundan, is a student of NMIMS and wishes to start his own project. You as a
faculty of Strategic HRM guide and mentor Vrundan on how SHRM policies help
in strategic management process.
2. IndianGlobal is a Mumbai based MNC dealing in various FMCG products. As
an external consultant hired to advise IndianGlobal. Your job is to recommend
various possible growth strategies in brief to your client. Also suggest which

growth strategy should IndianGlobal use when they wish to grow and expand in
the Middle-East Market soon.
3. Neeti is the Head Corporate Trainer of Wellbeing Pharmaceutical. She has
already worked with Wellbeing Pharmaceutical from past 7 years where she started
as a Marketing executive. Neeti has always been able to train young minds with
ease. The HR of Wellbeing Pharmaceutical is now looking forward for some proof
or documentation whether these trainings which she has conducted are really
effective.
a. Which methods can Neeti can use to evaluate trainings which she has
conducted?
b. Suggest Neeti ways to link organizational strategy with Wellbeing
Pharmaceuticals.
Total Quality Management
1. Analyzing and understanding the significance of quality cost in production
enables an organization in developing quality conformance in a competitive
business environment. Explain how you will implement cost of quality in your
organization. In your opinion should the organization spend more on cost of good
quality or cost of poor quality? Explain with reasons/examples.
2. ISO 9001 specifies the requirements of quality management system. As
Management Representative of your organization you have to implement ISO
9001. Explain the steps you will take to successfully get the ISO certification for
your organization.

3. Maxx Industry is regularly supplying some critical parts to your assembly line.
These parts are either good or defective. During each delivery a sample of 500
units is sampled and the number of defective units in the sample is noted. The
average defect rate is 3.5%.
a. Develop the upper and lower control limits (z=3).
b. What is process capability index and what will be your objective in finding the
process capability?
Treasury Management in Banking
1. Historically, only larger Banks had the strength of providing Treasury products
& services. Now even smaller banks are into it in a strong way. Enumerate and
describe at least 5 purposes for which a Bank Treasury exists 2. The organization
structure of a Bank’s Treasury unit involves designing of its operations across
Front office, Mid-office, and Back office. Describe each of these three operating
arms in terms of its nature, purpose / objectives, and the skills / qualifications of
the people employed in these 3 operating arms
2. The organization structure of a Bank’s Treasury unit involves designing of its
operations across Front office, Mid-office, and Back office. Describe each of these
three operating arms in terms of its nature, purpose / objectives, and the skills /
qualifications of the people employed in these 3 operating arms
3. Assume that you are one of the advisors to customers on Payment options.
a. There are multiple Electronic Payment options available in India. What
electronic payment option will you recommend for the following

1. A Corporate customer (ABC automobiles Limited) wants to pay dividend of
varying amounts to its 10,000 shareholders. ABC Automobiles maintains a current
with SBI, Kolkatta.
2. A Retail Bank customer (Mr Gupta) wants to make monthly repayment (EMI of
Rs 15,000 per month) towards Housing Loan taken from Punjab National Bank,
Pune whereas the customer has his Savings Bank account with HSBC Bank,
Mumbai
3. A customer, Mr Raju who has a Savings Bank account with ‘Indian Bank’
Chennai wants to make a one-off payment of Rs 10,000 urgently to Mr Alex who
has a Savings Bank account with Citi Bank Mumbai.
4. A corporate customer, ABC automobiles Limited that has a Current account
with ‘Bank of India’ Bangalore wants to pay a sum of Rs 1 crore urgently to
another company called XYZ automobiles who has a current account with State
Bank of India, New Delhi.
b. For each of the 4 items listed above, as an advisor, what will be your high-level
advice on the process involved and the benefits to the payer and the beneficiary
World Class Operations
1. The concept of TPM is fundamental in achieving world class standards in
operations. In this reference how TPM measures are implemented in a
manufacturing company?
2. What do you understand by quality standards? Give reference to Six Sigma
Quality standards in your answer.

3.a. The objective of the current day firms is to deliver world class products.
Explain the statement with special reference to achieving environmental standards
in operations.
3.b. Pick up a firm of your choice from the Indian fast moving consumer durable
industry and briefly explain how the firm has successfully implemented the
principles of World Class Manufacturing.
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)

NMIMS Dec 2021 Assignment Answer Sheet Call 9025810064

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NMIMS Dec 2021 Assignment Answer Sheet Call 9025810064