The document consists of various case studies and questions relating to business management across numerous topics including employee engagement, corporate social responsibility, information systems, organizational behavior, economics, and law, designed to assess knowledge and provide solutions. It emphasizes real-world applications such as handling employee attrition, responding to competition, planning CSR activities, and navigating business legalities. Additionally, it covers strategic HR management, project management, and illustrates the analysis of market structures within different industries.

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Business Communication and Etiquette
Q.1 Specter Global Ltd. had been a business leader in the software industry. However
due to increased competition and market conditions, they were constantly losing talent
due to attrition. The leadership focused their efforts on building an employee
engagement strategy to retain their top talent. They conducted a focused group
discussion last year and invited participation from all departments to provide their
inputs on what steps can be taken by the organization & HR to improve the employee
morale and working conditions.
The activity yielded some very insightful results and now it was up to the management
to implement these suggestions. However, due to lack of resources and necessary
support in implementing the change, another year passed by and no significant
employee engagement initiative could be rolled out.
In the first quarter the organization won a couple of prestigious projects and were
excited that this is the perfect opportunity to regain their leadership position in the
industry. Appraisals were just around the corner and they could foresee lack of
cooperation from employees to enlist their support in roll out of the projects.
Considering this would be a big opportunity loss, the management decided to address
the employees in a town hall and address the concerns of their employees.
Assuming you are the Vice President of the organization, designated to garner support
from the employees,
a) Share the strategy you would adopt to address the employees and gain their
cooperation
b) How would you prepare to handle the objections that the employees may have?

2. Q.2 A well-known media organization has created a controversial campaign which
highlights the inadequacies in the product your organization offers for one of their
clients, who is your long standing competitor. You are aware that their claims are not
entirely true despite which the target audience may get influenced by the bold
statements and visuals in their campaign, causing your brand image to be tarnished and
consequent business loss.
There is a stir within the organization as well and your employees as well as customers
are waiting to hear from you. Your organization has always demonstrated strong values
in the past.
You are responsible for corporate communications. How will you reassure your
customers and employees and what communication channels will you deploy?
Corporate Social Responsibility
1. M/s Green Computers Ltd is in the business of manufacturing and distribution of
Computers and Laptops. The company is listed on National Stock Exchange. It is an
Indian MNC having its operations present in all Asian Countries. The company has an
ambitious plan to move into other western countries and expand its business. The
company has appointed you as the head of their Social Responsibility Foundation and
you have been asked to perform the given below task:
a. Plan three CSR activities which will benefit three different stakeholders. Give suitable
reason for selection of your activity and justify your answer.
b. Explain in detail the planning, developing and implementation stage with respect to
the new CSR activities?
c. Minimum four voluntary Codes of CSR that you would want your company to apply.
Explain the reason for your selection.
Information Systems for Managers
Question 1:
ABC Corp. is the pioneer in manufacturing ceramic tiles. Mr. Gohil is the project
manager at ABC Corp. He is responsible for ensuring the successful implementation of
an ERP package for the organization. What are the challenges that he may come across
in the process of meeting his desired goal and how would he ensure that the
implementation goes smooth, costs are saved rather than wasted?
Question 2:

3. With the proliferation of social media, sophisticated information systems organizations
are constantly monitoring their consumers in order to better understand their
preferences and thus present them with the best option to retain their consumers and
gain competitive advantage at the same time. How do you think organizations like
Amazon, Citibank, Walmart benefit using this strategy of analyzing customer purchase
data and constructing behavioral purchases? How do information systems support this
strategy?
Management Theory and Practice
Question 1 :
Contrast Taylor’s and Fayol’s level of organizational analysis. How valid are Fayol’s
principle today?
Question 2 :
Study organization structure of two IT companies and prepare a report comprising of
the type of chart, positions, levels, functions, process and qualities in the organization.
Organizational Behavior
Question 1:
In a rapidly changing global scenario, what is the contribution of organizational
behavior in the field of management and in enhancing individual organization’s
effectiveness explain with examples.
Question 2:
Suppose you are HR Manager in a telecom service provider company and your
company’s Market share is declining and employee turnover is high, top management
want to increase market share in rural as well as in urban area, as an HR Manager how
you will manage employee retention and motivate your employees to increase market
share.
Business Economics
1. Do you agree that the Indian Aviation Sector is a classic example of oligopoly as there
is a hidden agreement among the existing airline Industries and their pricing structure?
If yes support your answer with examples from the Industry and with the kinked
demand curve diagram.

4. 2. How is the Price arrived at in an Oligopoly Market, depict with the help of a Diagram.
Also mention the Dead Weight Loss created and the social impact on due the creation of
this Dead Weight Loss
Business Law
Question 1:
Amit contracts to deliver 20 bags of wheat at Rs 400 a bag on a future date to flour mill
owner Rakesh. On the due date he refuses to deliver the same to Rakesh but instead
delivers to Mahesh who is paying him Rs 420 a bag. The price on the future day is Rs
380 per bag. Mention actions which Rakesh can take against Amit.
Question 2:
Soumya had read an advertisement in the newspaper regarding Hooty Motors which
asked for advance deposit of Rs 1,000 to book vehicle with delivery due date after 3
months. After 3 months they cancelled the booking of vehicles but did not even refund
the advance amount. Explain the actions which Soumya can take against Hooty Motors.
Compensation and Benefits
Question 1:
You own an insurance company and want to increase the sales of Insurance policies.
What type of compensation plan will you recommend for Sales personnel?
Question 2:
You are an HR manager of a US based MNC. Your company decides to send a senior
executive from US headquarters to establish a new subsidiary in India. Draft a
compensation package for him.
Corporate Social Responsibility
Question 1:
If you would be the CEO of ITC, which other CSR activities you would have undertaken
that would have aligned well with the current CSR activities?
Question 2:
Explain how e-Choupal has empowered farmers of India?

5. Question 3:
It is governments job to do CSR activities and corporate should focus their attention on
Profit - Explain your view point on the statement.
Employee Development & Talent Management
Question 1:
You have received an e-mail from your operations director to the effect that he is
confused by the terms ‘high performance’ & ‘high commitment’. He wants to know what
the differences are between them, if any. He would also like your views on how any of
them might benefit the company. Draft a reply.
Question 2:
Identify an organization of your choice and explain its on boarding process in detail
HR Audit
Question 1:
Prepare a questionnaire to audit the HR functions of your organization.
Question 2:
What do you understand by Balanced Scorecard? Identify a business organization and
explain how it has successfully implemented the balanced scorecard.
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6. Information Systems for Managers
Q1: From the above passage, identify and elaborate on the different information systems
and their role, which support the working of McDonalds.
Q2: Discuss how McDonald's can position itself as a market leader by using business
intelligence tools of data mining, data warehousing. Does customer relationship
management play a vital role in organizations growth? If yes, suggest how McDonald's
could improvise the same.
International HR Practices
Question 1:
Compare and contrast the HR practices of India and United States. Give examples.
Question 2:
If you were to work for a period of 2-3 years in a foreign unit of your company, what
would you expect your company to do for you and your family by way of pre-departure
training preparation? Why?
Management Theory and Practice
Question 1:
Recall the last important decision (for example, selecting a specific discipline as a
career) and describe the same in terms of the step you followed, the factors that affected,
and the people who contributed towards it.
Question 2:
Develop a detailed plan for a university at which you are taking this management course
to compete for students in the marketplace.
Organizational Behavior
Question 1:
Suppose you are Manager in a company and your staff is having negative attitude
towards automation and technology adoption which is introduced by you for
organizational benefits. Discuss steps you will take to change their attitude.

7. Question 2:
Aakash is a team leader (Marketing and sales) in a telecom service provider company
and his performance depends upon team performance. He has to collaborate with
different departments IT, Operation, Human Resource; customer relation etc in
company for his work, and his boss is very strict for goal achievement. What steps you
will suggest to Aakash for Impression Management with
a) Superior
b) Colleague
c) Subordinate
Organization Culture
Question 1:
Describe the cultural values of a company for which you have worked. Do you think a
corporate culture with strong values is better for organizational effectiveness than a
culture with weak values? Why?
Question 2:
Share any five stories/incidents which communicate the cultural characteristics of that
organization.
Organizational Theory Structure and Design
Question 1:
Select a company and identify the departmentation pattern used by the enterprise. Draw
an organization chart for the firm. Why do you think the company selected the type of
departmentation it did?
Question 2:
Gather information on a company that is considered effectively managed. What makes
this organization excellent? Would you like to work for this enterprise? Why or why not?
Project Management
Q1. Prepare a Project Report justifying the above mentioned high-speed rail project
giving its Cost-Benefit Analysis.

8. Q2. After listing the Work Break Down, please refer to using the Gantt chart technique
or the CMP, PERT technique to demonstrate the project completion schedule.
Strategic HRM
Question 1:
“HR professionals become strategic partners when they participate in the process of
defining the business strategy, when they ask questions that move the strategy to action
and when they design HR practices that align with the business.” Explain with the help
of a suitable example.
Question 2:
Identify any real world organizations of your choice and describe the HR issues involved
in its merger/acquisition. How these issues were resolved
Strategic Management
Question 1:
What was the key weakness that Škoda was able to identify?
Question 2:
What strength did Škoda use to turn its brand weakness into an opportunity?
Question 3:
How has Škoda strategically addressed external threats?
Question 4:
What in your view are the important benefits of using a SWOT analysis?
Business Economics
Q1. Explain the concept of price elasticity with the reference to the above case. Kindly
support your answer with the Diagrams where necessary.

9. Q2. Explain the concept of Monopolistic Competition in the reference to the above case
study.
1. Exp
Pedagogical Objectives:
• To understand the concept of elasticity of demand and discuss various types of
elasticity of demand
• To understand the link between price elasticity of demand, revenue and business
decision.
Business Law
1. A, a customer, had no knowledge about hot water bottles. He went to B a chemist,and
demanded a hot water bottle from him . B gave a bottle to him and stated that it was
meant for hot water. After a few days , while using the bottle , it burst and injured A’s
wife. It was found that the bottle was not fit for as a hot water bottle. Advise what steps
can A take against B under The Sale Of Goods Act.
2. X a fruit dealer agreed to supply fruits to B on credit at the request of C. C gave a
guarantee to A for the payment of the price for fruits that A may supply to B from time
to time within one year. A supplied some fruits to B to the value of Rs 2 lakhs and B paid
for it .After expiry of one year , A supplied some fruits to B to the value of Rs. 50000,
which B failed to pay. Can A recover the amount from C ? Explain under the Contract of
Guarantee.
Corporate Finance
Question 1:
Compute re-order level, minimum level, maximum level and average stock level for
component A and B of company XYZ Ltd.
Normal usage- 80 units per week
Minimum usage- 40 units per week
Maximum usage- 120 per week
Re-order period- Component A: 3 to 8 weeks; Component B: 2 to 6 weeks

10. Re-order quantity- Component A: 500 units; Component B: 600 units
Question 2:
Sonu purchased shares of a company at Rs 180, which is expected to pay dividends of
Rs. 5, Rs. 7 and Rs. 9 in years 1, 2 and 3 respectively. He is expecting to sell the shares at
a price of Rs. 220 at the end of three years. Calculate:
a) growth rate in dividends
b) current dividend yield
c) required rate of return
Corporate Social Responsibility
Q1) Select any listed Indian or International Public Limited Company and classify its
CSR activities on triple bottom line approach basis i.e. People Planet and Profit.
Q2) If you would be the CEO of South Africa Based Company, which CSR activities you
would undertake in that Country? Give suitable reason and justify your answer.
Q3) “CSR is often considered as hypocrisy and doesn’t benefit many”– Explain your
view point on the statement.
Information Systems for Managers
Q 1) Explain how Information Systems contribute to help managers towards increasing
the productivity in Marketing and Human resources.
Q 2) Consider you have been hired to develop a management information system and a
decision support system for a production company. Describe what information you
would like to include in printed reports and what information you would provide using
screen – based decision support system.
Management Theory and Practice
Question 1:
Describe in relation to any company, the manner in which the four functional areas are
related, and the significance of integrated efforts.
Question 2:

11. Study organization structure of two companies and prepare a report comprising of the
type of chart, positions, levels, functions, process and qualities in the organization.
Organizational Behavior
Question 1:
In a rapidly changing global scenario, As a Manager how you will use organization
behavior in practice in your organization for:
a) Employee engagement
b) Job Satisfaction
c) Managing Diverse Workforce
Question 2:
Suppose you are HR Manager in a telecom service provider company and your
company’s Market share is declining and employee turnover is high, top management
want to increase market share in rural as well as in urban area, as an HR Manager how
you will manage employee retention and motivate your employees to increase market
share
Project Management
Q1. Describe some of the challenges faced in the construction of the Bandra-Worli Sea
link.
Q2. What are some of the ethical issues faced by project managers? Which of these are
likely to occur before a project begins, which are likely to occur while the project is
underway, and which may occur after a project is complete? Illustrate any one of these
from recent news.
Services Marketing
Q 1: Suppose you are marketing Head and your company is going to launch high speed
data card (internet service) for corporate clients, how you will design Integrated Service
Marketing communication of your product for corporate clients.
Q 2: Explain 7P’s of a company of your choice of given Service industries.

12. a) Telecom
b) Banking
c) Airline
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Business Economics
Question 1: Calculate Elasticity in the following cases:
a) Assume that a business firm sells a product at the price of Rs 500. The firm has
decided to reduce the price of the product to Rs 400. Consequently, the demand for the
product is raised from 20,000 units to 25,000 units. Calculate the price elasticity of
demand.
b) Suppose the monthly income of an individual increases from Rs 15,000 to Rs 20,000.
Now, his demand for clothes increases from 35 units to 40 units. Calculate the income
elasticity of demand.
c) Assume that the quantity demanded for detergent cakes has increased from 400 units
to 500 units with an increase in the price of detergent powder from Rs20 to Rs 25.
Calculate the cross elasticity of demand between two products.
Question 2: Complete the table:

13. Out
Units
Total
Cost
Average Total
Cost
Fixed
Cost
Average Fixed
Cost
Average Variable
Cost
Marinal
Cost
0 100
25 150
50 200
75 250
100 300
125 350
150 400
175 450
200 500
Business Law
Q1: What is Breach of Contract? Describe the manner in which of breach of contracts
occurs and the remedies available for addressing such breaches?
Q2: A obtains 5 different loans from B in the following manner
Month Amount Interest
November 2014 20,000 20%
December 2014 40,000 5%
February 2015 10,000 10%
March 2015 10,000 15%

14. Total 8000
A decides to make repay only a sum Rs. 50,000/- in April, 2015. Please explain taking
the above example as how the debts shall be appropriated as per Clayton’s Rule of
Appropriation of Payment under the Contract Act.
Q3: Right to Information is one of finest gems institutionalizing and cherishing
Democracy in India. Please explain the statement highlighting the features of Right to
Information Act and give at least 2 examples of how Right to Information has brought
transparency and accountability?
Business Statistics
Q1: In today's global scenario, Quantitative Techniques are widely used to take business
decisions. Decision-Making on rational and logical basis has become imperative.
Sampling techniques are used for analysis. However, these techniques do have their
limitations. If you are a statistical analyst, what are the various limitations you would
encounter in your sampling techniques? What types of sampling and non-sampling
errors would you encounter? Write about them.
Q2: You are given the position about a certain data in a factory before and after the
settlement of an industrial dispute. Critically analyze the data and comment on the
gains/losses for the workers as well as the management point of view.
Before After
No. of workers 2,400 2,350
Mean Wages (Rs) 45.5 47.5
Median Wages (Rs) 48 45
Standard Deviation (Rs) 12 10
Capital Market and Portfolio Management
1. The details of portfolio of Amit is:

15. Covariance of security A and B is 0.0049. Calculate:
i. Expected return of portfolio
ii. Variance of the portfolio
iii. Standard deviation of the portfolio
2. SBI and HDFC are two mutual funds. SBI has observed return of 15% and fund HDFC
has observed return of 20%. HDFC has a beta of 2 and SBI has a beta of 1. The
respective standard deviations are 18% of SBI and 22% of HDFC. The mean return for
market index is 0.12, while the risk-free return is 9%.
a) Compute the Jensen index for each of the funds
b) Compute the Treynor index for each of the funds
c) Compute the Sharpe index for each of the funds
Corporate Finance
Q1: Compute re-order level, minimum level, maximum level and average stock level for
component A and B of company XYZ Ltd.
Normal usage- 90 units per week
Minimum usage- 50 units per week
Maximum usage- 140 per week
Re-order period- Component A:2 to 6 weeks; Component B: 4 to 8 weeks
Re-order quantity- Component A: 600 units; Component B: 800 units
Q2. Sales of 4,00,000 units at Rs. 5 per unit, variable cost Re.0.60 per unit, fixed cost
Rs.2,00,000, interest charges Rs. 3,500. Compute degree of operating leverage,
financial leverage, and combined leverage. Comment on the values of each leverage.
Corporate Social Responsibility
Question 1:
M/s Green Computers Ltd is in the business of manufacturing and distribution of
Computers and Laptops. The company is listed on National Stock Exchange. It is an

16. Indian MNC having its operations present in all Asian Countries. The company has an
ambitious plan to move into other western countries and expand its business. The
company has appointed you as the head of their Social Responsibility Foundation and
you have been asked to perform the given below task:
a. Plan three CSR activities which will benefit three different stakeholders. Give suitable
reason for selection of your activity and justify your answer.
b. Explain in detail the planning, developing and implementation stage with respect to
the new CSR activities?
c. Minimum four voluntary Codes of CSR that you would want your company to apply.
Explain the reason for your selection.
Essentials of HRM
Question 1:
What are the modern sources and techniques of recruitment? Give industry examples.
Question 2:
Select a job of your choice and write Job Description & Job Specification for it.
Financial Accounting and Analysis
Q1. Prepare cash flow statement for the year ended 31st December, 2014 from the
following Balance sheet of Raj Ltd.

17. Other Information
1) Dividend Interim of Rs. 22000 was paid during the year
2) Depreciation on Building is provided at 5%
3) Plant and Machinery of Rs. 56,250 was acquired during the year
4) Income Tax provision for the year was Rs. 50,000
Q2.
(a) Discuss with the help of example the provisions of Valuation of Inventories as per
Accounting Standard 2.
(b) In what way the provisions of Accounting Standard 20 can be useful to improve
comparison of performance among different organizations for a given period
Information Systems for Managers
Question 1:
ABC Corp. is the pioneer in manufacturing ceramic tiles. Mr. Gohil is the project
manager at ABC Corp. He is responsible for ensuring the successful implementation of
an ERP package for the organization. What are the challenges that he may come across
in the process of meeting his desired goal and how would he ensure that the
implementation goes smooth, costs are saved rather than wasted?
Question 2:

18. With the proliferation of social media, sophisticated information systems organizations
are constantly monitoring their consumers in order to better understand their
preferences and thus present them with the best option to retain their consumers and
gain competitive advantage at the same time. How do you think organizations like
Amazon, Citibank, Walmart benefit using this strategy of analyzing customer purchase
data and constructing behavioral purchases? How do information systems support this
strategy?
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International Finance
1. An importer wants to be sure of the delivery of goods on time in the future which
should be as per the date and product description mentioned in the contract. Suggest a
plan which is going to benefit both the importer as well as the exporter.
2. A firm is facing interest rate risk in the foreign exchange market. You are appointed as
the manager of a manufacturing firm who needs to manage this risk. Suggest a plan for
minimizing the risk.
Management Theory and Practice
Question 1: Contrast Taylor’s and Fayol’s level of organizational analysis. How valid are
Fayol’s principle today?
Question 2: Study organization structure of two IT companies and prepare a report
comprising of the type of chart, positions, levels, functions, process and qualities in the
organization.
Marketing Management
Assume that you are one of the youngest entrepreneurs who aspire to start a toy
business. You plan to have two distinct product line “PRINCE” for young boys and
“PRINCESS” for young girls. Your product will be sold in India. You have decided that

19. your major role in business will be to take care of Marketing Activities. You are in the
process of designing an overall marketing plan, which you will share with your future
marketing team to achieve company’s goal. The marketing plan should have the points
mentioned below:
a) What is the segmentation, targeting and positioning strategy for the PRINCE and
PRINCESS? The segmentation should specifically cover geographic, demographic,
Psychographic and Behavioral segmentation.
b) Which marketing communication techniques you will use reach your target audience?
c) What pricing and distribution strategy you will adopt for your business?
Organizational Behavior
Question 1: In a rapidly changing global scenario, what is the contribution of
organizational behavior in the field of management and in enhancing individual
organization’s effectiveness explain with examples.
Question 2: Suppose you are HR Manager in a telecom service provider company and
your company’s Market share is declining and employee turnover is high, top
management want to increase market share in rural as well as in urban area, as an HR
Manager how you will manage employee retention and motivate your employees to
increase market share.
Strategic Financial Management
1. EBIT of X Ltd is $75,000, cost of debt is 10% and debt is $200,000. The overall cost
of capital is 12%. Calculate the value of the firm and the cost of Equity.
2. Following is the information drawn from Y Ltd.
Sales Revenue Rs1,50,000
(–) Operating Cost Rs 40,000
(–) Interest Cost Rs 20,000
Earning before tax Rs 90,000
(–) Tax (30%) Rs 27,000
Earning after tax Rs 63,000
Equity = Rs 70,000

20. Cost of equity= 15%
Debt = Rs 30,000
Cost of debt = 12%
Determine Economic Value Added.
3. Calculate Weighted average cost of capital from following information
Strategic Management
1. After working in a corporate for fifteen years Mr. Mahesh plans to start his own retail
business of footwear. Mahesh has a plan of starting at least fifteen retail stores in the
first year and he has already arranged for the required capital. He plans to start fifteen
stores as per the list:
Location No of Stores
Mumbai 4
Pune 3
Delhi 3
Kolkata 3
Bangalore 2
He hires you as Business Development Manager (BDM) in his organization to perform
the following activity.

21. a) You are asked to frame the Vision, Mission, Goals and Objectives for the business that
Mr. Mahesh has started.
b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in the
above mentioned city for the number of stores mentioned therein. Briefly state the
reason for the decision on each location.
c) Study the external business environment for footwear business in India.
B 2 B MARKETING
Q1.Design and explain the content of catalogue for the generator set.
Q2. Explain how will you do the sales promotion for elevators?
Q3.As a manager of company dealing in business to business marketing, Create an
online B2B promotion strategy for any company of your choice. The company that you
select should be involved in B2B Business Only.
INTIGRTAED MARKETING COMMUNICATION
M/s Max2Max Ltd is a new entrant in the Indian consumer durable market and will
primarily focus on selling Television and Mobiles. The company plans to launch its
campaign for Television and Mobile. You have been appointed as a Marketing Head in
the company. You are asked to perform the below mentioned task for both products.
a) Explain with reason any five tools of Marketing Communication that you will use to
promote your product in the Indian Market.
b) Explain in detail the online campaign that you would undertake to promote the
brands. You are required to take five online platforms to attain the online objective of
increasing sales.
Ecommerce and cyber laws
Question 1: According to a report by Ernst and Young, the trend of e-commerce has
been making rounds in India for 15 years. India is expected to grow from 11 million in
2011 to 38 million in 2015. What are the current opportunities and challenges that most
of the Indian e- commerce companies face? With respect to online retailing what
measures are companies like Amazon , Flipkart, Snapdeal taking in order to gain
competitive advantage ?

22. Question 2 : Internet Banking is gaining foothold in India. The factors that contribute to
this are ease of use, security, privacy, and reduced costs. What measures should banks
and individuals take to ensure fraud prevention in Internet Banking?
Social Media Marketing and Web Analytics
1. How can you use Google analytics to track efficiency of your online campaign,
conversions and return on investment?
2. As a reputed brand enlists steps you would ensure to tackle bad publicity and
negative remarks to your brand
Supply Chain Mgmt
Q1. As a manager of XYZ Corp., a detergent powder manufacturing company, explain
how will you design and implement a supply chain for your organization.
Q2. Differentiate between the traditional and the online supply chain management. In
your opinion, what are the strategies the online retailers like Flipkart, Amazon, Jabong
etc. have adopted to cope with the fluctuating demands especially during the period of
offering heavy discounts to the consumers? How are they strengthening their supply
chain?
Operation Mgmt
1) Today, the Government of India is very serious about Make in India. Press releases
indicate that the Government is very keen to encourage entrepreneurs with innovative
ideas. In case you are an enterprising and an innovative entrepreneur who is keen on
establishing a factory, explain, in detail, the factors that would be affecting your facility
location planning.
2) Inventory cost forms a major portion for an organization, whether it is manufacturing
or service. Today, in a heavy competitive market condition, control of costs is very
imperative. It is, therefore, necessary to have a knowledge about the various types of
inventory, the costs associated with inventory and the concept of Economic Order
Quantity. Write, in detail, about your views regarding these concepts

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