1. SOURCE: EFFECTIVE MEASURE Date: Apr 1, 2014 - Apr 30, 2014
DEMOGRAPHICS
15 - 17 1% ENGLISH 58%
18 -19 0% ISIZULU 11%
20-24 4% AFRIKAANS 41%
25 -29 11%
30 -34 17%
89% 35 - 39 14%
40 - 44 12%
45 -49 12%
50 - 54 10%
55 - 60 8%
> 60 8%
SINGLE 27%
MARRIED 65% GAUTENG 50%
DIVORCED 6% WESTERN CAPE 10%
SEPERATED 1% 75% KWAZULU NATAL 9%
OTHER 32%
76%
HIGHER TERTIARY EDUCATION Likes Followers
77,500 2,070
GENDER
GEO LOCATION
AGE LANGUAGE
EDUCATION
MARITAL
EARN
11%
EARN +R12K
2014
INFO CARD
AutoTrader.co.za is South Africa's biggest lifestyle automotive brand, and has been a market leader in the photo concept advertising
space for almost 2 decades.
Over 1.1 million searches are performed on a monthly basis with 90% of this from local traffic. Auto Trader has in-depth targeting available
such as price, make, model, year and location.

2. SOURCE: EFFECTIVE MEASURE Date: Apr 1, 2014 - Apr 30, 2014
2014
INFO CARD
STATISTICS
UNIQUE AUDIENCE
UNIQUE BROWSER'S
UNIQUE VISITS
VISITS
DAILY AVE UB'S
FREQUENCY
MOBILE
AVERAGE PAGE DURATION
AVERAGE VISIT DURATION
AVERAGE PAGE VIEWS
USERS
14
918,493
2,535,600
52,424
3
54%
00:44
09:55
GOAL DRIVEN
TECH SAVVY
LOVE A GOOD DEAL
ACTIVE
SKILLED
PRACTICAL
ECONOMICAL
SPONTANEOUS
OUTDOORS
AFFLUENT
APPRECIATE HONESTY
TIME SAVING
CAR

3. SOURCE: EFFECTIVE MEASURE Date: Apr 1, 2014 - Apr 30, 2014
2014
INFO CARD
PRICING
SECTION SIZE
HOMEPAGES 1280 x 820px
HOMEPAGES Various
INSURANCE PRESS 200 x 70px
FINANCE 200 x 70px
SECTION SIZE
HOMEPAGES 728 x 90px
HOMEPAGES 300 x 250px
SEARCH PAGES 728 x 90px
SEARCH PAGES 160 x 600px
SEARCH PAGES AD BOX
ROS BANNER 728 x 90px
HPTO R25 000
SPONSORED LINK R7 500
AD PLACEMENT CPM RATE
WALLPAPER R20 000
SPONSORED LINK R7 500
R 260
R 220
AD BOX
BANNER
CPM RATE
R 220
AD PLACEMENT
BANNER
R 220
R 240
300 x 250px R 220
SKYSCRAPER